We all love a celebration. Social media holidays are an ideal way to connect and share with your existing and future audience while showing off your brand’s personality. They give you the opportunity to celebrate a whole range of events, some that are more well-known, like Mother’s Day, or some of the wackier holidays, such as ‘National Wear Your Pajamas to Work Day’ – all helping your brand stay top of mind.

Social media usage also goes up over the holidays - in fact, Facebook reports that it has seen an increase of 26% during the November - early January period, and video is the segment that increases the most.

This is a great reason for your brand to jump on the bandwagon and start making some celebratory holiday content.

Download Your Free 2024 Social Media Holiday Calendar

Are you looking for a complete list of social media holidays in 2024? We’ve done the hard work so you don’t have to!

You can add this calendar to your Google Calendar by clicking on this link and selecting the “Add” button in the pop up as displayed in the image below.

2024 Google Social Media Holiday Calendar

Just like that you have all upcoming social media and public holidays saved!

The Complete List of Social Media Holidays to Celebrate in 2024

Our calendar includes all of the following weird, wacky and wonderful holidays that  you can celebrate for your business. Let’s take a look at each month.

January social media holidays

January 1 - New Year’s Day

January 1 - National Hangover Day

January 2 - Science Fiction Day

January 4 - National Spaghetti Day

January 5 - National Bird Day

January 10 - Peculiar People Day

January 15 - Martin Luther King Jr. Day

January 15 - National Hat Day

January 19 - National Popcorn Day

January 20 - National Cheese Lover’s Day

January 21 - National Hugging Day

January 24 - National Compliment Day

January 25 - Opposite Day

Premier of Dallas - National Hat Day Post

Wilson Tennis - Opposite Day Post

Wilson Tennis - Opposite Day Post

February social media holidays

February 1 - First Day of Black History Month

February 2 - Groundhog Day

February 3 - National Wear Red Day

February 4 - World Cancer Day

February 9 - National Pizza Day

February 10 - Chinese New Year

February 11 - Superbowl Sunday

February 14 - Valentine’s Day

February 17 - Random Act of Kindness Day

February 19 - Presidents’ Day

February 20 - Love Your Pet Day

February 27 - National Retro Day

February 29 - Leap Day

Pandora - Valentines Day Post

@theofficialpandora A gift that brings up all the memories. A gift as unique as their love ❤️ @Paulinetrrs 🤍 #AsUniqueAsYourLove #Pandora #pandorajewelry #valentinesday #valentinesgift #valentines ♬ Palms And Memories - BLVKSHP

Zenni Optical - Love Your Pet Day Post

March social media holidays

March 1 - First Day of Women’s History Month

March 1 - National Employee Appreciation Day

March 1 - World Compliment Day

March 7 - National Be Heard Day

March 8 - International Women’s Day

March 9 - National Picnic Day

March 12 - Plant a Flower Day

March 17 - St Patrick’s Day

March 18 - Global Recycling Day

March 20 - International Day of Happiness

March 23 - National Puppy Day

March 31 - Easter Sunday

March 31 - International Transgender Day of Visibility

April social media holidays

April 1 - Easter Monday

April 1 - April Fool’s Day

April 4 - Tell a Lie Day

April 7 - National Beer Day

April 7 - Walk to Work Day

April 10 - Siblings Day

April 11 - National Pet Day

April 15 - Tax Day

April 19 - National Wear Your Pajamas to Work Day

April 22 - Earth Day

April 28 - National Superhero Day

April 28 - Pay It Forward Day

Innocent - April Fool's Day Post

Innocent - April Fool's Day Post

The Beaufort Bonnet Company - National Wear Your Pajamas to Work Day Post

The Beaufort Bonnet Company - National Wear Your Pajamas to Work Day Post

May social media holidays

May 1 - First Day of Asian Pacific American Heritage Month

May 1 - May Day

May 2 - National Fitness Day

May 4 - Star Wars Day

May 5 - Cinco de Mayo

May 6 - National Nurses Day

May 6 - International No Diet Day

May 10 - National Small Business Day

May 12 - Mother’s Day

May 15 - International Day of Families

May 17 - World Baking Day

May 19 - Pizza Party Day

May 20 - National Be a Millionaire Day

May 20 - National Bike to Work Day

May 27 - Memorial Day

May 30 - National Creativity Day

Evolve - The Cinco de Mayo Post

Star Wars Day Post

@aprilchutravels Happy Star Wars Day! #starwars #starwarsday #maythe4th #maythe4thbewithyou #disneyland #galaxysedge #galaxysedgestarwars #galaxysedgedisneyland #savisworkshop #buildinglightsaber #lightsaber #savisworkshopsaber #thingstodoindisney #disneylandcalifornia ♬ Star Wars (Main Title) - The Hollywood Symphony Orchetsra

