The Top Sales Video Agencies and Alternatives

Sales videos are crucial because they help convince potential customers to buy. So, it’s no surprise many businesses hire videographers or agencies to produce videos that make a strong impression.

But if you don’t have the budget for a video agency, don’t worry — there are still ways to produce great videos without spending a lot.

In this article, we’ll provide a list of video agencies you can work with if you have a generous budget. But we’ll also introduce you to alternatives like PlayPlay, which help you produce corporate video content quickly and affordably. 

What does a sales video production company do? 

A video creation agency offers pre-production, production, and post-production services to bring your sales video to life. 

1. Pre-production services

A video agency can create the overall strategy for your campaign. It’ll discuss your goals and objectives and devise a strategy to help you achieve them. 

What happens if you don't need a full-blown strategy? In that case, a sales video agency can help you develop concepts for specific campaigns or translate your idea into an easy-to-follow script to guide video production. 

2. Production services

A video agency also handles the actual filming. It’ll provide any equipment required for shooting the video, including lights, cameras, and microphones. It’ll also provide cast and crew as needed and handle all logistical requirements, such as location scouting. 

3. Post-production services 

Video agencies offer post-production services to turn raw footage into polished, engaging content. This includes: 

• Cutting and sequencing clips to create a cohesive narrative that aligns with the client’s vision
• Adding media elements like sound and pop-ups to make the content more engaging 
• Including VFX and dynamic visuals to break complex ideas into easy-to-understand concepts 

Some video agencies offer content distribution services to help you get your sales videos in front of the right audience. 

The best sales video agencies you should consider 

Looking for a company to produce content for your campaigns? Consider checking out one or more of the video production companies on our list to see if they’re the right fit. 

1. VideoSupply 

Specialization: On-demand video creation

Pricing: From $700 per project

Video Supply is a performance-based video marketing and production company with locations in major cities like Seattle, New York, and Vancouver. It provides various video services, including explainers, animation, scripting, and strategy. 

What makes this company stand out is its quick turnaround. Instead of booking several meetings and waiting for a quote, clients can directly shop for video services on their marketplace — just like they would an item from an online store. They pay, provide details of their needs, and receive ready-to-use content in less than a week. 

It also offers subscription services and customized video production. 

2. Spiel Creative

Specialization: Full-service sales video production 

Pricing: Starts at £1,500 per project

Founded in 2012, Spiel Creative is a London-based creative business specializing in sales video content. It offers a range of video services, including animation, sales funnel, and video strategy. 

Spiel Creative has an impressive portfolio with clients like Samsung, Deloitte, and Berkeley Group. It has built a positive reputation for its big ideas and ability to craft stories with personality, humor, and emotion. 

3. Clum Creative 

Specialization: Marketing video production

Pricing: From $5,000 per project

Founded in 2011, Clum Creative is a versatile video production company specializing in multiple types of video content. 

It primarily works with entrepreneurs and marketing departments but also produces video content for medium and large-sized organizations. So far, it has worked with Say Insurance, Zendesk, Glenridge, and other household names. 

4. Covalent 

Specialization: Customized videos for direct campaigns

Pricing: From $10,000 per project 

Covalent is a Pennsylvania-based full-service video production organization. It works across multiple industries, including tech, finance, education and healthcare. So far, the company has produced videos for big names like Health Carousel, ESA, and USACS.

What clients love most is how Covalent leverages creative and thoughtful brainstorming throughout the video production process to deliver high-quality output. 

5. Explainify

Specialization: Animated explainer videos 

Pricing: From $5,000 per project 

Founded in 2012, Explainify is an Arizona-based animation studio specializing in motion graphics, video strategy, brand marketing, and much more. 

It focuses on creating clear, concise videos to boost conversions, while using storytelling to make content relatable and engaging while sticking to a video length of about 60-90 seconds. It has worked with clients like GE, Red Bull, and Coloro. 

How much does sales video production cost? 

