Build Audience Trust Through Video Marketing for Public Administration
Illustrate the impact of public initiatives, educate community members, and build public trust through video.
.jpg)
.png)
.png)
Get Closer to Your Audience With Video
Show the people behind your public administration
Portraits of elected representatives, words from experts, interviews with public officials… engaging video stories showcase the impact of public administration and help you better connect with your community.
Share your latest stories
Flashbacks, news coverage, event promotion... keep the general public up to date with your administration's news and highlights.
Make administrative procedures easier
Tutorials, demos, useful tips... Simplify administrative procedures and empower users with clear video guides.
Our Public Administration and Local Authorities Clients Make Videos Their Audiences Love
.svg.png)
Why leading enterprises trust us.
The world’s top companies say we’ve changed their lives for the better.
Courtney D. Rozell
Finance of America Reverse
PlayPlay is incredibly easy to use, has an intuitive perspective with AI technology, and offers a great solution for our training and marketing needs. We love this product!
Nate Goold
The University of Kansas Health System
With its AI features and templates, PlayPlay allows me to quickly create simple, dynamic videos without having to use complicated software. It’s helped me increase my content output, as well as reach and engagement on Reels.
Sarah Hirsch
Gundersen Health System
Since PlayPlay, we've increased video views on our social media platforms by over 165% quarter over quarter.
Nicolas Ospina Ramirez
Schneider Electric
PlayPlay allows me to create videos in a more efficient way. The corporate templates save me a lot of time, and the AI voice-over is one of my favorites!
Charlotte Desvignes
Bio Rad
"Before PlayPlay, I was thinking, ‘Creating videos is not my job, I can’t do it’. And when I watched the platform demo, I thought ‘that, I can do’"
Alexis Bernard
Crédit Agricole
〝80% of our social media content is now made with PlayPlay.〞
Public Administration Resources
Frequently Asked Questions
Have questions? We’re here to help.
Why should public administration and collectivities create videos?
Videos offer dynamic and engaging ways to convey complex information, build trust, showcase success stories, and solicit feedback from citizens. By leveraging video content, public administration can effectively communicate policies, initiatives, and services, empowering citizens to make informed decisions and participate actively in civic affairs. Furthermore, videos have the potential to reach diverse demographics across various online platforms, promoting a more inclusive and transparent governance process.. Create videos in minutes with PlayPlay, thanks to video creation powered by AI, but also to +300 pre-made video templates, stock media, integrated branding and more.
What types of videos can you create for the healthcare sector?
For the public administration sector, various types of videos can be created:
Interview with Public Figures: Share updates and decisions directly from leaders.
Advice for Residents (Safety, Health): Offer guidance on health and safety precautions.
Event Teaser: Highlight upcoming cultural, sports, and public meetings.
Magazine Teaser: Promote the latest edition of local magazines or newsletters.
Waste Management: Educate on proper waste sorting and disposal methods.
Quiz: Engage the community with fun quizzes.
Tutorial (Administration & Process): Guide citizens through administrative processes.
Practical Information: Share updates on openings, closures, and essential news.
Budget Presentation: Explain budget plans and financial allocations.
Tourism Video: Showcase local attractions to boost tourism.
What are the best practices to create an engaging video?
Here are some best practices for creating an engaging video for the public sector:
Define a unique message, clearly explained: To ensure that your audience understands your message, follow the "one video = one key message" rule. Always start your video with a tagline reflecting the main message. Adapt the tone, style and content of your video to suit your target audience. Include subtitles in your videos to ensure accessibility.
Respect video best practices: Use smooth transitions between sequences to keep a dynamic rhythm and avoid downtime. Add infographics and motion design animations to reinforce the impact of your message while maintaining the audience's attention.
Include testimonials: To make your content more authentic, highlight the people behind the administration, sharing anecdotes and experiences that will appeal to your audience. Use concrete stories or testimonials to make your message more personal and compelling.
End with a clear call to action: At the end of your video, give viewers an action to take. Whether it's to register for an event, contact a specific service or share the video with others, make sure the call to action is clear and easy to follow.
Videos for all your needs
See other industries :