The Top 9 Training Video Agencies and Alternatives
Corporate communications
12-09-2024
(Updated 12-09-2024)
9 min
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Training videos play a big role in businesses, from onboarding new team members in companies to helping clients learn about companies’ new products and features. But let’s be honest — they take a lot of time to create, and your team needs to keep them updated regularly to stay aligned with any type of company development, such as new product or service feature launches.
That’s why many companies’ teams bring in agencies to handle video media production. But if an agency isn’t on the cards, or a company team wants more creative control, doing it in-house is a great option. You can make high-quality corporate training and e-learning videos that fit your companies perfectly with the right approach.
In this article, we will highlight top video agencies you can collaborate with for corporate training and e-learning videos. We will also show you how to create training videos with PlayPlay when your team has a tight budget or your team needs more control over your creative process and delivery.
What does a training video production company do?
A training video production company creates content to educate, train, or provide instructions to a specific audience. It typically provides the following services to ease your process:
1. Needs analysis and consultation
In the initial phase, the company consults with the client to clearly understand their objectives in order to provide the best services. This usually will involve identifying the specific training goals, target audience, and core topics that must be covered. A service needs analysis, including surveys, interviews, or assessments, is sometimes conducted to identify knowledge gaps or challenges. The goal will be to ensure that the video will be effective in addressing the training requirements for your team.
2. Scriptwriting and storyboarding
After gathering information, the video company will create an effective script: a detailed written plan for the video's dialogue, narration, and visual content. The script helps set the tone and structure of the training video to make it more effective at engaging your audience.
It will also create a content storyboard that outlines the video, scene by scene to ensure that the video matches with the clients’ services needs. Each part of the video is sketched to illustrate the key moments, transitions, and visual elements that will appear, giving a clear idea of what the final product of their services will look like for the team.
3. Pre-production planning
This phase will involve preparing for the actual video shoot. The company will organize all logistics for their services: choosing filming locations, scheduling dates, arranging for any necessary equipment, and securing any actors, presenters, or subject matter experts for specific products or services. They will also tend to plan for the visuals that will be included, such as infographics or animations, which serve as great explainer tools for any product or service.
4. Post-production and editing
Once the footage is captured, it goes through post-production media services. This phase will include editing the video to combine the best shots, adding the best transitions, and maintaining an effective flow clip by clip to ensure the video is a great explainer! Graphics, animations, and text overlays may be incorporated to clarify key points in the best way. Voiceovers, background music, and sound effects can be added so your team is effective in enhancing the message. This phase will also include thorough quality checks to ensure the video is best at meeting clients’ services expectations.
9 Training video production companies you should know
We’ve compiled a list of the top nine education and corporate training explainer video agencies your team should check out to ensure a smooth process in creating the best training explainer videos. Not only does creating the best training explainer videos help with employee commitment to the company, but they also are a great marketing tool for your business.
1. Signature Video Group
Specialization: Narrative-style video content
Pricing: From $10,000 per project
Founded in 2009, Signature Video Group is a full-service video marketing agency based in Toronto, Canada. Its impressive client list includes top organizations like Amazon, Deloitte, and Autodesk.
SVG produces all types of marketing videos including corporate video content, including training videos for new team members, and educational videos for internal and external stakeholders. Clients appreciate that the agency has a smooth process, is creative, and delivers work on time.
2. Blue Carrot
Pricing: From $1,500 per minute
Specialization: E-learning animation
Blue Carrot specializes in 2D and 3D animation video services to support online learning and training courses for team members in corporate organizations. These animation videos are best for onboarding new team members, one-off training, and employee skill acquisition/improvement services.
What stands out for clients is Blue Carrot’s production process. The company continuously delivers high-quality, creative, and hyper-personalized customer support so that any company employee feels reassured during the services.
3. NextThought
Specialization: Custom training and e-learning content
Pricing: Custom
For more than a decade, NextThought has been a great help for businesses and their employees to produce the best high-quality video content for corporate training. Its portfolio can help businesses with different types of training explainer video content such as onboarding videos and safety courses.
It has built a positive reputation for its professionalism, expert knowledge, and high-quality process and output.
