Flywire's Success Story: Reducing Video Production Bottlenecks and Driving Engagement with PlayPlay

Flywire is a global payments enablement software company. Its corporate marketing team, responsible for managing social media and internal and PR communications, sought a versatile and scalable video solution to transition from static to dynamic content and use video more consistently across its campaigns.

The Challenges

• Limited Resources: With a lean team, creating videos required significant time and effort, often relying on a designer already stretched thin managing other online assets. 
• Inaccessibility: Previous video tools were complex and time-intensive, making them inaccessible to non-designers and slowing down production timelines.
• Inconsistent Video Use: Video was not a consistent part of their marketing and communication strategy, which represented a missed opportunity to increase brand awareness and improve overall engagement.

The Solution: PlayPlay

• User-Friendly and Scalable: PlayPlay’s intuitive interface and easy-to-navigate design allowed the team to get up to speed quickly, even without prior design expertise. The platform’s scalability enabled consistent video production, regardless of the team’s limited resources.
• Versatile applications: Flywire began using PlayPlay to tell all their stories through video, leveraging hundreds of available video templates to streamline production and ensure seamless distribution across every platform. Their applications included: Marketing Video Ads, Social Media PR Announcements, Promo and Event Recap Videos, Internal Communications and Culture Content, Quarterly Financial Updates, etc.
• Collaboration: Features like shareable links, comments, and approvals improved review cycles and teamwork.
• Branding: PlayPlay's automated branding features ensured that all videos were consistent with Flywire's brand identity, making it easy to maintain brand guidelines across all video content.