June social media holidays

June 1 - First Day of LGBTQ+ Pride Month

June 1 - National Say Something Nice Day

June 2 - Leave the Office Early Day

June 4 - National Cheese Day

June 7 - National Donut Day

June 8 - Best Friends Day

June 12 - International Children’s Day

June 14 - Flag Day

June 16 - Father’s Day

June 17 - National Flip Flop Day

June 18 - International Sushi Day

June 19 - Juneteenth

June 21 - National Selfie Day

June 24 - Take Your Dog to Work Day

June 27 - National Sunglasses Day

June 30 - Social Media Day

BarkBox - Father's Day Post

Syfy - National Selfie Day Post

July social media holidays

July 1 - First Day of Plastic Free Month

July 1 - International Joke Day

July 2 - World UFO day

July 4 - Independence Day

July 5 - National Workaholics Day

July 6 - International Kissing Day

July 7 - World Chocolate Day

July 7 - Global Forgiveness Day

July 12 - Pecan Pie Day

July 15 - Give Something Away Day

July 17 - World Emoji Day

July 21 - National Hot Dog Day

July 24 - Tell an Old Joke Day

July 24 - International Self Care Day

July 25 - National Wine and Cheese Day

July 30 - International Day of Friendship

Tullibardine Whisky - World Chocolate Day Post

Tullibardine Whisky - World Chocolate Day Post

Disneyland Paris - Emoji Day Post

August social media holidays

August 1 - World Wide Web Day

August 1 - Friendship Day

August 4- International Beer Day

August 5 - International Hangover Day

August 8 - International Cat Day

August 9 - World Book Lovers Day

August 10 - National Lazy Day

August 15 - National Relaxation Day

August 16 - National Tell a Joke Day

National 17 - National Nonprofit Day

August 18 - Bad Poetry Day

August 19 - World Photo Day

August 26 - National Dog Day

August 26 - Women’s Equality Day

August 31 - National Eat Outside Day

Fandom - International Cat Day Post

Fandom - International Cat Day Post

Today Show - National Lazy Day Post


It's National Lazy Day! The anchors celebrated with La-Z-Boy recliners on the Plaza. How will you celebrate? Sponsored by La-Z Boy.

♬ The Lazy Song - Galuh

September social media holidays

September 1 - World Letter Writing Day

September 1 - National Lazy Mom’s Day

September 2 - Labor Day

September 4 - International Bacon Day

September 5 - Be Late for Something Day

September 6 - Read a Book Day

September 10 - National Grandparents Day

September 15 - First Day of Hispanic Heritage Month

September 15 - Online Learning Day

September 16 - Working Parents Day

September 21 - International Peace Day

September 23 - First Day of Fall

September 27 - National Women’s Health and Fitness Day

September 29 - National Coffee Day

September 30 - International Podcast Day

Red Wing Shoes - Labor Day

Stylist - National Coffee Day Post

October social media holidays

October 1 - International Coffee Day

October 1 - World Vegetarian Day

October 2 - Name Your Car Day

October 3 - Mean Girls Day

October 4 - National Taco Day

October 6 - World Smile Day

October 10 - Mental Health Day

October 13 - National Train Your Brain Day

October 14 - Columbus Day

October 14 - Indigenous Peoples’ Day

October 14 - National Dessert Day

October 16 - National Boss’s Day

October 19 - Get to Know Your Customers Day

October 29 - National Frankenstein Day

October 30 - National Candy Corn Day

October 30 - National Checklist Day

October 31 - Halloween

Albertsons - National Taco Day

November social media holidays

November 1 - First Day of American Indian Heritage Month

November 1 - National Author’s Day

November 1 - World Vegan Day

November 3 - Sandwich Day

November 5 - Election Day (General Election)

November 9 - Social Media Kindness Day

November 10 - Forget-Me-Not Day

November 11 - Veterans Day

November 13 - World Kindness Day

November 14 - World Diabetes Day

November 15 - America Recycles Day

November 16 - National Fast-Food Day

November 16 - World Philosophy Day

November 19 - National Entrepreneurs Day

November 28 - Thanksgiving

November 29 - Black Friday

November 29 - Native American Heritage Day

Random House Kids - Random Acts of Kindness Day Post

December social media holidays

December 1 - Rosa Parks Day

December 2 - Cyber Monday

December 3 - Giving Tuesday

December 4 - National Cookie Day

December 4-  National Santa’s List Day

December 5 - International Volunteer Day

December 13 - National Cocoa Day

December 15 - Bill of Rights Day

December 16 - Ugly Sweater Day

December 17 - National Maple Syrup Day

December 18 - Free Shipping Day

December 21 - Bah Humbug Day

December 21 - Winter Solstice (the shortest day of the year)

December 24 - Christmas Eve

December 25 - Christmas Day

December 31 - New Year’s Eve

The Mustard Seed - Giving Tuesday Post

Big Bazaar - Christmas Post

6 examples of trendy social media holiday posts

Calendow - International Women’s Day

We love this example from Calendow, highlighting the struggles and challenges that women face every day across the world. The use of real-life footage brings the message home even more, whilst also highlighting how far women have come so far.

