We all love a celebration. Social media holidays are an ideal way to connect and share with your existing and future audience while showing off your brand’s personality. They give you the opportunity to celebrate a whole range of events, some that are more well-known, like Mother’s Day, or some of the wackier holidays, such as ‘National Wear Your Pajamas to Work Day’ – all helping your brand stay top of mind.
Social media usage also goes up over the holidays - in fact, Facebook reports that it has seen an increase of 26% during the November - early January period, and video is the segment that increases the most.
This is a great reason for your brand to jump on the bandwagon and start making some celebratory holiday content.
Download Your Free 2024 Social Media Holiday Calendar
Are you looking for a complete list of social media holidays in 2024? We’ve done the hard work so you don’t have to!
You can add this calendar to your Google Calendar by clicking on this link and selecting the “Add” button in the pop up as displayed in the image below.
Just like that you have all upcoming social media and public holidays saved!
The Complete List of Social Media Holidays to Celebrate in 2024
Our calendar includes all of the following weird, wacky and wonderful holidays that you can celebrate for your business. Let’s take a look at each month.
January social media holidays
January 1 - New Year’s Day
January 1 - National Hangover Day
January 2 - Science Fiction Day
January 4 - National Spaghetti Day
January 5 - National Bird Day
January 10 - Peculiar People Day
January 15 - Martin Luther King Jr. Day
January 15 - National Hat Day
January 19 - National Popcorn Day
January 20 - National Cheese Lover’s Day
January 21 - National Hugging Day
January 24 - National Compliment Day
January 25 - Opposite Day
Premier of Dallas - National Hat Day Post
Wilson Tennis - Opposite Day Post
February social media holidays
February 1 - First Day of Black History Month
February 2 - Groundhog Day
February 3 - National Wear Red Day
February 4 - World Cancer Day
February 9 - National Pizza Day
February 10 - Chinese New Year
February 11 - Superbowl Sunday
February 14 - Valentine’s Day
February 17 - Random Act of Kindness Day
February 19 - Presidents’ Day
February 20 - Love Your Pet Day
February 27 - National Retro Day
February 29 - Leap Day
Pandora - Valentines Day Post
@theofficialpandora A gift that brings up all the memories. A gift as unique as their love ❤️ @Paulinetrrs 🤍 #AsUniqueAsYourLove #Pandora #pandorajewelry #valentinesday #valentinesgift #valentines ♬ Palms And Memories - BLVKSHP
Zenni Optical - Love Your Pet Day Post
March social media holidays
March 1 - First Day of Women’s History Month
March 1 - National Employee Appreciation Day
March 1 - World Compliment Day
March 7 - National Be Heard Day
March 8 - International Women’s Day
March 9 - National Picnic Day
March 12 - Plant a Flower Day
March 17 - St Patrick’s Day
March 18 - Global Recycling Day
March 20 - International Day of Happiness
March 23 - National Puppy Day
March 31 - Easter Sunday
March 31 - International Transgender Day of Visibility
April social media holidays
April 1 - Easter Monday
April 1 - April Fool’s Day
April 4 - Tell a Lie Day
April 7 - National Beer Day
April 7 - Walk to Work Day
April 10 - Siblings Day
April 11 - National Pet Day
April 15 - Tax Day
April 19 - National Wear Your Pajamas to Work Day
April 22 - Earth Day
April 28 - National Superhero Day
April 28 - Pay It Forward Day
Innocent - April Fool's Day Post
The Beaufort Bonnet Company - National Wear Your Pajamas to Work Day Post
May social media holidays
May 1 - First Day of Asian Pacific American Heritage Month
May 1 - May Day
May 2 - National Fitness Day
May 4 - Star Wars Day
May 5 - Cinco de Mayo
May 6 - National Nurses Day
May 6 - International No Diet Day
May 10 - National Small Business Day
May 12 - Mother’s Day
May 15 - International Day of Families
May 17 - World Baking Day
May 19 - Pizza Party Day
May 20 - National Be a Millionaire Day
May 20 - National Bike to Work Day
May 27 - Memorial Day
May 30 - National Creativity Day
Evolve - The Cinco de Mayo Post
Star Wars Day Post
@aprilchutravels Happy Star Wars Day! #starwars #starwarsday #maythe4th #maythe4thbewithyou #disneyland #galaxysedge #galaxysedgestarwars #galaxysedgedisneyland #savisworkshop #buildinglightsaber #lightsaber #savisworkshopsaber #thingstodoindisney #disneylandcalifornia ♬ Star Wars (Main Title) - The Hollywood Symphony Orchetsra
June social media holidays
June 1 - First Day of LGBTQ+ Pride Month
June 1 - National Say Something Nice Day
June 2 - Leave the Office Early Day
June 4 - National Cheese Day
June 7 - National Donut Day
June 8 - Best Friends Day
June 12 - International Children’s Day
June 14 - Flag Day
June 16 - Father’s Day
June 17 - National Flip Flop Day
