5 Top Video Marketing Production Agencies in 2025 (And Their Alternatives)

Marketing

12-04-2024

(Updated 12-10-2024)

Clock icon

11 min

5 Top Video Marketing Production Agencies in 2025 (And Their Alternatives)

The Video Advantage: Trends & Strategies for Content Marketers 2024

Whether you’re a seasoned marketer or just starting out, staying ahead of the curve is crucial. This ebook is designed to help you take advantage of the biggest content and video trends this year.

Discover now

Companies spent $120 billion on video marketing in 2024. Why? Because marketing videos yield next-level results. 

They’re short. They’re snappy. They show off your products or services in an engaging, visual way. They let you highlight your brand's unique personality and values, all while getting people pumped about what you have to offer.

Use them right, and you'll see a serious uptick in website traffic, social media engagement, and, what we’re really here for at the end of the day, sales.

There are two ways you can create marketing videos: work with a marketing video production company or create them in-house. 

We’ve listed 5 top marketing video production companies (and their alternatives) to help you get started. 

What Does a Video Marketing Production Company Do?

A video marketing production company helps you create a marketing video from strategy to execution. 

1. Strategy

The first step is understanding your company. Think about your goals, vision, target audience, and overall brand voice. 

A competent video marketing production company will conduct comprehensive market research. They will:

  • Identify your brand’s key demographic segments. Are you targeting Gen Z or boomers? Which geographic locations are you targeting? 
  • Analyze the competitive landscape. What is your competitor’s marketing strategy? What kind of content performs well in your industry? 
  • Figure out the best video formats and platforms for your company. Where does your target audience spend the most time — YouTube or TikTok?

2. Preproduction

Time to create a creative blueprint for your video project and start working on a detailed script for the video. This is also when you can expect a storyboard to outline key elements and scenes in the video.

They will then fine-tune the video production timeline to ensure all parts of the video production process happen smoothly.  

3. Production

The video production company gathers all its resources (from skilled cinematographers, directors, and technical experts to professional-grade equipment and tools) and starts the shooting process.

This process includes finding the right locations to shoot the video, hiring talent that is the right fit for your brand, and managing lighting and sound recording. 

4. Post-production

Now it’s time to polish the video. Their editing team will start transforming raw footage (and lots of B-roll) into a more cohesive video. 

This involves using advanced editing techniques like color grading, sound design, motion graphics, and strategic pacing to create a compelling marketing video.  

5. Marketing and analytics

Once your video looks on point, the company will optimize it for different social media platforms depending on your marketing and distribution strategy.

For example, they may help you create an algorithm strategy for YouTube, which includes SEO-friendly video descriptions and metadata.

Most video production companies also provide comprehensive analytics tracking, measuring key performance indicators like engagement rates, viewer retention, conversion metrics, and ROI.

This ensures your video marketing strategy is constantly being tested and improved.

5 Top Marketing Video Production Companies You Should Know

If you’re looking into hiring a video marketing production company to meet your goals, look no further. We’ve listed 5 top marketing video companies that have worked with some of the biggest brands today.

Let’s take a look. 

1. Sandwich Video

You’ve probably heard of Groupon, eBay, Warby Parker, Slack, and Robinhood, right?

Sandwich Video is the creative genius behind some of their popular, algorithm-optimized marketing videos with millions of views.

Video Marketing Production Agency

Sandwich Video is a renowned video production agency known for creating high-impact, viral-worthy marketing videos for tech startups and major brands. It was founded by Adam Lisagor, a man well-known in the tech industry as “the wizard of startup ads" and "the tech world's go-to video guy.” 

They specialize in everything from product demos to brand storytelling.

ProsCons
They're known for making technical products feel approachable and human.Their premium prices may be a little out of budget for early-stage startups and smaller companies.

2. Shootsta

Shootsta isn’t just your typical video production agency.  

It’s a video tech platform that empowers businesses to create their own high-quality marketing videos using their in-house equipment, video production kits, and training. They also offer full-service video production if you’re looking to outsource video production to experts.

Video Marketing Production Agency

They’ve got multiple offices all over the globe and have created viral marketing videos for global brands like Forbes, Google, Estée Lauder, Deloitte, Samsung, and LinkedIn.

They also have a lot of educational content on their social media to empower small businesses to create their own videos.

ProsCons
It is cheaper than traditional video production companies.Since video quality depends heavily on the client's ability to shoot good footage, it may not be the best company if you’re looking to shoot high-end marketing campaigns without experience. 

