5 million views in 10 days. That’s what happened when Greggs introduced their new sausage roll through a marketing video in 2019.
Video has the potential to go big. To go viral. To rack up millions of views (plus engagement and conversions).
Today’s online marketing space is noisier than ever (especially with the rise of social media) and standing out from the competition is extremely difficult. This is where video benefits come in to boost audience engagement. Video has exploded in the digital sphere, especially social media. Social media platforms are coming out with new features every second day to encourage creators to produce videos for their audience.
According to a Hubspot survey, 87% of video marketers reported that video gives their business a positive ROI. And that’s not it. 94% of marketers agree that videos have helped increase user understanding of their business’s product or service.
Video has always been an excellent way to build brand awareness, a strong brand storytelling experience, and concrete business goals.
Still not convinced? Read on.
Top 8 key benefits of video marketing for your business
B2B video marketing is not just a new fad - it has shown excellent results for brands who include video in their marketing efforts.
Let’s discuss some video marketing stats and benefits (so you can help convince your boss to start investing in video ASAP!)
1. Video increases website conversions and sales opportunities
Afterall, marketers who use video grow revenue 49% faster than non-video users. 93% of brands have reported acquiring a new customer through their video marketing strategy on social media.
So, how does video boost website conversions and increase sales opportunities?
Video is the leading format for increased engagement because of its visual appeal and higher retention of audience attention. This format also builds trust and credibility by humanizing brands and allowing their target audiences to connect with the people behind the product or service. Target audiences will therefore be more inclined to purchase a product or service if they believe the company is trustworthy!
2. Video helps your social media marketing
Creating a strong social media marketing strategy is key if you want to boost brand awareness and increase your sales. 89% of consumers say they prefer purchasing from companies they follow on social media. So, creating engaging content is key. That’s where video comes in!
Video is a format that gets you more reach on social media, as algorithms prioritize video content. This in turn helps to grow an active following and build an engaged community on any platform.
Incorporating video into your social media strategy is also a great way to connect with your target audience and boost their engagement. Since videos get more likes and comments than any other form of content, you will be sure to get as much brand awareness as possible. So, if you want to stay competitive, you will have to place video at the center of your content strategy.
3. Video is the preferred format
71% of consumers prefer video over other marketing content. Using video in different marketing channels helps brands provide the content format that people want to see and will pay attention to. It also helps reach decision makers at different companies more easily.
Video is therefore a versatile tool for all types of audiences. By offering engaging, easily digestible content, brands can capture attention and communicate their message more effectively.
4. Video helps boost your key messages
Video marketing strengthens your key messages and educates your audience on what they should memorize. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. And if you’re in a complicated niche, videos help your audience understand complex products or services, as well!
This makes video the best tool for making complex topics more comprehensible by providing them with all the intricate details. On top of that, visuals, narration, and tutorial videos help build trust and boost message retention!
5. Video boosts organic search engine rankings
Video is one of the best tools for your SEO! According to Forrester Research, video is 50 times more likely to achieve organic page ranks in Google than plain text results. Just by creating and posting a video, you can increase your chances of appearing in customer search results.
Improved organic search engine rankings can drive more traffic to your website and increase brand exposure. Video also encourages users to spend more time on your website, which teaches search engines that your content is great quality. By optimizing your videos with relevant keywords and metadata, you’ll improve your SEO efforts and make it easier for potential customers to find you online.
6. Video boosts email marketing performance
Did you know, including a video in your email can increase your email click-through rate by up to 300%? Since consumers are more likely to watch a video than read text, your video email marketing campaign will surely reach a larger audience.
Since video boosts click-through rates, it eventually increases overall engagement by making them more compelling and memorable. Delivering your message in a video format will make your email more dynamic and attention-grabbing. So, be sure to include video in your next email marketing campaign to enhance customer interaction and increase conversions!
7. Video helps drive website traffic
Creating shorter product or promotional videos and putting them on your website is a great way to drive extra traffic to your website. After all, videos appear in 52% of Google keyword searches!
