These days, the demand for entertaining, informative content is higher than ever. The online landscape is crowded — every time users log on, tens of thousands of brands, companies and influencers are competing for their attention, not to mention their own friends and family!
There’s tremendous pressure on marketers to dream up content their audiences want… especially when what they want keeps changing. For many in-house marketing teams, it can be exhausting and overwhelming to keep pumping out high-quality content users will actually engage with and enjoy.
That’s why a new crop of tools have emerged to make content creation faster, easier, and less stressful. One of the most popular is Canva, one of the best photo editing and graphic tools around!
Canva is a simple, user-friendly editing program to make amazing visual content for the web. Marketers love it because it takes the headache out of graphic design, allowing them to make beautiful images quickly and easily. It’s like a super-simple version of Adobe Photoshop or Lightroom — users can edit their images by rotating or cropping, add text or graphic overlays, and choose from Canva’s huge library of templates.
Canva is so easy to use, that many marketers have been searching for an app just like it — but for video! Keep reading: we’ll talk about why you need an app like Canva for videos and how to find the best option for you.
Demand for video content is rising
For many marketers and in-house teams, Canva has become an indispensable tool to make great images. But users’ appetites just keep evolving, and now, video content is the hot new thing!
Over the last few years, video content has only surged in popularity. Audiences have clearly shown that they find video useful, fun, and informative — and in response, content creators are publishing more of it than ever.
Video is so popular that now, it’s very difficult for marketers to be heard if they don’t produce this type of content. Video is especially popular on Social Media, but really, it’s a great way to share almost any kind of message.
For in-house marketers, there are many great uses for video. It goes way beyond TikTok and Reels: think branding clips on your company’s homepage, tutorials to help customers get the most out of your product, or quarterly corporate videos reporting on profits, goals, and performance.
It’s not just social media users that want video. Your company’s leadership, stakeholders, and even other employees are expecting in-house marketing teams to jump on the video bandwagon in order to compete in the new marketplace.
Soon, it will be impossible for marketers to reach their goals without producing video. That means they need a way to produce beautiful, high-quality videos quickly and painlessly.
The challenges of video creation for in-house teams
Video content is a great way to entertain users and share information. But the drawback is that compared to other types of content, videos are much more challenging to create!
Every company needs to take advantage of video marketing, but few have the time, resources, and budget to hire professional video crews and produce tons of original, high-quality video content.
In-house marketing teams are overwhelmed. They’re facing a new expectation that they’ll churn out videos for many different corporate needs, but many marketers have no prior experience in video production, let alone hours and hours to create videos every week!
That’s why marketers need an app like Canva, but for video — a way to make producing great videos fast, easy, and accessible.
PlayPlay: the tool like Canva for creating videos
Of course, there’s no shortage of video editing software apps out there. Canva does offer basic video editing capability, but unfortunately, it’s not powerful enough to meet most marketers' needs. Many marketers are caught in the middle when it comes to video production — they need professional-looking videos, but they need to create them quickly, without specialized training or skills.
Many editing apps, such as Adobe Creative Cloud, are designed for video professionals — they take serious skill to use well, can be time-consuming, and are way past the level of most in-house marketers just dipping their toes into video. Simpler apps like Canva and its alternatives are good for beginners, but they produce mediocre videos that don’t live up to your brand’s reputation.
If you’re looking for a video editor that hits that sweet spot, PlayPlay could be the ideal solution to empower your in-house marketing team. PlayPlay is accessible to beginners without video editing skills, but can still produce high-quality videos that do a great job of representing your brand.
PlayPlay offers many of the same editing tools and features that make Canva such an amazing tool, like intuitive drag-and-drop interfaces and a huge library of high-quality templates.
Why PlayPlay is ideal for in-house teams
PlayPlay isn’t just a great way to make videos — it was designed with in-house marketers in mind.
We know that corporate marketing videos need to be polished, appealing, and professional — a shaky iPhone clip with some text overlay isn’t going to cut it. PlayPlay’s premium, enterprise features let you produce the high-quality videos you need, with the time and resources you actually have.
With PlayPlay’s custom branding, you can make sure the logos, fonts, and colors in all your video communications are consistently on-brand. We also built Getty Images’ premium library of stock photography right into our platform. This way, if you need to add images to your videos (such as to create title cards or illustrate a tutorial), it’s easy to find professional, high-quality options.
PlayPlay’s library of over 300 customizable templates was designed specifically for common corporate use-cases: you’ll find templates for corporate needs like testimonials, interviews, internal communications, employer branding, and corporate news.
Finally, we know in-house marketing teams are frazzled and crunched for time. If you need help getting the most out of PlayPlay, you don’t have hours to spend figuring it out yourself. You need to get the information you’re looking for, and quickly. That’s why we offer dedicated expert support to all our users.
How to create a video with PlayPlay
Looking to create marketing videos? With PlayPlay is simple and intuitive. You’ll start by choosing a template that best suits your purpose, then edit the video and add your own text and other media.
After you choose your template, PlayPlay’s Editing page is where you’ll make it your own. This page includes:
- A media library where you can load content
- A section to do the actual editing and preview what it will look like
- A button to generate your final video
Once you know what template you’re working with, start by filling your media library with all your amazing content. This could be any files that you want to appear in the final video, like images, video clips, and GIFs. You can upload your own original files, or choose from PlayPlay’s own library of stock images.
Then, drag and drop your content into the Editing Zone. The Editing Zone is divided into media squares that each correspond to one screen, or segment, of your final video. For example, you could start by choosing one clip to open the video, then drag it into the first square and add a title or text.
You’ll be able to preview each screen as you’re working on it by clicking the ‘Update Preview’ button, and add transitions between them. When you’re happy with your work, click on ‘Generate’ to see your final video, then download it, share it, or make a copy!
Empowering in-house teams
Canva is a great tool. But marketers’ needs have evolved, and audience demand for video simply isn’t going anywhere. While Canva will continue to be a top choice for design and image editing, marketers need a way to create video that’s just as easy-to-use as Canva, without sacrificing on quality.
PlayPlay empowers in-house marketing and communications teams to jump into video in a way that’s accessible, simple, and even fun. With PlayPlay’s enterprise-class features and user-friendly interface, your team will be mastering video marketing in no time.
