10 Most Inspiring Corporate Training Video Examples

Employee training is a vital part of running any business, and a recent survey indicates that 40% of employees leave their positions within the first year due to poor training opportunities. Isn’t it time to find a better way to train? 

With the right corporate training videos and production strategies, employees can learn new skills on their own time, engage with exciting content, and feel greater brand loyalty. So, what makes a great corporate training video? Read on to find out some of the best production tips. 

The 10 Best Examples of Corporate Training Videos

1. Slack - ‘How-to’ product tutorial

A perfect combination of ‘How-to’ and ‘Microvideo,’ this snappy tutorial by Slack teaches viewers how to use a feature in just 15 seconds. Also, it's an excellent example of how to break down a topic into a series of smaller, more digestible training videos!

Industry: Collaboration Software

Video length: 15 seconds

Key takeaways: 

• Doing a short tutorial makes it easy for your audience to retain information and stay engaged! 
• Breaking down a topic into a series of short training videos is a better way to ensure your audience has time to watch at least one of your videos.  
• The hyper-specificity is great for folks who had one specific need to be addressed, without having to sift through other content to find the answer.

2. PlayPlay - ‘Discover’ walkthrough

Industry: Video Creation Software 

Video length: 5 minutes 38 seconds 

What better way to introduce new employees to your product than with a guided walkthrough from a senior employee? This ‘discover’ video (made with PlayPlay, by PlayPlay!) begins with a friendly onscreen welcome before leading viewers into a step-by-step walkthrough of the platform.

Key takeaways: 

• Doing a guided walkthrough featuring a senior employee from your company ensures the information about your product stays credible. 
• Having a friendly onscreen welcome attracts viewers to the video and encourages them to continue watching! 
• The screenshare style makes the platform walkthrough just easier to understand because the viewer can move along with the tutorial in real time.

3. Los Pollos Hermanos - Employee training

Industry: Food and Entertainment 

Video length: 2 minutes 7 seconds

This one’s for all the Breaking Bad and Better Call Saul fans out there. Although a fictional corporate training video from a TV series, it’s still a great example of how to level up your employees with video.

Presented by a Los Pollos Hermanos owner, this satirical training video is full of animations and actionable tips. To create your own, try following Gus Fring’s example (but without the menacing undertones…).

Key takeaways: 

• Creating humor around your video’s topic ensures your audience stays entertained from the beginning.
• Featuring animations and actionable tips keeps your video filled with valuable information that’s simple to understand. 
• Having the owner on-screen makes the brand feel more personable. 

4. Zendesk - Onboarding

Industry: Customer Service Software 

Video length: 3 minutes 18 seconds 

This tongue-in-cheek onboarding video by Zendesk ticks all the boxes. It gives potential hires and new recruits a taste of what it’s like to work at Zendesk, diving into the company’s history and culture with a great sense of humor. A great way to train new employees in the Zendesk way of doing things!

Key takeaways: 

• Keeping your tone lighthearted and humorous is important for convincing new team members that your company has a fun work environment. 
• Diving into your company culture — whether it be where employees have lunch or what activities they’re usually involved in — ensures new team members will feel integrated. 
• Having real shots of the company environment and staff makes the video feel so much more authentic. 

5. PlayPlay - ‘Webinar recording’ training

Industry: Video Creation Software 

Video length: 39 minutes 43 seconds 

Recently hosted a webinar full of actionable tips and insights? Why not record and repurpose it into a training video? In this talk hosted by PlayPlay, we learn all about how to build up thought leaders within an organisation from Atlassian’s subject-matter expert.

Key takeaways: 

• Repurposing existing content into training videos helps extend its reach and provides ongoing learning opportunities for teams. 
• Empowering experts to share valuable information fosters a strong culture of thought leadership.   
• Leveraging strong speakers from other brands actually builds more trust in your own brand, too.

6. Unstoppable Women in Business - ‘How-to’ skill training

Industry: Training 

Video length: 2 minutes 43 seconds

This video focuses on a particular skill: the ‘elevator pitch’. It includes a warm on-screen presence, catchy music, engaging text animations, and practical tips — all key elements of an effective training video.