3. Spiel Creative

A video production agency based in London, Spiel specializes in creating engaging, story-driven marketing videos for brands of all sizes. They handle everything from conceptualization to post-production.

Video Marketing Production Agency

They’ve worked with a variety of clients including Mars, Tesco, Pfizer, and even the Natural History Museum in London.

ProsCons
Provides end-to-end video production services, so if you’re working with them, you don’t need to go elsewhere for your video needs.Works primarily for the UK market, so it may not be ideal if you're not based there or your target market is not UK-based.

4. Groove Jones

Think of Groove Jones as the tech wizards of the marketing world. While other agencies are making regular videos, these guys are building entire virtual worlds.

Video Marketing Production Agency

Groove Jones is a digital agency that offers award-winning video production services. They're known for creating innovative, immersive marketing videos that leverage the latest technologies.

From custom software and app development integration to advanced motion tracking capabilities, Groove Jones is making waves in this industry.

They’ve worked with several major brands (Amazon, AT&T, Intel, etc.) and have a proven track record with Fortune 500 companies.

ProsCons
Their forte is emerging technologies and innovative marketing solutions, making them ideal for you if you want your videos to make a bang and stand out.Their rates are quite high because of their expertise in cutting-edge video technologies.

5. Sparkhouse

Sparkhouse is a video marketing company in California that's got the whole video production thing figured out. They've been making slick, attention-grabbing videos for businesses for over a decade. They’ve also worked with big names in the tech world like Forbes, HuffPost, and HubSpot. 

They offer the full nine yards: from video strategy and scripting to motion graphics and advanced post-production editing.

Video Marketing Production Agency

Sparkhouse takes a tailored approach with each of its clients, developing unique video marketing plans and experimenting with different video types to create on-point, on-brand visual experiences.

They offer flexible prices as well, starting from $5,000 and going up to over $25,000 for custom solutions.

ProsCons
They do everything, from product videos to animations. If you’re looking for a one-stop shop for your marketing video needs, Sparkhouse is it.Bespoke, custom videos can get quite expensive.

How Much Does a Video Marketing Company Cost?

Now let’s talk about dollars and cents when it comes to working with a video marketing agency. 

Video production companies are expensive, but you get what you pay for, right? 

Let’s break down some typical pricing models of video production agencies — from hourly arrangements to full-blown retainers — so you know what to expect.

Hourly rates

Most traditional video production agencies charge clients an hourly rate. These rates range between $100 to $300 per hour depending on your location, the services required, and the complexity of your video project. 

Project-based

Project-based pricing is also popular with video production agencies. It works especially well if you’re looking for a set number of videos (or even a single video), need help with a specific video marketing campaign, or even need a full-blown video content strategy. 

Project rates range from $3,000 to upwards of even $50,000 depending on the project type.

Retainers

A lot of video production agencies have now started offering subscription-based pricing models and monthly/annual retainers. 

Let’s suppose you need 4 marketing videos for your social media every month. A retainer pricing model may work perfectly for you. 

They start from $2,000 and can go up to $10,000 depending on the services you need.

The overall cost of the video production company will largely depend on factors like:

  • Length and complexity of videos
  • Motion graphics, animation, or live-action production
  • Hosting, distribution, and advertising of videos
  • Strategy, scripting, and consultation services
  • Need for an ongoing monthly/annual retainer for continuous support (or not)

5 Popular Marketing Videos You Can Create for Your Business

Depending on your marketing goals, there are several different types of marketing videos you can create. 

Let’s take a look at some of the most popular ones.

Brand videos

Brand videos are all about showing off your company’s personality and values in an authentic way. 

For example, AirBnB’s quirky, hand-drawn aesthetic in its videos reflects their love for unique, local travel. 

These videos don’t just state facts or throw text on the screen; they weave emotional storytelling around what your company truly cares about and who they are.

This in turn forges an emotional connection with your audience. 

Product demos

Product demonstration videos are all about showing your customers what your products can actually do. The goal behind this video is to get your potential customers excited about buying and using your products. 

Take Apple products as an example.

They unveil their new products in the best way possible by demonstrating how the device can enhance your day-to-day life. For example, the latest iPhone release videos may emphasize how powerful its newest camera is, or for iPhone 16 in particular, the variety of AI-powered tools it has integrated into its system.

