Savvy marketers are impressed with the results that video marketing drives. In fact, 89% of videos marketers say video has delivered a good return on investment (ROI) for them.
Of course, the natural step then is to create increasing video content – dedicating more time, resources, and efforts to video production.
Somehow, creating video content isn’t the only way forward. Repurposing video content is. It gets you more mileage from videos you’ve already created without having to dedicate a ton of resources to the process. However, make sure that your videos are being watched. To learn more, check out the article on how to make a professional video.
Typically, what happens is, you create videos, promote them, and once they’ve served their objective, you file them under the let-it-gather-dust section as you work on new videos.
But why let all those videos gather dust when you can squeeze more value from them? Enter: repurposing video content or creatively reusing existing great content to make new content.
So, in this post, let’s walk you through 7 nifty ways to repurpose your videos into different content types.
1. Convert long webinars into short, bite-sized video teasers for social media
Webinars are often choke-full of value.
However, instead of simply emailing the replay and calling it a day, consider generating more leads for the replay. How? By sharing bite-size videos on social media to encourage your audience to watch the replay.
Now, to create the webinar replay promo videos, pull out the best takeaways from your webinar and share them on social media. Simple, isn’t it?
To make sure the repurposed content gets the attention it deserves, follow these tips:
- Create clips of only the best parts in your webinar. For example, reuse the part where an interviewee gives their best advice or shares their take on industry trends.
- Add captions to the repurposed video to make it accessible. 83% of people watch videos with their sound off. To top that, 5% of the global population (430 million) have a hearing impairment. So captioning is an absolute must.
- Include an action step (CTA) in your short clip to guide viewers to watch the full webinar replay.
2. Incorporate video conference recordings into other videos
Thinking the product tutorial shared in your town hall meeting was incredible? Why not reuse and share it with your customers?
You can always repurpose video recordings by stitching parts of them into other videos. For example:
- Isolate and create a testimonial video from your monthly customer check-in video (but be sure to ask for the customer’s permission first).
- Repurpose advice from weekly stand-up meetings into bite-sized videos for new hires.
- Create short how-to videos from your product meeting session that discussed using new features.
Doing so will help make your content more dynamic, thanks to the other types of video rushes pairing together. It also adds a touch of authenticity to your overall marketing strategy. And, is very simple to do, which is music for marketers’ ears.
As for tips on how to excel at repurposing video content this way:
- Make sure there isn’t much difference in the audio and video quality of the different types of video rushes you put together.
- Always make sure you have permission to feature the person your parent video features.
3. Turn videos into an audio podcast
In 2021, people have spent 15 billion hours listening to podcasts. So if you’ve been exploring podcasting for your business, now’s the time to take action without putting in too much work.
Wondering how? Simply repurpose your video content into podcasts. Then, post them on podcast marketing channels like Apple Podcast and Spotify. This does two things for your content strategy:
- Extends the shelf life of your content.
- Helps explore a new marketing channel.
To start, settle on a core topic for your podcast so you can gather all relevant videos to repurpose. Then, decide on a format. Do you want to create a 15-min long tips-based podcast? Or, do you want to tell stories based on the video content you’re repurposing? Once done, create your podcast’s cover and shop for the necessary tools.
That said, here are some tips to ace this type of video repurposing:
- Make it conversational. A conversation delivery style makes your podcast engaging to listen to.
- Edit well to polish the episode. This will help you remove any parts where you are rambling or repeating yourself.
- Add a CTA at the end of every episode to tell viewers they can watch more on the same topic. Be sure to link to the video you’ve recycled in the show notes.
4. Convert video into blog posts
Next up, you can also repackage video content into blog posts.
This can take a bit of work, but it delivers great dividends for your content marketing strategy. In particular, adding a video to your blog content can help improve readers’ experience and increase their time on your page.
What’s more, by targeting keywords for repurposed posts that you create, you can boost your SEO game.
Here’s how you can do the same:
- Find an interesting keyword to optimize your blog content around. Add the keyword to your title, subheading(s), and throughout the post.
- Embed the video at the beginning of the post, telling readers you have a detailed breakdown of the process in video format too.
- Structure the content in your blog post in the same way as you do in your video. This way, interested consumers can follow along easily.
5. Convert blog posts into social videos
To add to that, recycling blog content into short, video-based social media content helps you improve your reach as well.
Think of it like this: viewers are more likely to consume value-packed videos on social media rather than click the blog post link you share. Why? Because they don’t have to leave the platform – they can learn on the go without even having to click a link.
To top that, algorithms prioritize video content so sharing lots of high quality video content helps you hit the brand awareness jackpot. You can also get more people to consume your blog content by packaging it into a different format.
Here’s more on tactics to use to effectively repurpose blog content into social videos:
- Use the same structure to write your video script as you have in your long form content.
- Keep the video short by sharing key-takeaways from each subheading in your blog piece. This helps your audience retain your message better.
- Customize the videos to align them with your visual brand identity. This helps you create a consistent brand, which is way more memorable than one that’s generic.
6. Repurpose FAQs into a video
Repurposing frequently asked questions into videos is one of the best things that you can do for your brand.
How so, you ask? Well, for one, FAQ-based videos can help your target audience understand your product better as they answer their pain points directly. And, two, marketers, as well as sales reps and customer service agents, can use this type of content to educate customers.
Here are 3 tips on dressing FAQ content into branded videos:
- Structure your videos like a Q&A session so viewers can easily catch the answer to each question.
- Focus on the benefits of your product or service for the customers. It’s best to use storytelling here to walk viewers through how your product’s features can simplify their life.
- Get a sales rep or customer service employee who is well-versed in answering the FAQs to record the Q&A video in an engaging way.
7. Repurpose customer testimonials into video ads
In 2021, digital video ad spending in the US is estimated to reach $55.34 billion. And, it’s expected to grow to $78.5 billion by the end of 2023.
The takeaway? Ads packaged in video format perform incredibly well.
Essentially, video ads appeal to multiple senses at once and deliver lots of information in a short time. They’re also great for mobile ad viewers with videos getting 2 times better click-through rates. They also do 3 times better than interstitial and banner ads.
No wonder, big names like eBay and Amazon suggest that video ads with product descriptions increase the likelihood of a shopper buying the item by up to 35%.
But, if you want it to perform even better, consider repurposing testimonials into video ads. Why? Because testimonial or case study videos add social proof to the picture, which helps gain your target audience’s trust.
Here’s how to do this type of repurposing well:
- Always ask for permission from the customer you feature in your video ad to prevent any legal issues from cropping up in the future.
- Make sure the ad’s target audience and their problem align with the interviewed customer’s persona and pain point. This will help you create a video message that resonates with its audience. Curious to learn more about personalized videos?
- Ensure the size of your video ad is optimized according to the platform it’s going to run on. For example, video ad technical aspects for Twitter are different than those of Facebook ads, Pinterest ads, and LinkedIn ads.
💡 PlayPlay Pro Tip
People love videos, so do you already use video prospecting in your company? This way of reaching out to your contact can be a successful way of introducing your product. Information becomes easier to retain, explanations are more convincing, your brand storytelling more compelling, and your organization more human and engaging as a result. Why not creating a video slideshow or an explainer video of your product showcasing your key features?
Repurpose video content today to create more content
To recap, you don’t always have to be developing content for different channels from scratch. Instead, repurposing existing videos can help you get more value from your content while also promoting it better.
So what are you waiting for? Try these content repurposing ideas we’ve shared with you today. Don’t forget to sign up for PlayPlay to start creating all these video types within minutes.