June 18 - International Sushi Day
June 19 - Juneteenth
June 21 - National Selfie Day
June 24 - Take Your Dog to Work Day
June 27 - National Sunglasses Day
June 30 - Social Media Day
BarkBox - Father's Day Post
Syfy - National Selfie Day Post
July social media holidays
July 1 - First Day of Plastic Free Month
July 1 - International Joke Day
July 2 - World UFO day
July 4 - Independence Day
July 5 - National Workaholics Day
July 6 - International Kissing Day
July 7 - World Chocolate Day
July 7 - Global Forgiveness Day
July 12 - Pecan Pie Day
July 15 - Give Something Away Day
July 17 - World Emoji Day
July 21 - National Hot Dog Day
July 24 - Tell an Old Joke Day
July 24 - International Self Care Day
July 25 - National Wine and Cheese Day
July 30 - International Day of Friendship
Tullibardine Whisky - World Chocolate Day Post
Disneyland Paris - Emoji Day Post
August social media holidays
August 1 - World Wide Web Day
August 1 - Friendship Day
August 4- International Beer Day
August 5 - International Hangover Day
August 8 - International Cat Day
August 9 - World Book Lovers Day
August 10 - National Lazy Day
August 15 - National Relaxation Day
August 16 - National Tell a Joke Day
National 17 - National Nonprofit Day
August 18 - Bad Poetry Day
August 19 - World Photo Day
August 26 - National Dog Day
August 26 - Women’s Equality Day
August 31 - National Eat Outside Day
Fandom - International Cat Day Post
Today Show - National Lazy Day Post
@todayshow It's National Lazy Day! The anchors celebrated with La-Z-Boy recliners on the Plaza. How will you celebrate? Sponsored by La-Z Boy.
♬ The Lazy Song - Galuh
September social media holidays
September 1 - World Letter Writing Day
September 1 - National Lazy Mom’s Day
September 2 - Labor Day
September 4 - International Bacon Day
September 5 - Be Late for Something Day
September 6 - Read a Book Day
September 10 - National Grandparents Day
September 15 - First Day of Hispanic Heritage Month
September 15 - Online Learning Day
September 16 - Working Parents Day
September 21 - International Peace Day
September 23 - First Day of Fall
September 27 - National Women’s Health and Fitness Day
September 29 - National Coffee Day
September 30 - International Podcast Day
Red Wing Shoes - Labor Day
Stylist - National Coffee Day Post
October social media holidays
October 1 - International Coffee Day
October 1 - World Vegetarian Day
October 2 - Name Your Car Day
October 3 - Mean Girls Day
October 4 - National Taco Day
October 6 - World Smile Day
October 10 - Mental Health Day
October 13 - National Train Your Brain Day
October 14 - Columbus Day
October 14 - Indigenous Peoples’ Day
October 14 - National Dessert Day
October 16 - National Boss’s Day
October 19 - Get to Know Your Customers Day
October 29 - National Frankenstein Day
October 30 - National Candy Corn Day
October 30 - National Checklist Day
October 31 - Halloween
Albertsons - National Taco Day
November social media holidays
November 1 - First Day of American Indian Heritage Month
November 1 - National Author’s Day
November 1 - World Vegan Day
November 3 - Sandwich Day
November 5 - Election Day (General Election)
November 9 - Social Media Kindness Day
November 10 - Forget-Me-Not Day
November 11 - Veterans Day
November 13 - World Kindness Day
November 14 - World Diabetes Day
November 15 - America Recycles Day
November 16 - National Fast-Food Day
November 16 - World Philosophy Day
November 19 - National Entrepreneurs Day
November 28 - Thanksgiving
November 29 - Black Friday
November 29 - Native American Heritage Day
Random House Kids - Random Acts of Kindness Day Post
December social media holidays
December 1 - Rosa Parks Day
December 2 - Cyber Monday
December 3 - Giving Tuesday
December 4 - National Cookie Day
December 4- National Santa’s List Day
December 5 - International Volunteer Day
December 13 - National Cocoa Day
December 15 - Bill of Rights Day
December 16 - Ugly Sweater Day
December 17 - National Maple Syrup Day
December 18 - Free Shipping Day
December 21 - Bah Humbug Day
December 21 - Winter Solstice (the shortest day of the year)
December 24 - Christmas Eve
December 25 - Christmas Day
December 31 - New Year’s Eve
The Mustard Seed - Giving Tuesday Post
Big Bazaar - Christmas Post
Nothing makes you happier than seeing those little eyes widen with joy. Share your love and gifts this season. #BanoKisikaSanta, buy a gift now: https://t.co/qANV5nLwti pic.twitter.com/tsZK3SUgwV
— Big Bazaar (@BigBazaar) December 23, 2017
6 examples of trendy social media holiday posts
Calendow - International Women’s Day
We love this example from Calendow, highlighting the struggles and challenges that women face every day across the world. The use of real-life footage brings the message home even more, whilst also highlighting how far women have come so far.