4. Magneto Films
Specialization: Documentary-style videos
Pricing: From ÂŁ2,500 per project
Magneto Films is a London-based training video media production company that primarily works with small businesses and charities in the UK. It can help businesses with its expertise in all types of training videos, including recruitment training content, employee training videos, and professional development courses.
The agency has been a great help in producing engaging educational video content for brands like The NHS, Cambridge University Press, and the Metropolitan Police. What stands out for clients is its high-quality delivery, creative suggestions for improved output, and best in-depth knowledge of the production process.
5. Motion The Agency
Specialization: Animated video training courses
Pricing: From ÂŁ950 per project
Need your employee training video produced quickly? Motion The Agency might be the best video media production company for the job.
Founded in 2020, the agency has earned a reputation for its fast turnaround time — making it the ideal choice for businesses that execute projects quickly.
However, it doesn’t sacrifice quality for speed. Each video output combines creativity and precise process execution that aligns with your business goals. Here’s what one client said about their experience with the agency.
"Motion The Agency delivered 12 high-quality and engaging animated videos within a very tight deadline, exceeding our expectations and meeting our requirements. Their communication was impressive, and they were very responsive to our needs. Moreover, they were organized, professional, quick, and open to feedback."
6. Venture
Specialization: Full-service video media production
Pricing: Custom
Venture is an award-winning media production company based in New York.
For over 18 years, the agency has helped SaaS companies produce high-quality video content to support employee and client training. Its expertise with SaaS companies cuts across multiple sectors, including fintech, B2B, and e-commerce.
What stands out for clients is the agency’s ability to translate companies’ technical concepts into engaging scripts within strict deadlines. So far, Venture has produced content for companies such as Bill.com, Microsoft, Google, and other big names.
7. Chocolate Films
Pricing: From ÂŁ2,000
Specialization: Directly commissioned content
Chocolate Films is a London-based video agency specializing in event videography, professional live streaming, and training video media production. It has worked with numerous clients in various industries, including the National Portrait Gallery, Netflix, and the University of Glasgow.
Clients enjoy working with the agency because of its ability to interpret vague briefs with in-depth storytelling.
8. Studio B Films
Specialization: Storytelling videos
Pricing: From $10,000 per project
For more than three decades, Studio B Films has helped organizations produce some of the best narrative-style employee training content that is easy to understand and drives action.
It has collaborated with top names like Salesforce, Grammarly, and Facebook. The agency studio’s creative approach and on-time delivery stand out for clients by meeting their best interests and providing the best help.
9. Bold Content
Specialization: Full-service creative video media production
Pricing: Custom
Bold Content is a London-based creative content studio. It describes itself as “a creative video agency with bold ideas.” And its clients agree that the company is best at generating new, unique ideas for any type of training explainer.
“I work with Bold on a lot of projects, from basic corp videos to much more involved and creative projects, and they always deliver. Great to work with, and our most recent project, which required a high degree of creativity and a rapid turnaround, couldn’t have gone better.”
Smaller agencies typically charge $100-$200 for training and educational explainer videos. Mid-size and larger video media production companies are likely to charge per project, with fees starting at $1,000 per minute. Some studio agencies charge companies by-the-hour, or subscription and retainer fees for ongoing video media production.
That said, the exact amount you pay depends on:
How complex your video is: For example, a video that requires live filming will likely cost more than one solely using royalty-free images and illustrations.
The scope of the work: Expect to pay more if you want the agency to write a script, film, and edit your corporate training video. On the other hand, fees might go down if they only handle one part of the process, such as editing or filming.
Your turnaround time: If you want your training explainer video as fast as you’d expect a pizza, you will definitely need to pay more. Most agencies charge a rush fee for quick-turnaround projects to cover the extra workforce or time required to deliver.
How to create corporate training videos in-house
You might consider creating in-house training videos if your team has a small budget or your team wants more control over the creative process and timelines. There are three main ways your team can go about the creating process:
Hire an in-house videographer (or video media production team)
Make your team do it themselves
Use professional video creation software like PlayPlay.
Each option has pros and cons for any team, which we will consider below.
