The Best Video Lighting Kits for Your Videos

Video Editing


(Updated 06-21-2024)

Clock icon

4 min

The Best Video Lighting Kits for Your Videos

The Video Advantage: Trends & Strategies for Content Marketers 2024

Whether you’re a seasoned marketer or just starting out, staying ahead of the curve is crucial. This ebook is designed to help you take advantage of the biggest content and video trends this year.

Discover now

Lighting can easily make or break your video.

From creating different moods in your video (add drama, create a soft-light environment, evoke positive or negative emotions), to turning subpar videos into super professional productions — lighting plays a critical role in the video creation process.

However, it is an aspect of video filming that is often overlooked.

And with so many lighting equipment options out there, it’s hard to know how to choose the setup that meets your company's needs.

Ask yourself these questions before searching for video lighting kits:

  • What is your budget?
  • Are you working with a professional video team?
  • Where do you want to host these videos?
  • What kind of videos are you creating?

And so on.

So how do you choose the right lighting kits for your videos?

Let’s find out.

Create a stunning video in minutes

Try for free

Why light is crucial to make your videos look professional

First things first, why does lighting need to be carefully managed when filming a professional video? Why is light source such an essential part of the video creation process?

The right video lighting setup…

  • Helps the audience focus on the main element of the video. So from focusing on the interviewee for an interview to the product for a product launch video, it can help highlight elements of your video that you want the audience to focus on. Need help? Check out tips and tricks to enhance your interview lighting setup!
  • Helps set up a mood for the video: dark atmospheres can create a sense of mystery, while well-lit atmospheres and continuous lighting set a joyful mood.
  • Amps up the quality of the final video, which impacts the company's branding and notoriety — everything needs to be up to a professional standard!

Looking to create stunning videos for your platforms? PlayPlay's online video editor is your answer! With PlayPlay, you can transform your ideas into professional-quality videos effortlessly. Unlock your creativity and make your content stand out.

The different types of lighting setups

Now depending on your budget and use, there are different types of video equipment you can invest in. Each has its own pros and cons (and expenses) so choose one that suits your needs perfectly.

Natural light

Starting off with the most basic (and also at times the most flattering - hello, golden hour!) lighting setup - the natural light.

If you’re operating a small business with limited funds, you can use natural light to light your videos. Choose a room with the best possible sunlight coming in (multiple windows will be ideal!).

Now stand (or sit, depending on your video type) next to the window or directly in front of it. Use a reflector to diffuse the light (direct sunlight can often wash you out completely). You can also simply drape a white cloth over your window to soften the harsh sunlight.

Try to shoot during blue hour and magic hour. Blue hour is right after the sun goes down, and magic hour is the hour leading up to the sunset!

Here’s an excellent video to help you get started with natural light.


PlayPlay Pro Tip

You don't have a fitting and professional footage for a specific use case? No worries, there are plenty of options to get your corporate visuals elsewhere. Did you know that there are even a lot of royalty-free images available?

Two-point or three-point lighting

If you’re looking to splurge and invest in a proper studio lighting setup, two-point or three-point lighting setups are the way to go.

In a two-point lighting setup, two light sources are usually placed at 45 degree angle from the subject. One of them is your key light, which is the main light used to illuminate the subject, and the second is your fill light which helps to remove harsh shadows on the subject that are created by the key light.

The Best Video Lighting Kits for Your Videos

This works great if you’re just starting out with a professional lighting setup.

Here’s an excellent tutorial video to help you understand how a two-point light setup works.

Next up is the three-point lighting setup.

The Best Video Lighting Kits

In this setup, along with a key light and a fill light, you also need a back light. It illuminates the subject from behind and adds shape and depth to the video. A back light also separates the subject from the background, adding a three-dimensional effect to the video.

In this video, Think Media walks you through the what and how of three point lighting setup.

The best video lighting kits according to your budget

While natural light is the best option for videographers (or social media video enthusiasts) just starting out, it’s always a good idea to level up and invest in a good lighting set-up.

The best part is there are a lot of different options available for different price ranges.

Let’s discuss some of the best video lighting kits here.

Low budget lighting kits

Fancierstudio Lighting Kit 3 Point Light Kit is an excellent option for businesses on a budget.

For under $50, you can drastically improve the look of your videos with this kit. It also comes with white translucent umbrellas to disperse and diffuse light from the bulb.

Go through the comments section and you’ll see a ton of happy customers.

Reviews lighting kits

Medium budget lighting kits

If you can afford to go a little higher, this lighting kit by StudioFX is an excellent option. 

With two light stands, 3 softboxes (excellent for controlling the shape and direction of light), 8 fluorescent daylight bulbs, and a carrying bag of great quality, you really can’t go wrong with this.

Lighting kits reviews

Another great option for creating professional looking videos on a budget is Neewer Bi-color 660 LED Video Light kit

It comes with lighting stands, white diffusers (to reduce harsh shadows), 2 Bi-color LED Video (to help adjust the colour temperatures), and a carrying case. The included barndoor light filter gives you more control over the direction of your lighting.

Lighting kits reviews

Now if you have a big budget and are looking for the very best all-in-one lighting kit to invest in, you won’t go wrong with this one by ARRI.

Lighting kits reviews

That's a wrap

Creating a great marketing video, one that instantly captivates your audience and converts them into customers, requires work. You can’t quickly whip up a sub-standard video and expect it to yield results. However, with PlayPlay, the intuitive video creation platform for the enterpise, you can create compelling videos in only 15 minutes! Get your free trial today and start by creating your outro video! Great camera lighting is the best to instantly amplify your video quality and ensure a great experience for viewers.

Melissa Francois

Melissa Francois

Head of Global Content & Comms

With over 10 years of experience in the wild world of SaaS, Melissa cares about building great brand stories and driving community engagement through engaging content. Off the clock, she enjoys long walks and a pint in a cozy country pub.

Table of contents

The Video Advantage: Trends & Strategies for Content Marketers 2024

Whether you’re a seasoned marketer or just starting out, staying ahead of the curve is crucial. This ebook is designed to help you take advantage of the biggest content and video trends this year.

Discover now

Subscribe to our newsletter!

Stay ahead of the curve with the latest video marketing trends and insights delivered straight to your inbox.

Thank you for subscribing!