Create Engaging Social Media Videos

Create professional social media videos in minutes. With PlayPlay’s intuitive video maker you will create captivating content with no previous video editing experience.

Create Engaging Social Media Videos

3,000+ companies already trust PlayPlay


Create Social Media Videos in Less than 15 Minutes!

Over half of social media users say videos are their favorite content type. They drive engagement, views, comments and shares, which means they’ll help you get noticed fast. That’s why creating social media videos is no longer an option for fast-growing brands.

PlayPlay’s intuitive solution takes the difficulty out of video creation. In just 15 minutes anyone can turn into a professional with access to 1000’s of fully-customizable templates and editing features in a couple of clicks. Are you ready to become a professional content creator?

Our Social Media Video Templates

Engage your audience with our trendy social media video templates.

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How to create a social media video


Upload your videos on PlayPlay

Login to PlayPlay on your browser and upload your footage. No software is required!


Crop your video to the best social media format

To pick the right social media video format, simply, click on the "format" option in the sidebar menu. Choose from square, vertical, horizontal, or story format or adjust the size by stretching or cropping the video at the corners. Once you are happy, preview the changes and validate!


Edit and personalize your video

Boost your social media engagement by adding logos, transitions, text, emojis, subtitles and dynamic elements straight to your videos. Change the text color and position, customize your intro and outro videos all in one platform.


Download and publish

‍Upload your video in high definition and MP4 format and share it on your social media channels in minutes! It’s that simple.

Crop Your Video for Social Media

Don’t miss out on viewers due to bad formatting. With our cropping tool you can format your videos to fit perfectly on each social media network. Choose the horizontal format for YouTube videos, the vertical or story format for stories on Instagram, Facebook, TikTok or YouTube Shorts, or the square format to share it in your feed. It’s that simple.

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Entice Your Audience with a Powerful Intro

You have 3 seconds to make an impression before your users scroll past. Make them count with PlayPlay’s range of fully-customizable social media video templates. Whether you’re looking to excite, shock or educate - we have a powerful template for that. Customize it with your logos, brand colors, copy and media in seconds to make it unique to you and your audience.

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Make Your Audience Listen Even on Mute

Don’t lose your audience to muted devices. With PlayPlay’s subtitle feature your social media videos will capture everyone’s attention. Make your videos accessible, memorable, and engaging by generating automatic subtitles in seconds. You no longer need to spend time transcribing your videos or use multiple softwares - with PlayPlay you can do it all on a single platform.

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Edit Your Videos on One Platform

Edit your videos like a pro thanks to PlayPlay’s features. Cut and merge your social media videos and audio, highlight key moments with music of your choice, adjust sound, add text, logos, your brand colors and much more in minutes. Edit your video entirely on our platform, from start to finish. Are you ready to reach your audience?

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Communicate with video

Speak directly to your audience with video. PlayPlay’s intuitive video creation platform enables marketing and communication teams to turn any message into a memorable video with ease. No previous editing experience needed.

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Frequently Asked Questions

Have questions? We’re here to help.

What social media platform is best for videos?

The best platform for publishing your video will depend on the content of the video and the target market. For example, YouTube is better suited to more long-form video content, whereas platforms like Instagram and TikTok are primarily intended for shorter video clips. Each platform has its own different video types that work best, so make sure to match up your video content to what is most popular on the platform. Other popular websites and apps for hosting video content include LinkedIn, Snapchat, Vimeo, Dailymotion and Wistia.

What is the best video editor for social media?

There are many video editors that you can use for making brilliant videos. You don’t always need a professional video maker, especially for social media clips that are intended to look a bit ‘scuffed’. An online video editor, such as PlayPlay, is ideal for making professional quality videos in minutes, without video editing skills. Use our editable templates and customize your video in minutes. You can also brand your video, add subtitles, screen transitions, overlay graphics, add other assets, and more.

How can I make a social media video?

  1. Plan and conceptualize the video: Determine the purpose and message of the video, identify the target audience, and plan the content and format.
  2. Record or gather footage: Use a camera or smartphone to capture the necessary video footage or collect images, audio clips, and other assets that will be used to create the video.
  3. Edit the video: By using PlayPlay, you can create videos in minutes. Add transitions, effects, and incorporate text and graphics to help your content stand out.
  4. Publish and promote the video: Upload the video to the appropriate social media platform, write an engaging caption, and use relevant hashtags to reach your target audience. Promote the video by sharing it with followers, influencers, and other relevant individuals or organizations.

What equipment do you need for making social media videos?

The good news is that the only necessary equipment is a camera capable of taking videos, such as your smartphone! However, there is additional equipment that is not strictly necessary but highly recommended including: a stabilizer, lighting like halo lights, and a mic.

What our customers say about PlayPlay

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    It is so easy to edit on PlayPlay, it's almost comical. People are amazed that I can turn around a video in 10 minutes.


    Steve Jamieson

    Associate Manager of Field Communications @ Novo Nordisk

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    PlayPlay helps us create high-quality videos while keeping up with the fast pace of social media.


    Tania Rahman

    Social Media Director @ Fast Company

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    It was often difficult… outsourcing video production makes the process more lengthy and not all creative decisions were under our control. With PlayPlay, we are much more intentional about planning and creating new visual content.


    Aimée Knight

    Public Relations Officer @ Heifer

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    I love how fast it is to create videos with PlayPlay. Before, it would take weeks from the creative brief to the delivery of the video by the agency. Now it’s just a matter of hours and the videos look just as good!


    Kirsten Humphrey

    Digital Marketing Director @ Heineken UK

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    With its AI features and templates, PlayPlay allows me to quickly create simple, dynamic videos without having to use complicated software. It’s helped me increase my content output, as well as reach and engagement on Reels.


    Nate Goold

    Social Media and Online Reputation Manager @ The University of Kansas Health System

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    Since PlayPlay, we've increased video views on our social media platforms by over 165% quarter over quarter.


    Sarah Hirsch

    Brand & Marketing Strategist @ Gundersen Health System

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    PlayPlay allows me to create videos in a more efficient way. The corporate templates save me a lot of time, and the AI voice-over is one of my favorites!


    Nicolas Ospina Ramirez

    Senior Communications Director @ Schneider Electric

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    80% of our social media content is now made with PlayPlay.


    Alexis Bernard

    Head of Social Media @ Crédit Agricole