Key takeaways: 

• Incorporating dynamic visuals, like text, animations, and upbeat music makes the content more captivating and memorable. 
• Providing actionable tips throughout the video ensures viewers can immediately apply the skill you’re presenting!
• Having an expressive, well-spoken speaker makes the video much easier (and more pleasant) to follow!

7. Ohio State University - Safety training

Industry: Higher Education 

Video length: 6 minutes 

A training video could really be a matter of life and death. Ohio State University shares its guidelines and practical advice on what students need to do in an emergency situation.

Key takeaways: 

• Creating training videos on emergency protocols ensures that instructions are clear, concise, and easy to follow under pressure (without having to interpret text or abstract visuals). 
• Using practical examples for potential emergencies helps your viewers respond quickly and confidently. 

8. Burger King - Training (with a celebrity!)

Industry: Fast Food

Video length: 1 minute 20 seconds 

Want your employees to take notice of your latest training? Then get Snoop Dogg to star in it! While this is a big-budget option (and much easier said than done…), using celebrities to get your message across in a training video is sure to grab employees’ attention.

Key takeaways: 

• Featuring celebrities can significantly increase viewer interest and attention, making your training videos more memorable and engaging. 
• Ensuring the celebrity’s role is relevant to the training content aligns them with the message, which positively impacts its effectiveness. 
• Including some humor and personality from the celebrity into the script makes it simply a fun piece of content altogether.

9. United Community Bank - CEO welcome

Industry: Banking 

Video length: 1 minute 

Getting your CEO on camera is a highly effective way to introduce new employees to your company’s values, culture, and vision. This welcome video combines an interview with the company’s CEO and cutaway shots of engaged employees in the workplace.

Key takeaways: 

• Having the CEO directly communicate company values and culture creates a more authentic and impactful introduction for new employees. 
• Including footage of engaged employees alongside the CEO’s message highlights a positive work environment, making the culture feel more tangible and relatable. 

10. The Office - Michael Scott’s orientation

Industry: Entertainment 

Video length: 3 minutes 

Michael Scott’s infamous orientation video, 'Electric Scranton', is a perfect example of what NOT to do. Still, it gets a mention here for its creativity and humor — key ingredients of any engaging training video.

Key takeaways: 

• Balancing humor with purpose makes the training video more engaging, while ensuring that the content remains informative and aligned with the learning objectives. 
• Capturing attention with creative and quirky approaches makes the training phase more memorable!

What makes a great corporate training video? 

When setting out to create an engaging corporate video, it helps to start with a clear understanding of your objectives. What do you need employees to learn? What information are you trying to communicate? It might sound basic, but it’s crucial to get crystal clear on your learning objectives before you begin creating.

The purpose of a corporate training video is to communicate certain learning outcomes, but it has to capture the viewers’ attention from start to finish. So, it helps to create multiple short and sweet videos that focus on a single topic, rather than lengthy, multi-part videos that cover a range of subjects.

Think about how people learn new skills in their daily lives — usually by texting a friend or watching a short “how-to” video online. Corporate training should feel similarly organic and “bite-sized.” It’s easier for viewers to retain information if it’s delivered in short, concise segments. So, keep in mind that short-form content is better for learning! 

Successful employee training video content also embodies your unique company culture. Have fun with it! Viewers should immediately recognize the look and feel of your company's communication style (your brand identity) in the video, so consistency is key.

Searching for an easy way to craft professional videos? Give PlayPlay's tutorial video maker a try! Our user-friendly tool empowers you to master the art of video creation for your website, LinkedIn, TikTok, and beyond.

4 types of corporate training videos 

One of the best things about online training video content is the versatility — there are many different types that all have unique applications and learning benefits.

However, creativity should be your guide — why not incorporate elements from several video types into one impressive training video? Whether you want to embed these videos in your corporate emails or host them on your intranet site, here are some examples of video content formats to get you started.

1. Screencast videos

Ideal for demonstrating an unfamiliar process, screencast videos guide viewers through the steps required to complete an action. At its most basic, a screencast video features video footage of a computer screen, but simply adding a voice-over narration can bring a “how-to” to life.

