Heineken is a global leader in brewing and beverage production. The Digital Commerce team at Heineken needed to improve how they communicated with internal audiences, especially during the COVID pandemic. Video had not been a primary medium before adopting PlayPlay, and creating videos was an expensive and time-consuming process—they needed a fast, scalable, and user-friendly solution to produce impactful video content for their internal communications.
This included:
- Communicating urgent updates, such as pandemic-related information, across the company.
- Training the sales team on using their new e-commerce platform.
- Sharing company updates, like CSR initiatives and leadership commitments, to foster engagement and transparency.
Before, we used agencies to create videos for internal comms. It
would cost us anything from $3,000-$7,000 per video, so we could only create a few. Now we create around 8 videos per month, and it only costs the price of an annual license.
Kirsten Humphrey
Head of E-Commerce, Heineken
The Challenges
- High costs and lengthy timelines for producing videos through agencies.
- Limited budget for creating videos, which restricted their ability to scale content.
- Low engagement with static content, especially from sales teams.
- Lack of in-house tools to simplify and speed up the video creation process.
We’ve seen way more engagement with videos than with static content: we have more views, likes and comments. There is a perception that if someone took the time to make the video, then the topic is probably important.
Kirsten Humphrey
Head of E-Commerce, Heineken
The Solution: PlayPlay
- Ease of Use: PlayPlay’s intuitive drag-and-drop interface allowed Heineken’s Digital Commerce team to create professional-quality videos quickly and easily, without the need for extensive training or prior video editing experience.
- Customizable Templates: PlayPlay offers a wide range of pre-designed, customizable templates that made it simple for the team to produce engaging videos for diverse purposes, from tutorials to CSR updates, while maintaining a consistent and polished look.
- Efficiency and Scalability: The platform enabled Heineken to scale video production significantly—creating over 8 videos per month—while reducing costs and eliminating the lengthy agency briefing process.
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