Fatburger - St Patrick’s Day

Fatburger got it right with this eye-catching and jolly advertisement, leaving their audience in no doubt of where they could enjoy tasty burgers on St Patrick’s Day.

Fatburger - St Patrick’s Day

SYFY - National Selfie Day

This amazing collaboration between SYFY and Chuckyisreal gives viewers a creepy but hilarious twist on National Selfie Day. We love this method of brand storytelling, using characters that people know and recognise, but in a completely different way to what they’re used to.

Starbucks - Halloween

Starbucks are the masters when it comes to making things go viral, and Halloween is no exception. With their special edition ‘Witch’s Brew Frappuccino’, they encourage their customers to share photos of their purchases under their specially created hashtag. Genius!

Starbucks - Halloween Post

LSKD - Black Friday

We love this advertisement as it shows off the people that make LSKD’s business - their employees! This is a great example of how employer branding videos can be used to capture the attention of the viewer as they’re scrolling, with simple messaging to hammer the message home.

Porsche - Christmas

Christmas is one of the busiest holidays there is when it comes to social posts, with brands across the world fighting to get their message across with holiday videos and other campaigns. And Porsche does it so elegantly in this Christmas ad - full of festive vibes without a Santa in sight.

Porsche - Christmas Post

5 reasons why social media holiday videos are the best format to engage

Are you thinking of creating some engaging social media holiday content for your audience? Video is a great way to connect with them, with an estimated 3.37 billion internet users consuming video content in 2022 alone. Not convinced? Here are a few reasons why video is the best format for holiday content.

1. The power of storytelling

Video allows for emotional brand storytelling. By crafting compelling stories, you can evoke emotions, create connections and convey messages in a more impactful way. A well-told story can resonate deeply with your audience and leave a lasting impression - in fact, 71% of customers recommend a brand based on their emotional connection to it.

2. Simplifying complex ideas

Video can simplify complex ideas, making them easier to understand and digest. Through visual aids, animations and demonstrations, you can break down intricate concepts and communicate them clearly to your audience.

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3. On-the-go consumption

With the rise of mobile devices, more and more people are consuming content on the go. Video is a mobile-friendly format that fits seamlessly into users' busy lives, making it a convenient way for them to engage with your content anytime, anywhere. Video is ‘zero-click’ content that has the ability to engage with audiences quickly and easily. The use of subtitles in videos ensures that even viewers watching on mute can understand the narrative and grasp the concept.

4. Show off your personality

Video provides a platform to showcase your brand's personality, culture, and authenticity. Through facial expressions, tone of voice and body language, you can create a more personal connection with viewers, humanizing your brand and building even more of a connection with your audience.

5. Increase your engagement

Video content often generates higher engagement metrics, including likes, comments, shares and click-through rates, indicating that viewers are actively interacting and responding to your content. Research has found that users are a whopping 52% more likely to share video content than any other type of content, making it all the more worthwhile to create this kind of content for your audience.

5 tips for creating engaging social media holiday content

If you’re going to create holiday content for your audience, you need to make it engaging. Here are our top 5 tips for getting it right, inspired by social media video agencies.

1. Tap into emotions and traditions

Holidays are a time full of emotions and traditions, so it’s a good idea to create emotional brand storytelling content that resonates with the feelings associated with the holiday, whether it's joy, gratitude, nostalgia or excitement. Incorporate familiar holiday symbols, colors, and imagery to trigger emotional connections.

2. Be authentic and relatable

Authenticity is key to building a strong connection with your audience. One way to tap into this is to share genuine stories, personal experiences, or behind-the-scenes glimpses of your employees showcasing how your brand celebrates the holiday. This works to humanize your brand, making it more relatable to your followers and encouraging them to trust in your message.

3. Create interactive content

Interactive content is great for encouraging engagement and participation with your audience. Run holiday-themed polls, quizzes, contests, or challenges that involve your audience on your social platforms, encouraging them to share their own holiday experiences, stories, or photos using a specific hashtag.

4. Utilize visual creativity

Visual appeal is crucial on social media to get people to notice your content amongst everyone else’s. Create eye-catching graphics, videos, animations, or GIFs that incorporate holiday elements. Infuse your brand's unique style into the visuals, while still embracing the holiday theme. Use captions or overlays to add context and call-to-actions.

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5. Offer value and entertainment

Provide value to your audience by offering tips, ideas, recipes, DIY projects, or holiday-related content that aligns with your brand. Consider creating holiday gift guides, tutorials, or how-to videos. Entertaining content like funny skits, holiday challenges, or heartwarming stories can also engage your audience.

Generate revenue with studio-quality social media holiday videos made in minutes

Is the idea of holiday video creation giving you a headache? PlayPlay has just the tools you need to create studio-quality videos, with absolutely no editing skills required (we promise). Our range of fully-customizable templates and full-suite of drag and drop editing features will turn you into a professional video creator in a couple of clicks. Want to find out more? Try PlayPlay's social media video maker free for 7-days, or book a demo.