Video is everywhere—on social feeds, in inboxes, across internal channels—and the teams that can create it quickly have a real advantage. But for most business teams, traditional video editing software feels like overkill: steep learning curves, expensive tools, and hours spent on what should be a simple project.
That's where video creation platforms come in. These tools let any team that needs to create videos produce professional, branded videos without editing experience or agency budgets. Below, we'll break down the best options for business in 2026, the features that actually matter, and how to choose the right platform for your team.
Best video creation platforms for business
Choosing the right video maker depends on your team's goals, technical comfort, and how much brand control you require. Some platforms prioritize ease of use, while others focus on collaboration, governance, or specific use cases like social media or internal communications.
What sets it apart is the combination of AI tools (avatars, auto-captions, voice-over, clipping) with enterprise-grade brand governance.
For organizations that care about visual consistency across teams and regions, PlayPlay offers locked templates, brand kits, and approval workflows. Marketing, comms, and HR teams at mid-to-large companies tend to find it hits the right balance between creative freedom and brand control.
Pros:
- Slide-based interface that feels intuitive for business users
- Strong brand governance features for enterprise consistency
- Comprehensive AI tools that save time on repetitive tasks
- Built-in approval workflows for multi-stakeholder review
- Dedicated support for business teams
Cons:
- Enterprise pricing may be higher than consumer-focused alternatives
- Less suitable for individual creators or very small teams
- Focused on business use cases rather than creative experimentation
Canva
Canva started as a design tool and has expanded into video. If your team already uses Canva for graphics, the video editor will feel intuitive. The template library is massive, and the drag-and-drop interface is genuinely easy to use.
That said, video is one feature among many—not the core focus. Teams with more complex video requirements or strict brand guidelines might find it limiting.
- Best for: Design-first teams already using Canva
- Pricing: Free tier available; Pro starts at $15/month per person
- Key features: Massive template library, drag-and-drop editor, design-to-video workflow, brand kit
- Learning curve: Very low—especially if you already use Canva
Pros:
- Seamless integration with existing Canva design workflows
- Enormous template library across design and video
- Affordable pricing with a functional free tier
- Intuitive interface that most teams pick up immediately
- All-in-one platform for graphics, presentations, and video
Cons:
- Video features are secondary to design capabilities
- Limited brand governance for enterprise teams
- Can feel restrictive for complex video projects
Animoto
Animoto is a straightforward video maker aimed at small businesses and marketers who want quick results. The storyboard-style approach makes it easy to assemble clips, photos, and text into a polished video. It's great for getting started, though teams with enterprise requirements may outgrow it quickly.
- Best for: Small business marketing teams
- Pricing: Basic starts at $16/month; Professional at $29/month
- Key features: Storyboard-style editor, music library, social media templates, brand customization
- Learning curve: Minimal—designed for beginners
Pros:
- Extremely simple storyboard approach
- Quick turnaround for basic marketing videos
- Built-in music library with licensed tracks
- Affordable for small teams and solopreneurs
- Mobile app for on-the-go editing
Cons:
- Limited advanced editing capabilities
- Template-dependent workflow can feel restrictive
- Not built for enterprise collaboration or governance
Lumen5
Lumen5 uses AI to turn blog posts and written content into videos. If you're looking to repurpose existing content at scale, it's a clever shortcut. The trade-off? Output can feel templated, and customization options are more limited than dedicated video editors.
- Best for: Content marketers repurposing blog posts
- Pricing: Basic starts at $29/month; Professional at $79/month
- Key features: AI text-to-video conversion, automated scene creation, media library, social formatting
- Learning curve: Low—AI handles most of the heavy lifting
Pros:
- Clever AI-powered content repurposing from text
- Fast way to scale video production from existing content
- Automated scene suggestions save time
- Good for teams with lots of written content to convert
- Built-in stock media library
Cons:
- Output can feel formulaic and template-dependent
- Limited creative control compared to full editors
- Best suited for one specific use case
Biteable
Biteable focuses on speed. It's designed for teams that want to create social media clips and ads fast, without fussing over details. For quick turnarounds, it works well. For brand-heavy organizations, the customization options may feel restrictive.
