Extreme Networks' Success Story: Scaling Video Production and Driving External Engagement

Extreme Networks is a leader in Cloud networking infrastructure and services. The Corporate Marketing Team was tasked with growing and engaging their audiences worldwide - they needed a quick, scalable, and user-friendly solution that could help them expand their video production and enhance their marketing communications.

This included:

• Creating compelling customer testimonial videos to boost internal and external engagement.
• Leverage videos for paid advertising campaigns to increase reach and impact.
• Deliver impactful PR announcements through engaging video content.
• Announce new product launches with captivating videos to generate interest.
• Develop a thought-leadership series featuring insights from customers and executives.

The Challenges

• Limited resources for creating short-form video content hindered quick turnarounds and made it difficult to scale content production. Previously, the team had relied on their in-house video team or an external agency.
• Approval bottlenecks due to strict brand guidelines.

The Solution: PlayPlay

• User-Friendly and Intuitive Platform: PlayPlay significantly accelerated and streamlined the video production process with its easy-to-use interface.
• Standout Features: Such as customizable templates, automated branding, and access to an extensive library of stock images and videos
• High-Quality Motion Graphics: PlayPlay's ability to quickly produce short-form videos with high-quality motion graphics perfectly aligned with their evolving marketing needs.
• Guided Walkthrough and Ongoing Customer Support: Enabled the team to ramp up swiftly and fully leverage the platform's potential.