Novo Nordisk's Success Story: Enhancing Internal National Communications with Video

Novo Nordisk’s Field Communications team needed a swift, relatable, engaging, and user-friendly solution to connect with their regional teams across the U.S., while tailoring all content to their local needs in a comprehensible way.

This included:

• Updating their internal “commercial connect platform” with crucial updates, customized for each regional salesforce
• Improving training and information sharing across the national salesforce
• Delivering stakeholder comms in a concise and engaging way

The Challenges

• Limited budget & resources for reactive content creation at scale
• Outdated team collaboration capabilities, hindered by previous video creation solutions
• Low engagement rates with previous content solution, due to subpar quality and limited creative freedom
• Lack of expertise in video creation, making it inaccessible

The Solution: PlayPlay

• Ease of use: Allowing all field communications teams to create high-quality videos in minutes, even without previous experience.
• Team collaboration features: PlayPlay’s collaboration features enable Novo Nordisk’s team to share and create engaging, localized content efficiently and at scale.
• Diversity of features: PlayPlay offers hundreds of customizable templates, premium access to license-free Getty Images media, along with QR code content sharing, auto-saving, and a user-friendly drag-and-drop interface for simple, high-quality video creation.