- Best for: Quick social media videos and ads
- Pricing: Plus starts at $19/month; Premium at $49/month
- Key features: Speed-focused templates, social media presets, animation library, brand colors
- Learning curve: Very low—built for speed
Pros:
- Extremely fast video creation process
- Templates optimized for social platforms
- Simple interface that prioritizes speed over complexity
- Good for high-volume social content
- Affordable pricing tiers
Cons:
- Limited customization for brand-specific requirements
- Less suitable for polished, high-stakes content
- Minimal collaboration and governance features
VEED
VEED is a browser-based editor with strong AI transcription and subtitle features. It's popular with individual creators and small teams who want to edit quickly without downloading software. Enterprise collaboration and governance features are less developed compared to business-focused platforms.
- Best for: Individual creators and small teams
- Pricing: Basic starts at $18/month; Pro at $30/month
- Key features: Browser-based editing, AI transcription, auto-subtitles, screen recording, translation
- Learning curve: Low—intuitive browser interface
Pros:
- No software download required—works in browser
- Excellent AI transcription and subtitle features
- Screen recording built in
- Fast editing for quick turnaround projects
- Translation features for multilingual content
Cons:
- Individual creator focus over enterprise needs
- Limited brand governance and approval workflows
- Less suitable for teams requiring strict brand control
Wistia
Wistia is more of a video marketing platform than a creation tool. Its strengths are hosting, analytics, and lead generation—tracking who watches your videos and how they engage. If your priority is measuring video performance rather than creating content, Wistia is worth considering.
- Best for: Video marketing analytics and hosting
- Pricing: Free tier available; Plus starts at $19/month; Pro at $99/month
- Key features: Video hosting, detailed analytics, lead generation tools, customizable player, A/B testing
- Learning curve: Low for hosting; creation tools are basic
Pros:
- Powerful video analytics and engagement tracking
- Lead generation features built into video player
- Professional hosting with customizable player
- A/B testing for video marketing optimization
- Strong integration with marketing automation tools
Cons:
- Creation tools are limited and secondary
- Higher pricing focused on hosting and analytics
- Not ideal if creation is your primary need
Kapwing
Kapwing offers collaborative online editing with a generous free tier. It's popular with creators and teams on tight budgets who want to work together on projects. The platform leans more consumer than enterprise, so brand governance features are limited.
- Best for: Budget-conscious teams needing collaboration
- Pricing: Free tier available; Pro starts at $16/month per editor
- Key features: Collaborative editing, browser-based, meme maker, subtitle tools, video templates
- Key features: Collaborative editing, browser-based, subtitle tools, video templates, screen recording
- Learning curve: Low—user-friendly interface
Pros:
- Generous free tier for small teams
- Real-time collaboration features
- Browser-based with no software installation
- Good for teams on tight budgets
- Active community and frequent updates
Cons:
- Consumer-oriented rather than enterprise-focused
- Limited brand governance capabilities
- Free tier includes watermarks
Vimeo
Vimeo is known for professional-quality video hosting with strong privacy controls. Creation tools are available as add-ons, but the platform's real strength is distribution and playback quality. Teams that prioritize premium hosting alongside basic editing may find it useful.
- Best for: Professional video hosting and distribution
- Pricing: Plus starts at $12/month; Pro at $20/month; Business at $65/month
- Key features: High-quality hosting, privacy controls, customizable player, basic editing tools, team collaboration
- Learning curve: Low for hosting; creation tools are basic
Pros:
- Premium video quality and reliable hosting
- Strong privacy and security controls
- Customizable, ad-free video player
- Professional presentation for client-facing content
- Team collaboration on hosted videos
Cons:
- Creation tools are add-ons, not the core focus
- Higher pricing for advanced features
- Better for distribution than production
Essential features in a video creator for business
Not all video platforms are built with business teams in mind. When evaluating options, focus on features that help non-editors create polished, on-brand content quickly.
- Drag-and-drop video editor: A slide-like, drag-and-drop interface makes video editing accessible to anyone. Instead of wrestling with timelines and keyframes, you're arranging elements visually. If you can build a PowerPoint, you can make a video.
- Customizable video templates: Templates accelerate production and ensure professional quality. Look for platforms with templates designed for common business use cases: social posts, product announcements, internal updates, recruitment videos, and tutorials.
- Brand management and governance: For enterprises, brand consistency matters. The best platforms offer brand kits (locked colors, fonts, logos), template controls, and approval workflows. This lets teams create freely while staying within visual guidelines.
- AI-powered video creation tools: AI features like auto-captions, text-to-video, and smart editing save real time. The key is practical, productivity-driven AI—tools that fit your workflow rather than flashy features that overpromise.
- Stock media libraries: Built-in access to royalty-free footage, images, and music means your team doesn't have to source assets externally. This speeds up production and reduces licensing headaches.
