Create Engaging Tutorial Videos Online in Minutes

A tutorial video is a type of educational video where you walk people through learning how to do a specific thing.

Tutorial videos can take many forms. For example, a tutorial video can be:

• Animation video.
• Screen recording.
• Live action.
• A combination.

One word: Educate. But depending on your need, tutorials can have different goals.

Creating how-to videos will help your prospect to know more about your business, and what you can do for them. And as time goes by, it will slowly build trust in your business and put your brand at the top of their mind when they are ready to take some action.  

And as good as it is in playing an essential part in building trustful relationships with potential customers, tutorial videos are proven to be very helpful for your business internally as well. For instance, UGC (User Generated Content) and customer testimonial video are really significant to build.

Your sales and services teams are constantly in direct contact with the clients, so they might need some quick help in completing specific tasks sometimes, and there is nothing better than finding their own company making that only one click away for them to refer back to whenever needed.

Create engaging tutorial videos with PlayPlay’s tutorial maker in few steps:

• Choose a video template or upload your media.
• Bring the tutorial video to life with text, dynamic elements, voice-overs, subtitles, and more editing features.
• Download and share your video tutorial with the world!

Choosing the right software will simplify video creation.

1. Define your target audience. Answer the following questions:  
   1. Who are you making this video for?
   2. What challenge are you helping them overcome?
   3. How can your video help them fulfill that need?
2. Pick a specific topic. At this point, you should know your audience needs. Use that to choose a topic for your video to help them fulfill that need. If the topic you are trying to cover is a bit long, break it down into smaller topics and explain them separately.
3. Prepare a script. Start by building a clear structure to ensure that you will have a smooth flow throughout your video. A simple structure should look like this:
   1. Intro: here is where you grab your audience’s attention. So keep it short, direct, and interesting.
   2. Core: here is where you cover all aspects of your topic. This is the reason why your viewer is watching your video, so you need to get to this part as fast as possible.
   3. Outro: here you conclude your video by showing/telling your viewer what is the next step they need to do after watching your video, which is called a call to action.
4. Create your video and edit your video. Start the video by grabbing your audience’s attention, get to the topic as fast as possible, and finally conclude your video with a clear CTA.

Here are some ideas for tutorials:

• Product setup tutorials
• Employee training videos
• Software product walkthroughs
• Customer support training
• How-to videos