Make your fans stop scrolling!
- Fact: On social media, users spend 1.5 second per post. The battle for attention is open.
- Do: Video generates x7 more engagement than any other post. Do more.
- Fact: Mobile is booming. So are Instagram Stories, Snapchat and Facebook Stories.
- Do: Create and post vertical videos to meet new video consumption trends.
- Fact: On social media, 85% of videos are watched without sound.
- Do: Adapt your storytelling and create “videos to read” with catchy texts and subtitles.
They do it with PlayPlay
Danone uses PlayPlay to showcase its sponsorship activities
Crédit Agricole uses PlayPlay to share their activity results and CSR commitments
The European Commission uses PlayPlay on Twitter to raise awareness