Video learning immerses the viewer in the training material, making it easier to apply these new skills in real work situations.

This video is a perfect example of how screencast videos can be used to enhance other types of video — in this case, as a feature demonstration incorporated into a larger video presentation. 

Of course, screencast videos can work as stand-alone demos as well. Screencasts let viewers get familiar with a process or the look and feel of new software before they’ve even finished the video. This allows your target audience to start learning about your product or service in a simple way. 

2. Microvideos

Loosely defined as any video lasting less than 30 seconds (although they can be longer, depending on the topic), microvideos might not seem like the first choice for training applications. But you'd be surprised at how effective ultra-short videos can be for creating awareness or communicating quick hits of information.

Today, most people are attuned to watching brief videos, whether on TikTok or Facebook. These types of videos are well-suited to employees who want to learn on the go because they translate well to a smartphone format.

This is an example of a short and sweet video that educates the audience on a specific skill, in this case, how to create an animated GIF. The audience will walk away with all the information they need in under a minute!

3. Tutorial / How-to videos

How-to video marketing content has transformed learning, and it’s likely your audience will be familiar with the format of a tutorial video. Why not take inspiration from the wealth of how-to video content the internet has to offer? From snappy TikTok cooking video content to DIY YouTube channels showing viewers how to make home improvements, there’s a lot to explore!

When it comes to corporate training, the purpose of a tutorial or instructional video content is to walk the viewer through the steps required to complete a given process — such as learning about and mastering a new piece of technology.

These can utilize a range of formats, from animated how-tos to live-action video demonstrations. The key is to be clear and concise when you’re shooting live while breaking the process down into simple, memorable steps. 

Above is a simple but effective tutorial video by Hubspot that walks viewers through the process of creating a PowerPoint presentation. Featuring an onscreen presenter, text animations, step-by-step tips, and screencast demonstrations, this tutorial really hits the spot!

4. Animation / motion design videos

Animated training video content adds a dose of fun to the training process. Just because employees are here to learn doesn’t mean they can’t enjoy bright, eye-catching imagery and motion graphics along the way. 

As an added bonus, animation video content can help simplify complex topics for your employees. Try this type of video whenever you need to explain a multi-step process or workflow in a way that really sticks. This way, your employees will start learning in a much simpler way. 

This video uses colourful animations to cover an important training topic for employees to learn about — bullying in the workplace. Animated explainer videos like this are an excellent option for addressing sensitive topics or bringing complex concepts to life.

How to create a great corporate training video 

Planning and preparation are key to creating impactful training video content. Here, we break down the steps to creating one that stands out and drives your message home.

Step 1: Choose a specific topic

The first step to creating a training video is choosing your subject. We recommend breaking each subject (or even related subtopics) down into separate videos. That way, employees can return to each video for a refresher and find the information they need quickly and easily.

Most companies have an array of mandatory training that team members must complete. But consider expanding the scope of training to include other topics, even culture-boosting instructional videos that will teach teams more about the company or the CSR politics inside the company. Discover what is CSR and why it is important for every company.  

Step 2: Stick to the script

Whether you're creating an animation how-to video or a straightforward presentation-based training, every video needs a good script. The best place to start is by defining the “need-to-know” information that every viewer should absorb while watching.

Now, tailor your script to drive home those points. Consider adding a refresher at the end of the video that highlights the important info one last time.

Once your script is written, start storyboarding the video to get an idea of the bigger picture. Here, you can get into the nitty-gritty of how a video will flow and feel.

Step 3: Hit record

Once you have a script and a storyboard ready, it’s time to film (or record, if it's a screencast video). If you're filming a “talking head” presenter for your video, make sure the lighting and background are top-notch. After all, people will take a high-quality video more seriously.

After you’ve hit record for your video content, it’s time to edit it. Here is where you can really get creative: add text overlays, music, voice-overs, and smooth transitions. It’s worth adding captions to your video content to boost accessibility (for audiences who are hearing-impaired or who don't share the same native language), make information easier to retain, and make learning more fun!

Remember, even for a screencast or animated video content, a human presence makes your brand content more emotionally impactful and engaging for viewers.

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