Pros
Cons
Hire a full-time videographer
Reduces cost if you require a high volume of commercial videos frequently
Increases your business’s overhead costs significantly
Do it yourself
Very cheap; perfect for organizations with little or no video media production budgets
Can be time-consuming and not suitable for complex videos that require more skill
Use video creation software
Affordable, quick, and easy to use
You may have to record your live video first, though stock assets and illustrations may be available instead
How to create corporate training videos with PlayPlay
PlayPlay is the easiest way for any team to quickly create high-quality corporate training videos without breaking companies’ banks. Let’s show you how to use our AI assistant for video creation and editing.
Step 2: Click the video assistant button at the top of your dashboard
Step 3: Select “prompt” and enter the instructions for the film you want to make. Here’s an example prompt: We are a travel agency. I would like to publish a video on Instagram. Showcase the top 10 beach destinations in the world.
Step 4: Add context to your prompt by including your preferred tone, industry, and target audience.
Step 5: Click “Create Script” to view the video’s storyboard, screens, and content that the AI assistant proposed.
Step 6: Customize the AI video draft by adding or swapping images and brand elements and adjusting the screens.
Step 7: Click “Next” to generate a film preview. If you’re happy with the output, click “Generate HD Video” to see the final version of your video. You can also ask your team or colleagues for feedback beforehand.
More reasons to use PlayPlay for corporate training videos
PlayPlay provides all the features your team needs for high-quality corporate video production, including:
Customizable templates: You can tweak our ready-to-use templates for your corporate training videos instead of starting from scratch.
Dynamic elements: Make your video content more interactive and engaging with dynamic elements. Add shapes, icons, and emojis to your video easily to boost its appeal to your target audience.
Stock media: Access a rich library of royalty-free videos and images for your corporate training content.
Subtitle translator: Automatically translate captions into different languages and create inclusive training content for your diverse workforce.
Examples of videos created with PlayPlay
Here are some examples of professional brand videos created using PlayPlay.
1. TotalEnergies
TotalEnergies used PlayPlay to create a recruitment video that sheds light on their latest accelerator program! While this video does not train their audience, it advertises a great training program for startups to propel themselves in the right direction and experience rapid business growth.
This video uses a great mix of motion graphics and text to make it more fun for their audience to read key information about the program.
2. Bausch + Lomb
Bausch + Lomb used PlayPlay to create a training video for employees and clients to understand the process behind how they create their medical products. The video features the Chief Medical Officer of the company who outlines a simple, easy-to-follow introduction of how the human eye works.
This video is a great example of a simple explainer training video that incorporates text and a filmed diagram explanation, so that all employees and customers are reassured by the company’s knowledge and build loyalty for their products.
3. GRIDSERVE
GRIDSERVE used PlayPlay to create a yearly recap video, where they explain all their biggest achievements. While this is not directly a training video, it is great at introducing the company’s successes to new team members! After watching the video, new employees are more familiar with GRIDSERVE’s achievements, objectives, and overall ambitions.
The video uses motion graphics and text to clearly emphasize the company’s most important report metrics. Any viewer will be able to understand how successful the company has been by watching this simple, engaging clip!
Scale corporate training and e-learning with PlayPlay
With PlayPlay, the possibilities for your team to create the best content are endless. Beyond traditional training videos, your team can produce some of your best promotional content for training initiatives and onboarding materials. This versatility allows you to cater to various learning styles and content and keep your clients’ best interests at heart.
So, don’t want to spend thousands of dollars on a video agency? Try PlayPlay for creating some of the best corporate training videos. It’s more affordable, easier to scale, and guarantees high-quality output. Get started with a free PlayPlay account.
Melissa Francois
Head of Global Content & Comms
With over 10 years of experience in the wild world of SaaS, Melissa cares about building great brand stories and driving community engagement through engaging content. Off the clock, she enjoys long walks and a pint in a cozy country pub.
The Video Advantage: Trends & Strategies for Content Marketers 2024
Whether you’re a seasoned marketer or just starting out, staying ahead of the curve is crucial. This ebook is designed to help you take advantage of the biggest content and video trends this year.