West Monroe is a Global Business and Technology Consultancy. The Marketing and Communications teams were looking for ways to grow and engage their audiences. Video had not been a primary medium at West Monroe before adopting PlayPlay, and creating videos was an expensive and time-consuming process—they needed a quick, scalable, and easy-to-use solution to create and integrate dynamic video content into their workflows.
This included:
- Producing external videos for social media to promote content such as thought leadership and research.
- Creating engaging internal videos, like announcements and interviews, to replace static forms of communication and boost overall engagement.
- Creating engaging internal videos, like announcements and interviews, to replace static forms of communication and boost overall engagement.
PlayPlay's branding features were particularly valuable during our rebranding. It made it easy to maintain brand consistency across all our video content without a massive lift.
Christina Galoozis
Director of Communications and Public Relations, West Monroe
The Challenges
- High costs and lengthy processes for creating video content
- Limited in-house video production capabilities, leading to reliance on external vendors
- A growing demand for more dynamic content in both internal and external communications
- The need to integrate new brand guidelines into content as part of a global rebranding effort
Getting started with PlayPlay was a breeze; it took just one day for us to get comfortable with the platform. We learned by doing, and it quickly became an integral tool for our communications strategy.
Natalie Gonzalez
Senior Manager, Corporate Communications, West Monroe
The Solution: PlayPlay
- Branding: PlayPlay's customizable templates and automated branding features ensured that all videos were consistent with West Monroe's brand identity, making it easy to maintain brand guidelines across all video content.
- User-Friendly And Intuitive Platform: PlayPlay's intuitive drag-and-drop interface made video creation accessible to everyone on the team, regardless of their video editing experience. The team was able to start creating videos in just one day.
- Creative Assets and Customization: The platform offers a comprehensive suite of creative assets, including customizable templates, a rich stock library of images and videos, and a curated music library. This made it simple for the team to produce professional-looking videos tailored to different purposes without the need for additional resources or external vendors.
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