Featuring videos on your website will capture attention through organic search and social media video platforms like YouTube. Short, engaging content not only improves user experience but encourages them to stay on your page for a longer time. These videos can be shared on social media, further expanding your reach and bringing even more potential customers to your website.
8. Videos are key for personalization
Videos are one of the best ways to build a strong brand online with an authentic personality. This can help you humanize your brand and win your audience’s trust.
Videos allow you to easily showcase your brand’s story, values, and team to create deeper emotional connections with your audience. Make sure your videos stay authentic to help viewers relate to your brand on a personal level. This helps foster loyalty and long-term customer relationships!
So, what are you waiting for? Unleash your creative potential with PlayPlay's innovative video-maker, allowing you to create marketing videos that leave a lasting impression on your audience.
6 main types of video marketing
Now, first things first, what are the different kinds of videos you will produce to further your marketing objectives and boost engagement?
1. Educational and explainer videos
The most common, and one that offers the most benefits, types of video is an educational or explainer video. If you like surfing on social media, you’ve probably seen plenty of these videos. Brands in all industries are big on leveraging educational video marketing content to boost their achievements, for example in the energy sector in terms of renewable marketing.
One such example is Palo Alto Software Inc.’s ‘Live Plan’ explainer video.
2. Tutorial, how-to, and demo videos
Similar to educational videos, brands are also fond of creating tutorial and demo videos. And they’re seeing excellent results.
According to Google, how-to videos earn the most attention of any content category on YouTube! So, think about posting your videos on social platforms like YouTube to gain visibility.
Huda Beauty, with close to 50 million followers, is a big believer in creating tutorial videos in the beauty niche and each of her videos amass a huge number of likes, comments and reshares.
3. Company culture videos
When you’d like to work with the best of the best, creating an engaging business culture video matters. It encourages prospective employees and other people to apply for a position by giving them a taste of life at your company.
BaseCamp’s company culture video is a perfect example of such videos.
4. Case study and testimonial videos
According to Dimensional Research, 90% of buyers who read positive customer success content claimed that it influenced their purchasing decisions.
And that’s not it. 89% of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases.
The regular use of testimonials can generate a whopping 62% more revenue from every customer, not just once, but every time they visit your site.
So if you’re not actively leveraging your testimonials and reviews via video, you’re leaving money on the table.
5. Product videos
A product video’s main objective is to help customers relate to your brand and give them an inside look at what your product does. Product videos are essential to forging a lasting connection with customers.
Afterall, 73% more visitors who watch product videos will make a purchase.
Man Crates does an excellent job at creating an entertaining product video that showcases what the consumer can expect to receive in the box!
6. Event videos
Town Hall meetings, trade shadows, online charity events — you can make an event highlight video for pretty much any kind of event.
And you should.
Event videos, whether you’re creating a highlights video or an event teaser video, are an excellent and cost effective marketing tactic for your future events. They don’t just help you attract more people, but they also give you the opportunity to have influential personalities speak or participate at your event. Curious to learn more on building an effective video marketing strategy?
Create a stunning video in minutes with PlayPlay
Video isn’t going anywhere anytime soon – customers are expecting more and more of it. If you’d like to keep up with the competition and grow your brand in this highly competitive market, you need to start including video content in your marketing arsenal.
But with time and money constraints, how to make a marketing video that gets results?
By investing in the right video editing and creation tools, like PlayPlay. With a huge range of templates, music options, text animations, graphics, and so much more, PlayPlay enables communication teams to turn any message into a compelling video!
Try it for yourself with our 7-day free trial!
FAQ
Why is video so effective in marketing?
Video ads are an effective format in marketing because they increase :
- Company and customer emotional connection
- Customer engagement and attention
- Conversion rates
- Online visibility
- Brand memorability
What are the advantages and disadvantages of video marketing?
The advantages of video marketing :
- Grabs audience attention
- Increases brand awareness
- High compatibility with mobile devices
The disadvantages of video marketing :
- Costly production
- Lengthy production time
- May not be the preferred format for specific audiences
