Build Audience Trust Through Video Marketing for Public Administration

Illustrate the impact of public initiatives, educate community members, and build public trust through video.

Build Audience Trust Through Video Marketing for Public Administration

3,000+ companies already trust us.

best rated by our customers
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Get Closer to Your Audience With Video

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Show the people behind your public administration

Portraits of elected representatives, words from experts, interviews with public officials… engaging video stories showcase the impact of public administration and help you better connect with your community.

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Share your latest stories

Flashbacks, news coverage, event promotion... keep the general public up to date with your administration's news and highlights.

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Make administrative procedures easier

Tutorials, demos, useful tips... Simplify administrative procedures and empower users with clear video guides. 

Our Public Administration and Local Authorities Clients Make Videos Their Audiences Love

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What our customers say about PlayPlay

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    It is so easy to edit on PlayPlay, it's almost comical. People are amazed that I can turn around a video in 10 minutes.


    Steve Jamieson

    Associate Manager of Field Communications @ Novo Nordisk

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    PlayPlay helps us create high-quality videos while keeping up with the fast pace of social media.


    Tania Rahman

    Social Media Director @ Fast Company

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    It was often difficult… outsourcing video production makes the process more lengthy and not all creative decisions were under our control. With PlayPlay, we are much more intentional about planning and creating new visual content.


    Aimée Knight

    Public Relations Officer @ Heifer

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    I love how fast it is to create videos with PlayPlay. Before, it would take weeks from the creative brief to the delivery of the video by the agency. Now it’s just a matter of hours and the videos look just as good!


    Kirsten Humphrey

    Digital Marketing Director @ Heineken UK

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    With its AI features and templates, PlayPlay allows me to quickly create simple, dynamic videos without having to use complicated software. It’s helped me increase my content output, as well as reach and engagement on Reels.


    Nate Goold

    Social Media and Online Reputation Manager @ The University of Kansas Health System

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    Since PlayPlay, we've increased video views on our social media platforms by over 165% quarter over quarter.


    Sarah Hirsch

    Brand & Marketing Strategist @ Gundersen Health System

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    PlayPlay allows me to create videos in a more efficient way. The corporate templates save me a lot of time, and the AI voice-over is one of my favorites!


    Nicolas Ospina Ramirez

    Senior Communications Director @ Schneider Electric

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    80% of our social media content is now made with PlayPlay.


    Alexis Bernard

    Head of Social Media @ Crédit Agricole

Build Public Engagement with Impactful Videos.

News coverage, community spotlights, interviews… Create your first public administration video in minutes with PlayPlay. No video editing experience needed.

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Frequently Asked Questions

Have questions? We’re here to help.

Why should public administration and collectivities create videos?


Videos offer dynamic and engaging ways to convey complex information, build trust, showcase success stories, and solicit feedback from citizens. By leveraging video content, public administration can effectively communicate policies, initiatives, and services, empowering citizens to make informed decisions and participate actively in civic affairs. Furthermore, videos have the potential to reach diverse demographics across various online platforms, promoting a more inclusive and transparent governance process.. Create videos in minutes with PlayPlay, thanks to video creation powered by AI, but also to +300 pre-made video templates, stock media, integrated branding and more.

What types of videos can you create for the healthcare sector?


For the public administration sector, various types of videos can be created:

  • Interview with Public Figures: Share updates and decisions directly from leaders.
  • Advice for Residents (Safety, Health): Offer guidance on health and safety precautions.
  • Event Teaser: Highlight upcoming cultural, sports, and public meetings.
  • Magazine Teaser: Promote the latest edition of local magazines or newsletters.
  • Waste Management: Educate on proper waste sorting and disposal methods.
  • Quiz: Engage the community with fun quizzes.
  • Tutorial (Administration & Process): Guide citizens through administrative processes.
  • Practical Information: Share updates on openings, closures, and essential news.
  • Budget Presentation: Explain budget plans and financial allocations.
  • Tourism Video: Showcase local attractions to boost tourism.

What are the best practices to create an engaging video?


Here are some best practices for creating an engaging video for the public sector: 

  • Define a unique message, clearly explained: To ensure that your audience understands your message, follow the "one video = one key message" rule. Always start your video with a tagline reflecting the main message. Adapt the tone, style and content of your video to suit your target audience. Include subtitles in your videos to ensure accessibility.
  • Respect video best practices: Use smooth transitions between sequences to keep a dynamic rhythm and avoid downtime. Add infographics and motion design animations to reinforce the impact of your message while maintaining the audience's attention.
  • Include testimonials: To make your content more authentic, highlight the people behind the administration, sharing anecdotes and experiences that will appeal to your audience. Use concrete stories or testimonials to make your message more personal and compelling.
  • End with a clear call to action: At the end of your video, give viewers an action to take. Whether it's to register for an event, contact a specific service or share the video with others, make sure the call to action is clear and easy to follow.