Product Demos

Product demos need to be both informational and inspirational. They need to get your customers excited about the prospect of using your products and visually show them how your product can change their lives for the better. 

Testimonials

You want to buy an expensive product. What’s the first thing you do? 

Scour the internet for reviews about it? Ask friends and family if they’ve used it? Scavenge through the company’s entire website looking for user-generated pictures and videos?

This is what a testimonial video does. It convinces your potential customers to buy from you by establishing your authenticity through the eyes and direct experience of your customers.

Take Salesforce’s customer stories, for example.

Their videos feature leaders, entrepreneurs, and even everyday folks explaining how Salesforce has made their professional lives easier and automated their workflows. They give you an insider’s perspective on Salesforce from real people who use the software.

Explainer videos

Explainer videos are similar to product demo videos. While product demo videos showcase the specific features and capabilities of a product in action, an explainer video explains the products at a high level. 

These aren't the kind of videos that are going to put you to sleep with a monotone narrator listing a bunch of dry technical specs. Instead, they’ll use engaging visuals, animations, and a fun voiceover to break down complex ideas for the layman.

The key to explainer videos is finding the sweet spot between informational content and engaging elements. You want people to enjoy watching your video, and not feel like they’re back in a classroom. 

A good example is Slack’s explainer video series. They’re easy to understand, fun to watch, and still highly informational. 

Tutorial videos

Tutorial videos are all about explaining how to use a certain product or service in a step-by-step way. While other informational video types like explainer videos focus on the ‘why’ or ‘how’, tutorial videos solely focus on the ‘how,’ but in a very specific and tactical way.

Unlike product demos that get you excited about the potential of using a product, tutorial videos equip you with the essential knowledge to actually use the product.

Take Tasty’s one-minute food videos as an example. They focus on quickly demonstrating how to prepare simple, appetizing recipes. They do this by using close-up, time-lapsed footage to highlight key techniques and emphasize the satisfying result: a delicious dish made from simple ingredients. 

Their Instagram Reels are a testament to the success of this strategy. And what a great set of thumbnail choices too! 

PlayPlay

How to take marketing video production in-house

It’s not necessary to shell out a lot of big bucks for a video production agency to create killer marketing videos. You can create amazing marketing videos in-house.

Here’s what you need.

The right equipment

This includes a high-quality camera (a DSLR, a good smartphone, or a mirrorless camera are all good options). 

Next, you need to invest in a solid tripod, a microphone (for voiceovers, to conduct interviews, etc.), and a reliable lighting setup (3-point setups are the most ideal, but even a simple ring light can go a long way for upping your video quality). 

Nothing too fancy or complicated, just the essentials to capture clean, professional-looking footage.

The right skills

Either hire a freelancer to work with you to create marketing videos in-house, grab someone from your team who has some editing skills, or take a good video production and editing course to learn the basics.

The right editing software

There are tons of editing options out there these days, like Adobe Premiere Rush or even built-in tools like iMovie, which are ideal for your editing team.

However, if you’d like a super easy-to-use editing tool, PlayPlay is a great option. It is an excellent video editing tool that helps everyone (from beginners to experts) create pro-level videos with ease. 

The key is to start small and simple. Don't feel like you have to churn out Hollywood-level productions right away. Begin with straightforward product demos or brand videos, get some practice under your belt, and build up from there. 

Before you know it, you'll have a whole library of killer marketing videos — all made in-house!

How to create marketing videos with PlayPlay

Here’s how you can create marketing videos within minutes in-house and with a simple video editing tool like PlayPlay. 

There are 3 ways to create marketing videos via PlayPlay:

  • From scratch
  • Using a template
  • Using PlayPlay’s AI video editor

Using a template

Step 1: Open your PlayPlay profile and click on Templates. Choose marketing templates from the list. 

PlayPlay

Step 2: Choose from the plethora of pre-made, professional-quality marketing templates available. 

PlayPlay

Step 3: Get creative. 

Add your text, your branding elements like your logo, a CTA, and even your website. You can add a voiceover you’ve recorded for your video, use our AI voiceover tool, or add music from our library that matches the energy of your marketing video. 

PlayPlay

Basically, go crazy! 

PlayPlay’s simple, drag-and-drop interface makes it super easy to create marketing videos in a few minutes.  

Step 4: All done! Now go watch a preview of your video and once it feels perfect, click ‘Generate HD Video’. 

