Create Unique Visuals With AI Image Generator
Use a simple prompt to generate one-of-a-kind images that match your message. No tokens, no extra tools.
Create the Image You Can Already Picture
You’ve probably run into this situation before: you know what you want your visual to look like, maybe a symbolic background, a metaphorical image, or something tied closely to your industry, but you can’t find it anywhere.
With Getty Images built into PlayPlay, you already have access to an exceptional stock library. and for most projects, that’s more than enough. And for most projects, that’s more than enough. But every now and then, you have something very specific in mind. Something more abstract. More interpretive. More niche.
That’s where AI Image Generator can be genuinely useful. Just type your idea, and get four custom images in return. You can generate as many as you like (no tokens), download your favorites, and use them wherever.
It’s not meant to replace your stock or branded media. It’s here for those moments when you want to go a little further.
The perfect complement to stock
With Getty Images already built into PlayPlay, you have access to world-class stock photography and video. AI Image Generator adds a new layer of creativity, letting you design custom visuals that go beyond what’s available in any library (even the best one!), like abstract concepts, symbolic imagery, or highly specific industry scenarios.
Create what you have in mind
Have a specific idea in mind? Just describe it. The AI creates four unique variations in seconds, so you can experiment with styles, colors, and moods until you find the one that perfectly fits your video. And because it’s built directly into PlayPlay, you don’t have to jump between other creative tools — everything happens in the same place where you’re already making your video.
Safe to use, with smart guardrails
AI Image Generator is designed to keep things safe and straightforward. It won’t create logos, branded products, or well-known people, so you don’t run into copyright or ethical issues. What it does best is help you add imagination to your videos in a way that feels natural and authentic. You stay in control of the story you want to tell, and the tool gives you more options for bringing that story to life.
How to Use AI Image Generator in PlayPlay
1
Write your prompt
Write a short prompt that captures your idea. Be as clear as possible — and don’t hesitate to include style, mood, or color details if that helps shape the result.
2
Choose your format
Choose whether you want your image to be square, vertical, or horizontal, depending on how you plan to use it in your video.
3
Generate & explore
You’ll instantly get four variations based on your prompt. Explore, experiment, and tweak your input as needed until something clicks.
4
Import your favorite images
Import the images you like into your Media Library. You can download them, use them across projects, or generate more — there’s no limit.
Create Unique Visuals That Fit Your Message
Design custom visuals to your videos with AI-generated images that complement your stock and brand assets. No limits, no extra tools.
Start your free trialFrequently Asked Questions
Have questions? We’re here to help.
What types of images can I create with this feature?
You can generate a wide variety of images, from abstract visuals to industry-themed backgrounds, conceptual art, or symbolic illustrations. It's great for visuals that are hard to find, like metaphors, moods, or specific scenes tailored to your message.
Can I choose the style or mood of the AI-generated image?
Yes. You can describe the style, colors, lighting, or artistic mood directly in your prompt. For example: "A minimalist illustration of a mountain at sunset, in warm pastel tones.” The more detailed your prompt, the more control you’ll have over the look and feel.
Can I generate realistic or artistic images with AI?
Yes. You can generate photorealistic scenes, sketches, digital art, 3D-style renders, and more — depending on how you describe your prompt. The image style is flexible and can match many different creative directions.
Do I need tokens or credits to use PlayPlay’s AI Image Generator?
You can generate as many images as you need, directly inside PlayPlay. This feature is fully included in your plan, so you can explore and experiment freely.
Can I use AI-generated images in external or commercial content?
Yes, you can download and use your AI-generated images, outside of PlayPlay, in both internal and external content, including marketing campaigns. Just make sure the content complies with PlayPlay’s terms and Google's Generative AI use policy, especially when it comes to sensitive or copyrighted material.
What AI model does PlayPlay use to generate the images?
PlayPlay’s AI Image Generator is powered by Imagen, the leader generative AI model developed by Google. The generation process runs on Google’s Vertex AI infrastructure, with data hosting in the EU. Prompts are filtered through guardrails to ensure safe and ethical use.
Our Customers Seem Happy It Works
It is so easy to edit on PlayPlay, it's almost comical. People are amazed that I can turn around a video in 10 minutes.
Steve Jamieson
Associate Manager of Field Communications @ Novo Nordisk
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PlayPlay helps us create high-quality videos while keeping up with the fast pace of social media.
Tania Rahman
Social Media Director @ Fast Company
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It was often difficult… outsourcing video production makes the process more lengthy and not all creative decisions were under our control. With PlayPlay, we are much more intentional about planning and creating new visual content.
Aimée Knight
Public Relations Officer @ Heifer
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I love how fast it is to create videos with PlayPlay. Before, it would take weeks from the creative brief to the delivery of the video by the agency. Now it’s just a matter of hours and the videos look just as good!
Kirsten Humphrey
Digital Marketing Director @ Heineken UK
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With its AI features and templates, PlayPlay allows me to quickly create simple, dynamic videos without having to use complicated software. It’s helped me increase my content output, as well as reach and engagement on Reels.
Nate Goold
Social Media and Online Reputation Manager @ The University of Kansas Health System
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Since PlayPlay, we've increased video views on our social media platforms by over 165% quarter over quarter.
Sarah Hirsch
Brand & Marketing Strategist @ Gundersen Health System
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PlayPlay allows me to create videos in a more efficient way. The corporate templates save me a lot of time, and the AI voice-over is one of my favorites!
Nicolas Ospina Ramirez
Senior Communications Director @ Schneider Electric
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80% of our social media content is now made with PlayPlay.
Alexis Bernard
Head of Social Media @ Crédit Agricole
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PlayPlay is easy to use, affordable, and helps us create quality video content at a fraction of the cost. We love the quality of the images, stock video and illustrations. The transitions are easy to use and regular updates are much appreciated.
Katie K.
Director of Marketing @ Industrial Electric Mfg. (IEM)
