5 Examples of Saas Video Marketing to Boost Your Business

Let’s face it, marketing SaaS products can be tricky. It requires helping people understand your offer easily, which can sometimes be easier said than done.

The best way to reach out to your SaaS audience and convert them into high-quality leads?

Video.

According to SalesLoft, sales teams that use video see a 16% bump in email open rates and a 26% increase in replies.

What’s more, Proposify’s research shows that SaaS companies’ proposals that had video enjoyed a 41% higher close rate!

SaaS businesses are quickly catching on to the sheer power of videos and incorporating them in their content marketing and digital marketing strategy.

An effective online marketing strategy requires SaaS businesses to intricately weave together videos with other traditional content marketing formats, such as blog posts, infographic or email marketing.

Why does your SaaS content marketing strategy need to include videos?

Why is video content marketing so effective in helping B2B SaaS companies boost brand awareness, improve customer experience, and drive a profitable growth? Why is it a beneficial strategy for lead generation?

• Not only is video easier to watch than lets say a physical demonstration, but it’s also far more interactive than a mere text email marketing campaign. Afterall, 59% of executives say they would rather watch a video than other marketing activities like reading text emails.
• Video can be used for different levels of the customer journey; from content that addresses the audience’s pain points, to decision-making content such as customer testimonials and case studies.
• Videos have the power to go viral and reach industry influencers. Afterall, social media posts with video have 48% more views. You want to get to know some content marketing influencers that you could reach with a successful campaign?
• There are no budget constraints; you can easily create relevant and effective videos according to your budget for your existing audience and new customers. Especially with the advent of snackable video content for social media, it’s super easy to create amazing videos on a shoestring budget.

Why does your SaaS content marketing strategy need to include videos?

Why is video content marketing so effective in helping B2B SaaS companies boost brand awareness, improve customer experience, and drive a profitable growth? Why is it so beneficial for lead generation?

• Not only is video easier to watch than lets say a physical demonstration, but it’s also far more interactive than a mere text email marketing campaign. Afterall, 59% of executives say they would rather watch a video than other marketing activities like reading text emails.

• Video can be used for different levels of the customer journey; from content that addresses the audience’s pain points, to decision-making content such as customer testimonials and case studies.
• Videos have the power to go viral and reach industry influencers. Afterall, social media posts with video have 48% more views. You want to get to know some content marketing influencers that you could reach with a successful campaign?
• There are no budget constraints; you can easily create relevant and effective videos according to your budget for your existing audience and new customers. Especially with the advent of snackable video content for social media, it’s super easy to create amazing videos on a shoestring budget.

5 video ideas your SaaS company can tap into

While video reaps great results, it is not always easy to come up with specific ideas for SaaS content marketing videos. 

Here are 5 fail-proof ones that your company should be making and why.

Product demo

Whether you’re selling a SaaS product or a service, creating a product demo video is critical. In fact, adding a video on your website can improve conversion rates by roughly 80%! It’s that powerful.

So what exactly is a product demo video?

A product demo video is a type of content that basically explains how the product or service works. Whether you’re presenting in a pitch meeting to C-executives or convincing your social media audience to buy your product, product demo videos reap great rewards.

Such as this video by Survey Monkey.

It aptly explains what the new Survey Monkey is all about and how to use it, and how Survey Monkey can integrate into their audience’s daily workflow.

Another excellent example of a product demo video is HeadSpace’s demo video.

This is an animated product demo video that explains in layman terms how the app works.

How-to videos

Google research found that the most popular queries on YouTube are “how-to” searches, and this video format is hugely popular.

How-to videos are an excellent way to demonstrate your expertise and establish thought-leadership in front of your audience.

From how to perfectly fold a bedsheet to how to cook the perfect pasta, the Internet world is full of how-to videos. In the SaaS content marketing world, businesses are scrambling to create viral-worthy how-to videos to engage their audience and boost leads.

One example is Moz. They’ve dedicated a whole playlist to how-to videos known as Whiteboard Fridays.

They’ve tied together whiteboard videos with how-to videos and the result is a clean looking, super easy to understand, and fun to watch how-to video.

Social and storytelling videos to help humanize your brand

From showing behind the scenes of an office party to sharing employee stories, storytelling videos are an excellent way to humanize your brand and give an inside glimpse to your target audience. They do especially well in a social media content strategy.

With over…

• 2.7 billion users on Facebook.
• 2 billion users on YouTube.
• 1 billion users on Instagram.
• 690 million users on Linkedin.

… social media is where everyone’s at. And that is where you will need to have a strong digital presence, as well. Social media marketing and storytelling videos are an essential part of every SaaS business’s content marketing strategy and is also for 2022 one of the confirmed content marketing trends.

Like this Instagram video shared by Buffer.

Short and sweet, it racked a lot of views, likes and comments.

Expert interviews & customer testimonial videos

Want to build brand trust? Create SaaS case study videos featuring experts and customers.

By collaborating with industry experts and influencers on trending topics and case studies, you’re showing your audience that you care about them.