AI video editing assistant

PlayPlay's AI video editor makes it a breeze to create slick videos — no more staring at a blank screen. Let the AI handle the heavy lifting while you focus on the fun part.

Just type what kind of video you need (like "create a product launch video for our new eco-friendly water bottle"). The AI does all the heavy lifting, picking text, animations, stock videos, and music that work together.

Boom! You've got a compelling video in seconds, not hours or days. No more stressing about where to start or what elements to include.

Follow along with this step-by-step process. 

  • Step 1: Click on PlayPlay’s AI Video Assistant option. 

  • Step 2: Add your prompt. 

PlayPlay

Here’s where you need to be strategic. 

For example, let’s create a marketing video for Warby Parker’s newest product launch - rhinestone-studded sunglasses. PlayPlay’s AI video assistant will ask questions related to your prompt (audience, tone, intention, etc.) and help you create an excellent, trendy script and storyboard for your video.

PlayPlay
PlayPlay

Play around with the storyboard PlayPlay’s AI video assistant provides you with and click ‘NEXT’ once you like what you see.

  • Step 3: Once you’ve edited everything, click Preview and Generate your video in HD.

Super simple, super easy, and you’ve got a marketing video created within minutes. 

Examples of marketing videos created with PlayPlay

Check out these 3 great marketing videos made with PlayPlay. 

1. TotalEnergies

TotalEnergies used PlayPlay to produce an employer branding video highlighting its startup accelerator program. The video is straightforward yet impactful, showcasing the program's benefits and participation details. By incorporating industry-relevant images and footage, it aligns seamlessly with the company's brand identity.

2. BNP Paribas

BNP Paribas used PlayPlay to craft an event recap video capturing the highlights of their special Roland Garros day with clients. The video conveyed the excitement of hosting and sharing memorable moments with their most loyal customers, emphasizing the company's commitment to fostering long-term relationships.

3. VACUUMSCHMELZE 

Vacuumschmelze used PlayPlay to produce a company announcement video introducing key elements of their mission and promoting an upcoming event. The video effectively highlights the company's commitment to reducing carbon emissions by showcasing their latest innovations.

With its use of cutting-edge technology, sleek visuals, and modern text, the video reinforces the brand's forward-thinking image.

In-house or with a video production company: which is best?

This is the million-dollar question. While both approaches have their pros and cons, going in-house has a lot of benefits for most businesses. 

It offers a lot of flexibility and greater control over your video production process. If you’re planning on creating marketing assets on a regular basis, it can be quite cost-effective, too, especially if you bring in an efficient video editing tool like PlayPlay. 

When you work with a video production agency, you’re always at their mercy concerning their timelines and creative vision. But when you handle it all internally, you can ensure every aspect of the video perfectly aligns with your brand and marketing goals.

However, creating videos in-house will not be a total cakewalk. 

It does involve investing in some basic video production and editing equipment, learning video editing tools, and ensuring your video is meeting your marketing goals. 

But PlayPlay makes the whole process so much more accessible, even for marketing teams without a ton of technical expertise.

The platform has an intuitive, drag-and-drop interface that lets you quickly put together sleek, professional-looking videos. No intensive training required. You can customize templates, shoot footage right on your phone and upload it via a QR code, and add motion graphics and music. And it's all streamlined.

Of course, there may still be some cases where working with a specialized video production company makes sense, like if you need highly advanced and custom motion graphics or cinematic-quality footage. 

So ‘should you create videos in-house or hire a marketing video production company?’

Take a hybrid approach.

Create easier, short-form videos in-house and leave the cinematic, high-tier brand advertisements to the experts. 

Ready to start creating high-quality marketing videos?

Start your video creation journey today and see how PlayPlay's amazing user-friendly editing features and AI-powered video editor can help you create killer marketing videos while saving time and resources.

Jaymi Onorato

Jaymi Onorato

Demand Generation Manager, North America

Jaymi is a growth-focused B2B marketing leader driving demand generation for North America at PlayPlay. Jaymi advocates for inclusivity in tech and women in leadership.

LinkedIn profile

The Video Advantage: Trends & Strategies for Content Marketers 2024

Whether you’re a seasoned marketer or just starting out, staying ahead of the curve is crucial. This ebook is designed to help you take advantage of the biggest content and video trends this year.

Discover now

Subscribe to our newsletter!

Stay ahead of the curve with the latest video marketing trends and insights delivered straight to your inbox.

Thank you for subscribing!

🎉