- Team collaboration and approvals: Shared workspaces, commenting, and review features streamline production when multiple stakeholders are involved. If your videos go through legal, brand, or executive review, look for platforms with built-in approval workflows.
- Multi-platform publishing and export: Different channels require different formats. Look for export options that support various aspect ratios (square, vertical, landscape) and direct publishing integrations with social platforms.
Why business teams use a video maker
Video drives engagement, builds credibility, and supports goals across marketing, HR, and communications. Yet too many teams struggle to create it—held back by agency costs, slow turnarounds, or lack of in-house editing skills. A video creation platform changes that equation.
- Faster turnaround: In-house teams can create and publish videos in hours instead of weeks—eliminating the typical 2-3 week agency cycle for routine content
- Cost savings: Organizations report reducing video production costs by 60-80% when bringing creation in-house versus relying on agencies for every project
- Brand consistency: Centralized brand controls ensure visual identity remains consistent across teams, regions, and hundreds of videos—something 73% of marketers cite as a top challenge
- Scalable output: Teams using dedicated video platforms produce 5-10x more video content than those dependent on traditional editing workflows or external resources
The shift isn't about replacing professional production entirely. It's about giving teams the ability to create the everyday videos that keep audiences engaged—without bottlenecks.
How AI is changing the way teams make videos
AI is making video creation faster and more accessible for non-editors. But the real value isn't in flashy features—it's in practical tools that save time on repetitive tasks.
Auto-captions, for example, eliminate hours of manual transcription. AI-generated voice-overs let you add narration without booking a recording session. Smart clipping tools can pull highlights from long-form content, turning a webinar into a dozen social clips.
The best AI features fit into existing workflows. They handle the tedious parts—transcription, formatting, asset suggestions—so your team can focus on strategy and storytelling.
How to choose the right video platform for your team
The right video platform depends on what you'll actually use it for. Here's what matters most:
1. Match the tool to your use case
A platform built for quick social clips won't serve you well for training videos or internal comms. Identify what you'll create most—product announcements, employee updates, recruitment content—and choose a tool designed for that.
Questions to ask:
- What types of videos will you create most frequently?
- Which channels will you publish to (social media, internal platforms, website)?
- Do you need specific features like screen recording, AI avatars, or auto-captions?
- Will you create short-form content, long-form videos, or both?
2. Test it with your actual team
The best platform is the one your team will actually use. Can your marketing coordinator create a video without calling IT? If the learning curve is steep, adoption will be low.
Questions to ask:
- Can non-editors on your team create a video independently in under 30 minutes?
- Does the interface feel intuitive, or does it require extensive training?
- Are templates and assets easy to find and customize?
- Can team members access the platform from any device or location?
3. Prioritize brand control for enterprise teams
Brand kits, locked templates, and approval workflows aren't nice-to-haves—they're essential if you're managing video across multiple teams or regions. Without governance, you'll spend more time policing off-brand content than creating it.
Questions to ask:
- Can you lock brand colors, fonts, and logos to prevent off-brand content?
- Does the platform offer template controls and permissions by team or region?
- Are approval workflows built in for multi-stakeholder review?
- Can you track who created what and maintain version history?
4. Consider collaboration needs
How many people need access? Will videos require stakeholder review? Platforms with built-in commenting and approval workflows save time when multiple people are involved in production.
Questions to ask:
- How many team members need to create, edit, or review videos?
- Do you need real-time collaboration or just sequential review?
- Can stakeholders comment directly on videos without needing full editor access?
- Does the pricing model scale affordably as your team grows?
5. Think beyond the price tag
Per-seat costs add up. A $15/month tool that charges per user becomes expensive fast. Look for pricing that scales with your team size and feature needs—a cheap tool you outgrow in six months costs more than the right investment upfront.
Start making impactful business videos today
Video creation doesn't have to be slow, expensive, or complicated. The right platform turns any team into a capable video team—without editing skills, agency budgets, or production delays.
If you're looking for a video maker built specifically for business teams, PlayPlay combines a slide-like editor with AI tools and enterprise-grade brand governance. Marketing, comms, and HR teams use it to create on-brand videos in minutes.
"Since PlayPlay, we've increased video views on our social media platforms by over 165% quarter over quarter." — Sarah Hirsch, Brand & Marketing Strategist, Gundersen Health System
Trusted by over 3,000 companies worldwide, PlayPlay maintains a 4.7/5 rating on G2 and consistently ranks as a leader in ease of use and brand governance capabilities.
Book a demo to see how PlayPlay helps business teams create impactful videos faster.
