Since 2017, PlayPlay has been on a mission: to empower every team to tell their stories through the power of video. Today, we are taking a massive leap forward in that journey.
We’ve listened to our community of 3,000+ companies. While video remains the most engaging medium, we know that your daily communication needs go further. Whether it’s an eye-catching social media post, a professional event flyer, or a data-driven internal report, businesses are under more pressure than ever to produce high-quality, on-brand visuals at lightning speed.
That is why we are thrilled to announce PlayPlay Design, our new GenAI solution built specifically for the enterprise.
The gap in the market: speed vs. brand consistency
The rise of GenAI has changed everything. It’s never been easier to "generate" an image. However, for most organizations, the tools available today aren't quite ready for work. They are often built for individual experimentation, leading to visuals that feel "off-brand," inconsistent, or difficult to scale across a global team.
"Companies are producing more visual content than ever, but most AI tools are not designed for business use," says Thibaut Machet, CEO at PlayPlay. "With PlayPlay Design, we wanted to make GenAI usable and trustworthy for every team, while giving them the right tools to stay aligned with their brand."
What is PlayPlay Design?
PlayPlay Design isn't just another AI image generator. It is a professional workspace that combines the creative power of GenAI with the structural guardrails your brand needs.
Built on eight years of content creation expertise, the solution features:
- Guided AI flows: Move from a brief or an idea to a polished visual in seconds.
- Pre-prompted templates: No "prompt engineering" required. Our templates are optimized for business use cases.
- Brand environment: Upload your logos, fonts, and colors once, and ensure your AI-generated assets feels like your company.
- Instant multi-format resizing: Turn one design into a LinkedIn post, a flyer, or a DOOH ad with a single click.
- Animation capabilities: Bring your visuals to life with the motion DNA that PlayPlay is famous for.
The end of the "Can you quickly resize this?" era
For years, marketing and design teams have been caught in a loop of repetitive tasks. A recruiter needs a job banner, an event manager needs a last-minute flyer… These "quick asks" drain the creative energy of an organization.
PlayPlay Design changes the dynamic. By giving every team the power to create within a pre-approved brand environment, we are returning time to the specialists and autonomy to the creators. It’s not just about speed: it’s about moving from a production bottleneck to a flow of continuous, high-quality storytelling.
One solution, every team
We’ve spent months beta-testing PlayPlay Design with over 500 users to ensure it solves real-world problems. Here is how different departments are already using it:
- Marketing & Content: Launching multi-channel campaigns in record time, from seasonal ads to blog headers.
- Internal Comms & HR: Turning complex data into beautiful infographics and creating employee spotlights that boost employer branding.
- Events: Designing impactful flyers and webinar assets that actually get clicks.
- Corporate Teams: Transforming strategic messages and reports into clear, executive-level visuals.
See it in action: Discover PlayPlay Design in 5 minutes
Curious to see how PlayPlay Design can transform your visual creation? Watch this quick 5-minute demo and get an inside look at how easy it is to create several on-brand visuals with PlayPlay Design.
Enterprise-grade from day one
We know that for our clients, including brands like BNP Paribas, Heineken, and Air France, security and governance are non-negotiable. PlayPlay Design is built to meet strict ethical and security standards, providing a safe, compliant environment for your team to innovate.
How to get started
PlayPlay clients have exclusive access to PlayPlay Design as part of the PlayPlay platform.
Not a client Yet? The demand is high, but we’ve opened a waitlist for businesses ready to scale their visual production.
Join the waitlist at playplay.com/design
