Create a Recruitment Video Online with Video Templates

A recruitment video is a video specifically aimed at attracting candidates for employment. In theory, a recruitment video can be used as an advertisement for your company aimed at future candidates. It should cover what you are looking for in a candidate, as well as showcase the benefits of joining your company and portray your brand in a positive light. Usually, they’re intended for external consumption, such as posting on social media or a recruitment platform. The aim is to attract the best candidates, so you need to convince viewers and possible candidates why they should work for you.

Create recruitment videos easily with PlayPlay. Log in to our platform, import your footage or choose from our library packed with free stock videos. PlayPlay provides a wide range of video editing tools to help put all your footage together into a professional, high-quality recruitment video. You can drag and drop your clips into the video editor and then perfect your video by adding music, subtitles, narrator voice-overs, graphic overlays, and more. Download and share it with your community and hire top candidates fast.

Video production costs can vary considerably depending on the number of people involved and the level of production desired. Recruitment videos in particular are typically less expensive as they are usually filmed in office-like environments and many choose to use employees to take part in the video rather than hire paid actors. That’s why video creation platforms like PlayPlay cut down on production costs with a mission to make video creation simple and affordable. However, a professional production company is likely to charge around $5,000-10,000 per minute of footage. Animation videos can cost around $5,000-7,500 for a 90-second animation.

We recommend creating a recruitment video of approximately 1 minute - 1.5 minutes. It’s generally recommended not to make your recruitment videos any longer than 3 minutes - as candidates can lose interest. Due to this limited time, it’s important to cut down your video to its central points and avoid as much filler content as possible. Get your points across in simple and concise terms that keep viewers engaged for the entire length of the video.