Think back to when you were last on the hunt for a new job. After spending hours trawling through job sites, you finally find one that sounds absolutely perfect for you.
But while the job description gives great insight into the role and background of the company, it doesn’t tell you what it’s really like to work there.
Although a job description and salary is important, 84% of job seekers say the reputation of a company as an employer is part of the decision making process when applying for a job.
What would be really helpful right now is to hear directly from a few employees, or to virtually visit some of their offices. What would be *really* helpful is an employer branding video.
What is an Employer Branding Video?
Employer branding videos give the viewer a look behind the curtain at what it’s really like to work at your company, telling real-life employee stories and building a level of trust with the viewer.
They can be a pivotal part of your recruitment process, enabling potential employees to get an understanding of who you are as a business, your values and goals and whether they could see themselves as a good fit to work for you.
In this article, we’re giving you 7 examples of great employer branding videos that stand out from the crowd and tell great stories. You’ll learn the different elements of each that make them so effective, as well as get an understanding of where to get started with creating your own.
7 Employer Branding Videos that Stands Out
1. Deutsche Bank
This particular video focuses on the graduate scheme at Deutsche Bank. With more and more recruitment being done online, it can be difficult for graduates to get to know a business properly and understand which area will be suited to them most.
In this video, we get an inside look into various different roles, finding out more about their responsibilities and how each of these areas fit in with the larger organisation. Rather than just directing people through to a careers page, it gives a far more personalised and accessible insight into working at the bank and what any new recruits could expect when working there.
Chipotle has taken the concept of an employer branding video and gone one step further, creating a whole series called ‘How I Chipotle’. The videos focus on interview style introductions to people at different levels throughout the business, giving an overview of what they do within the company, how they got there and what it’s like to work for the company as a whole. They’ve also added a nice personal touch, with each interviewee sharing their Chipotle order, helping the viewer to relate to them on a completely different level and humanising the brand as a whole.
Adidas is an absolutely massive name in the world of fashion. They take their branding incredibly seriously, and this is no different when it comes to how they are viewed to potential new recruits. In their employee branding video, we see a wide range of employees from all over the globe, of all different ages, genders and ethnicities. They don’t focus on the exact roles that each of these people carry out within the company, but instead give insight into the shared values that they have; be that sports, diversity or innovation.
This recruitment video is absolutely not what you expect! The team at Dropbox decided to replace all of their staff with puppets, not only showing off their fun and creative side, but also showing the viewer exactly what it’s like to work with them. They focus their narrative around the people and the culture within the business, with quotes like “...lots of dedication, hard work, paired with a lot of fun at the same time.” This type of recruitment video proves that the more amusing and off the wall you can make it, the more it’s likely to stick in people’s minds.
Fiverr took the idea of a ‘generic recruitment video’ and really ran with it. They make fun of all the stereotypical videos that people are used to seeing, but with a clever switch on the typical messaging to highlight that if you’re good at what you do, you can work anywhere - but if you’re the best at what you do, you should work at Fiverr. The use of humour helps to drive home the message that it will be a fun, innovative and unique place to work.
6. BAE Systems
This video focuses on the people within the company and the experiences that they have - not necessarily within their day-to-day roles, but the specific memories that have stuck in their minds and made them feel part of the business. They also encourage a narrative of their employees talking about the balance between their work life and home life, as well as the human side of connecting with their colleagues. It’s a very uplifting and inspiring video that provides a look into what it would really be like to work at the company.
The Interactions employee branding takes a slightly more traditional stance, focusing on the culture within the business and the values that the company has, however they put a particular focus on how they have built their brand and the roles that each employee has in making the business what they are. The have put a spotlight on their employees, indicating that anyone new they bring into the company will be a valued and revered member of the team.
Types of Employer Branding Videos to Inspire You
As hinted to above, there are a few different ways that you can approach a recruitment-style video at your company, especially in terms of the takeaway that you want your viewer to have and your own internal goals.
Talking about your company’s culture
One of the main reasons for making an employee branding video is to show off what sets you apart from others in your sector - what your employees get that others miss out on. This kind of video works really well for companies that are doing something different in the market, highlighting your strengths and how each different function works together to build a happy and cohesive working environment.
Focusing on your employees and their journeys
While it can be tempting to have a video introduced and narrated by the leaders in the company, often the best messages are those led by your staff. Hearing more about their personal circumstances, such as how they came to work at the business, what they do on a daily basis and how their role fits in with the rest of the organisation, can help others to understand how they might fit in and whether it’s somewhere they’d learn, grow and develop.
The different programmes that you offer
If your company runs a few different employment schemes, a video is an excellent way of introducing these and explaining more about how they work, who they’re for and what employees can gain from them. This could be graduate schemes, employee training opportunities or even leadership programmes.
When you’re communicating your brand to the outside world, the first step is to understand who you’re targeting and what you want them to take away from your story. It’s crucial to grab their attention from the start, whether with humour, curiosity, or even just a different take on what people are used to seeing.
At PlayPlay, our drag-and-drop interface has been designed to help you make videos quickly and easily. Our ready-made templates allow you to automatically customise all of your videos with absolutely no editing skills required, alongside a huge range of resources that give you all the tools you need to plan, record, edit and finish your video to the highest standard.
We know how effective video marketing is, and we want it to be accessible for businesses at all stages, not just those with huge marketing budgets. To find out more, check out our website for more information.