Fatburger - St Patrick’s Day
Fatburger got it right with this eye-catching and jolly advertisement, leaving their audience in no doubt of where they could enjoy tasty burgers on St Patrick’s Day.
SYFY - National Selfie Day
This amazing collaboration between SYFY and Chuckyisreal gives viewers a creepy but hilarious twist on National Selfie Day. We love this method of brand storytelling, using characters that people know and recognise, but in a completely different way to what they’re used to.
Starbucks - Halloween
Starbucks are the masters when it comes to making things go viral, and Halloween is no exception. With their special edition ‘Witch’s Brew Frappuccino’, they encourage their customers to share photos of their purchases under their specially created hashtag. Genius!
LSKD - Black Friday
We love this advertisement as it shows off the people that make LSKD’s business - their employees! This is a great example of how employer branding videos can be used to capture the attention of the viewer as they’re scrolling, with simple messaging to hammer the message home.
Porsche - Christmas
Christmas is one of the busiest holidays there is when it comes to social posts, with brands across the world fighting to get their message across with holiday videos and other campaigns. And Porsche does it so elegantly in this Christmas ad - full of festive vibes without a Santa in sight.
5 reasons why social media holiday videos are the best format to engage
Are you thinking of creating some engaging social media holiday content for your audience? Video is a great way to connect with them, with an estimated 3.37 billion internet users consuming video content in 2022 alone. Not convinced? Here are a few reasons why video is the best format for holiday content.
1. The power of storytelling
Video allows for emotional brand storytelling. By crafting compelling stories, you can evoke emotions, create connections and convey messages in a more impactful way. A well-told story can resonate deeply with your audience and leave a lasting impression - in fact, 71% of customers recommend a brand based on their emotional connection to it.
2. Simplifying complex ideas
Video can simplify complex ideas, making them easier to understand and digest. Through visual aids, animations and demonstrations, you can break down intricate concepts and communicate them clearly to your audience.
3. On-the-go consumption
With the rise of mobile devices, more and more people are consuming content on the go. Video is a mobile-friendly format that fits seamlessly into users' busy lives, making it a convenient way for them to engage with your content anytime, anywhere. Video is ‘zero-click’ content that has the ability to engage with audiences quickly and easily. The use of subtitles in videos ensures that even viewers watching on mute can understand the narrative and grasp the concept.
4. Show off your personality
Video provides a platform to showcase your brand's personality, culture, and authenticity. Through facial expressions, tone of voice and body language, you can create a more personal connection with viewers, humanizing your brand and building even more of a connection with your audience.
5. Increase your engagement
Video content often generates higher engagement metrics, including likes, comments, shares and click-through rates, indicating that viewers are actively interacting and responding to your content. Research has found that users are a whopping 52% more likely to share video content than any other type of content, making it all the more worthwhile to create this kind of content for your audience.
5 tips for creating engaging social media holiday content
If you’re going to create holiday content for your audience, you need to make it engaging. Here are our top 5 tips for getting it right, inspired by social media video agencies.
1. Tap into emotions and traditions
Holidays are a time full of emotions and traditions, so it’s a good idea to create emotional brand storytelling content that resonates with the feelings associated with the holiday, whether it's joy, gratitude, nostalgia or excitement. Incorporate familiar holiday symbols, colors, and imagery to trigger emotional connections.
2. Be authentic and relatable
Authenticity is key to building a strong connection with your audience. One way to tap into this is to share genuine stories, personal experiences, or behind-the-scenes glimpses of your employees showcasing how your brand celebrates the holiday. This works to humanize your brand, making it more relatable to your followers and encouraging them to trust in your message.
3. Create interactive content
Interactive content is great for encouraging engagement and participation with your audience. Run holiday-themed polls, quizzes, contests, or challenges that involve your audience on your social platforms, encouraging them to share their own holiday experiences, stories, or photos using a specific hashtag.
4. Utilize visual creativity
Visual appeal is crucial on social media to get people to notice your content amongst everyone else’s. Create eye-catching graphics, videos, animations, or GIFs that incorporate holiday elements. Infuse your brand's unique style into the visuals, while still embracing the holiday theme. Use captions or overlays to add context and call-to-actions.
5. Offer value and entertainment
Provide value to your audience by offering tips, ideas, recipes, DIY projects, or holiday-related content that aligns with your brand. Consider creating holiday gift guides, tutorials, or how-to videos. Entertaining content like funny skits, holiday challenges, or heartwarming stories can also engage your audience.
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