The exact amount you pay for a video depends on several factors, including: 

• The type of video: The more complex your video is, the more you’ll end up paying. A basic product demo, a customer testimonial, or an animated explainer have different costs. Animated videos and complex storytelling often require more time and expertise, raising production costs. 
• The scope of your project: Do you expect the company to handle scripting, conceptualization, and live filming as well? If yes, then you're likely to pay more than someone who only requires editing support, for example. 
• Turnaround: Most agencies charge a rush fee for videos with a quick turnaround. They'll likely need to hire more resources or work overtime to meet your deadline, which costs more. 
• The team structure: A video production company with a large team of in-house employees likely charges more than a freelance videographer to account for overhead costs like salaries. 

How to take sales video production in-house

You don't have to shell out thousands of dollars for simple video production. Instead, consider creating your videos internally. There are three ways to do this. 

1. Hire a video producer 

If you plan to produce a large number of sales videos, it might be worth hiring a video producer. Having someone dedicated to video production means you can produce videos faster and have more control over the output quality. 

However, hiring someone means you're also taking on significant overhead costs. For example, you'll need to pay them a salary and handle health insurance and 401k contributions. So, only do this if the volume of work justifies the costs. 

2. Do it yourself

You can transform into a decent video creator with the right tools. 

You don't need to invest in expensive equipment; you can start with your smartphone and good lighting. 

DIY video production might work when you need to whip up something for your social channels. However, hiring an expert to handle video creation might be more effective if you're rolling out a major launch that requires more polish or a higher level of quality. 

3. Use video creation software 

Video creation software like PlayPlay can help you produce videos at a fraction of the time and costs of a video creator or agency. 

The best part is that you don't need any video creation skills to use our software. You can produce videos using our customizable templates or with our AI assistant. And if you prefer to start from scratch, we'll provide detailed documentation to guide you. 

How to create sales videos with PlayPlay

As mentioned, PlayPlay lets you create sales videos from scratch using templates or our powerful AI assistant. In this walkthrough, we’ll show you how to use our generative AI assistant to make videos. 

Step 1: Sign up for a free PlayPlay account (for seven days)

Step 2: Click the video assistant button at the top of your dashboard 

Step 3: Select “prompt” and enter the instructions for the film you want to make. Here’s an example prompt: We are a travel agency. I would like to publish a video on Instagram. Showcase the top 10 beach destinations in the world. 

Step 4: Add context to your prompt by including your preferred tone, industry, and target audience. 

Step 5: Click “Create Script” to view the video’s storyboard, screens, and content that the AI assistant proposed.

Step 6: Customize the AI video draft by adding or swapping images and brand elements and adjusting the screens. 

Step 7: Click “Next” to generate a film preview. If you’re happy with the output, click “Generate HD Video” to see the final version of your video. You can also ask your team or colleagues for feedback beforehand.

Examples of videos created with PlayPlay 

Here are some examples of professional brand videos created using PlayPlay. 

1. Bidwells 

Bidwells used PlayPlay to create an event promotion video that is selling their team’s expertise to any clients curious about their technology and innovation practices or knowledge. While this video is not highlighting a product or service launch, Bidwells decided to promote and sell their knowledge of the industry to convince clients that their products and services are reliable. 

This video incorporates pictures, text, motion graphics, and a modern design that match the aesthetics of the innovation they are promoting. 

2. Georgia-Pacific 

Georgia-Pacific used PlayPlay to create a yearly recap video that highlighted the company’s biggest successes. By emphasizing their year of growth and innovation, they easily convinced clients that they should continue supporting the company. While this video is not directly selling a product, Georgia-Pacific sold their company’s growth and success to convince their audience to continue using their products and services. 

This video is engaging for any audience because it uses text, company footage, and motion graphics to keep viewers interested. 

3. Extreme Networks 

Extreme Networks used PlayPlay to showcase a customer story that the company believes would boost the sales of their services! Showing that the soccer team Manchester United is invested in their Internet services not only proves to customers that their company is reliable, but it also shows prospective clients that they are trusted by big organizations. 

This video uses footage, graphics, and text, to emphasize important parts of their message while keeping it light and simple. 

Create engaging sales videos with PlayPlay 

Hiring an agency isn’t your only option for producing great quality video content. You can achieve the same with PlayPlay. 

With PlayPlay, you get customizable templates, brand elements, and easy-to-use video creation software that doesn’t require any technical skills. It’s never been easier to create high-quality corporate videos! 

Want to test things for yourself? Try PlayPlay for free for seven days, and let us know what you think!