Make your fans stop scrolling!
- Fact: Social media users average 1.5 seconds per post. The battle for attention is open.
- Do: Video generates 7x more engagement than any other post. Capture your visitors quicker and hold them longer.
- Fact: Mobile is booming. So are Instagram Stories, Snapchat and Facebook Stories.
- Do: Create and post vertical videos to meet evolving video trends.
- Fact: On social media, 85% of videos are watched without sound.
- Do: Adapt your storytelling by creating “readable videos” with catchy text and subtitles.
They do it with PlayPlay
Danone uses PlayPlay to showcase its sponsorship activities
Crédit Agricole uses PlayPlay to share their activity results and CSR commitments
The European Commission uses PlayPlay on Twitter to raise awareness