Video Editing & Marketing Glossary

The go-to resource for mastering the video editing and marketing lingo—From Aspect Ratio to UGC.

Video Editing TermsMarketing Terms

Video Editing Terms

A

Aspect Ratio

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B

B-Roll

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C

Cutaway Shots

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J

Jump Cut

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M

Motion Design

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S

Stop Motion

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W

Watermark

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Z

Zero Moment of Truth

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Marketing Terms

B

Brand Consistency

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Buyer Persona

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C

Completion Rate

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Content Calendar

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Content Lifecycle

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Content Velocity

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Creator Economy

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E

Earned Media

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Employee Advocacy

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Evergreen Content

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F

Fediverse

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M

Micro-content

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O

On-brand Assets

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Owned Media

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S

Short-form Video

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Snackable Content

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Social Proof

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U

UGC

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V

Video Funnel

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Video Guidelines

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Y

YouTube Watch time

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