Buffer routinely collaborates with experts in the social media world to come and give tips on their Instagram feed.

You can also use digital platform tools to conduct Live sessions with experts. They’re a lot more beneficial for your ideal customers since viewers have an option to ask questions in real time and get their questions answered in real time as well. As a business, you also end up getting a massive amount of engagement and a lot of customer case data for future content.

Customer testimonial videos and case study videos are another way to establish brand trust and generate leads.

Zoom's video is an excellent example, not that many of us now need to be convinced of Zoom's utility!

FAQs in video format

All SaaS businesses should have a dedicated page to answering FAQs in video format. Why video format? Because users spend 2.6x more time on pages that have videos than without.

While it’s a great idea to create how-to videos based on your data of what your customer wants to learn more about, it’s an excellent idea to get the questions directly from your customers and answer them in a video.

JotForm’s FAQ page does exactly this.

How to create a SaaS video marketing plan in 4 simple steps 

Step 1:  Establish your video marketing objectives 

What’s the message you want your viewer to remember? 

When setting up a marketing plan, the end goal is the most important part. Defining specific marketing objectives will help you understand what to include in your video!

Keep these questions in mind when establishing your video marketing goals: 

1. What is the purpose of your video and how does it fit with your marketing objectives? 
2. How is the video aligned with your overall content marketing strategy?
3. Who is your target audience? 
4. How will your video solve your target audience’s challenges? 

Step 2: Research keywords for content optimization 

Now that you’re ready to create engaging content, it’s time to build your SEO strategy and include keywords in your video! SEO, or Search Engine Optimization, is about adding relevant keywords to your content to improve its ranking. Since you want to engage your audience, it’s important to research trending topics or keywords online before starting your video. 

You can ask yourself the following questions: 

• What are the top searches on search engine platforms such as YouTube and Google?
• What are some popular keywords or topics these days? 

After deciding what keyword or topic to make your video about, you can choose a title and description that includes these keywords and explains what your content is about. Add transcriptions and subtitles to ensure video accessibility. These SEO strategies will help you boost your business by increasing your reach and widening your audience by meeting their needs!

Step 3: Create an engaging video 

Brevity is the most important aspect of your SaaS video marketing strategy. Users decide whether to continue watching a video or click away in the first 15 seconds, so make sure the first part grabs your audience’s attention! Next, try to keep your videos under 2 minutes to ensure your audience will stay engaged. 

To create an impactful video that will stand out from the rest, add some high-quality visuals, professional animations, and cohesive branding. Every part of your video should align with your brand’s specific personality and values! 

Step 4: Promote your video online 

The last step of your SaaS video marketing plan is to promote your video online! Think about which channels or digital platforms your target audience uses the most. Which channels are the most popular? Which social media platforms will help you increase brand awareness? 

You can evaluate different platforms based on the following criteria: features, functionality, audience reach, analytics capabilities, integration options and audience preferences. 

How to analyze your video performance?

Your video’s performance is a key indicator of whether or not your marketing campaign was successful. In this case, how do you measure and analyze it?

You can track specific key metrics such as views, engagement, click-through rates, and conversion rates to understand whether or not your content appeals to your target audience. These metrics will also allow you to understand SaaS audience preferences, leaving you with a better idea of what SaaS content you should create!

How to make effective SaaS marketing videos in minutes 

Creating a video can seem like a daunting task for a marketer. The best way to get started with your SaaS marketing strategy is by investing in a video software tool like PlayPlay. 

As a PlayPlay user, you can create videos from scratch, speed things up using templates, or skip the scrappy process altogether with AI-generated videos. 

Here, we’ll show you how to easily create professional SaaS marketing videos from scratch using PlayPlay’s video software. 

Step 1: Sign up for a PlayPlay account. Our software is free for seven days.

Step 2: In your dashboard, click the button “Scratch” to create a new video. 

Step 3: Next, add a screen to start creating your video. You can choose any of the pre-made screens to get started. 

Step 4: To make your video more dynamic, add some elements such as motion design, subtitles, and text.

Step 5: Make sure to check your screens to ensure everything in your video is in place. 

Step 6: Next, click on the Generate HD video button to get a high-definition version of your video. This step is crucial if you want to guarantee a professional look!

Step 7: Once the HD generation is done, you can download your video upload it to your communication channels to ensure your SaaS marketing strategy is successful!

FAQ

What is a SaaS video?

A SaaS video is one that is created for a Software as a Service company and promotes, explains, or demonstrates their product. These videos are also designed to show prospect clients how the product or service can help them in solving their challenges. 

Types of SaaS marketing videos include: 

• Explainer videos 
• Product demos 
• Tutorials
• Customer testimonials 
• Webinars 
• Onboarding videos 

What is SaaS content marketing?

SaaS content marketing is a long-term marketing strategy used by Software as a Service companies to promote their businesses. Instead of focusing on hard-selling products, this strategy focuses on building a long-term relationship with the customer from day one.