You’ve spent hours (days even) creating the perfect video. The lighting is on-point, the music's great, and the video flows beautifully. Now what?
It’s time to choose a hosting site to upload your video.
Where you host your video these days could be just as important as your video itself.
You’ve spent a lot of time and resources making the perfect video, so you want to make sure it is being distributed in places that will get the most eyeballs.
But couldn’t you just post it on your company’s website?
You can, but there are two main problems with it:
- It’s likely that your video won’t get a lot of eyeballs on it
- It may run into other problems - ie. embedding large video files cause websites to load slowly
That’s why you need to consider hosting sites.
But what exactly is a hosting site?A hosting website is any 3rd party website that allows you to upload and store your video. There are a plethora of amazing free websites where you can host your videos. Here are some of the best you can consider for your company.
6 free video hosting sites you need to try right away
YouTube is one of the biggest social platforms in the digital world, along with being one of the best video sharing sites.
Let’s look at some numbers.
- YouTube has more than 2 billion logged-in monthly users
- YouTube is the world’s second-most visited website - just after Google, its parent company
- People watch over a billion hours of online video on YouTube every single day
- 70% of viewers bought from a brand after seeing it on YouTube
So not only does it have a massive user base, and ever-increasing popularity, but it also offers businesses detailed analytics to figure out what’s working and what isn’t.
You can also become a YouTube partner, which allows you to monetize your videos, upload videos over 15 minutes, and you can access its pretty great video editor and analytics.
So whether you’re looking to increase your online brand presence via video marketing content, monetize your videos, or drive viewers to your website - hosting your video on YouTube is always a great idea.
Pricing - Free
While it doesn’t cater to an audience as massive as YouTube’s, it offers a niche audience base for creative professionals and businesses. It has over 175 million active members worldwide, and is steadily increasing with every passing day.
It also has more than 60 million video creators, mostly creative professionals.
One advantage over YouTube is that, unlike the latter, it doesn’t add ads or recommendations by other channels once your video is over.
It has free and paid options, both, depending on your business’s needs and requirements.
Its free option allows businesses to upload upto 500MB of online videos each week, for a total of 25GB a year.
If you’d like to upload more videos, you can opt for its paid program.
- Plus ($7 per month)
- Pro ($20 per month)
- Business ($50 per month)
- Premium ($75 per month)
Dailymotion is another great option for businesses looking to upload and store their videos online. While like YouTube it adds ads to your videos, it does so subtly and at the very end of the video.
You can also easily embed Dailymotion videos on other websites and social media platforms.
Its analytics are somewhat limited in comparison to YouTube.
You can upload a video of maximum 2 GB and 60 minutes: a great bandwidth for a free video sharing site.
Pricing - Free
Facebook is not only the most popular social media platform, but also an excellent video hosting platform. You can easily upload your videos natively on the platform and share them on your website/blog via its embed option.
With its 2.85 billion monthly active user base, your video can potentially be viewed by a huge audience. It also offers basic analytics to see how well your audience responds to your video.
Pricing - Free
Did you know 5 million videos were posted within 24 hours of the launch of Instagram Video?
Instagram is a video haven and an excellent video hosting site for businesses. Whether you have the budget to splurge on a paid video hosting site or not, it’s always a good idea to utilize services of social platforms like Instagram. Not only can you get more views on your video but you can also embed these videos on your website/blog to share it with your audience.
Running paid advertisements for your videos can also further boost your engagement.
Pricing - Free
If you’re a B2B business, LinkedIn is the best social platform for you to host your videos on. After all, videos on LinkedIn earn an average of 3 times the engagement of text posts.
Posting videos natively on LinkedIn can further amp up your engagement, as LinkedIn’s beta program shows that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members.
Similar to Facebook and Instagram, LinkedIn also offers paid video ads. They’re a great way to build your online presence, reach out to a wider audience, and increase lead generation.
Pricing - Free
3 best paid video hosting sites you need to invest in
If you’re looking for a hosting website that not only allows you to store your online video, but also provides you with lots of detailed data tracking for your videos, and you’re willing to splurge, read on.
The following 3 video sharing websites are a great option for you!
Ever wondered where major brands like McDonalds and Adobe host their videos?
On Brightcove. While not as popular as some of the other video hosting sites, Brightcove is a leading contender for business video hosting.
Its Video Cloud feature is an excellent video publishing platform that offers high quality, secure and customizable video streams. It also offers comprehensive video tracking, social publishing and integrations with all major marketing platforms.
Pricing - Offers personalised plans depending on a business’s needs and requirements
From generating video sitemaps and integrating with all your favorite tools like HubSpot and Google Analytics, to providing detailed video analytics, Wistia is a great hosting site for all businesses.
It also makes team collaboration a breeze and allows teams to not only share video content internally but also mark them private if need be.
While its free version gives you access to custom video tools, allows you to upload up to 3 videos, its premium package offers a lot more. For one, it removes the Wistia branding from your videos. It provides detailed heatmaps, trend graphs and shows you how visitors interact with your video.
- Pro ($99/month)
One of the best video hosting sites, Vidyard offers powerful marketing tools (hello, conversions!), easy navigation and smooth integration with other tools.
It is on the steeper side ($300+ per month) and a great option for businesses looking for professional video hosting services. However, it doesn't fall under the small business software category and may not be the best choice for smaller websites and businesses with small budgets.
From viewer history and engagement to attentions, it offers detailed analytics and makes A/B testing a breeze. It’s also super easy to add custom call-to-actions to your videos to further amp up your conversions.
So it's not just a video hosting site, it’s an all-in-one platform for all your video needs.
- Pro ($15/month)
- Teams ($300/month)
- Business ($1250/month)
While there are a plethora of different hosting options for businesses out there, the best strategy is to host your videos on several different platforms to make it as visible as possible. Leverage free platforms like social media platforms, YouTube, Vimeo and Dailymotion as much as possible to get the best results. And when your content is uploaded to one or several of these video sharing websites… don’t forget to promote and distribute it throughout all your marketing channels!