Most advice on video marketing campaigns starts with setting goals. But if you’re staring at a blank creative brief, that’s probably not what you need right now.
You need inspiration. A spark. Proof that this kind of thing actually works.
That’s what this article is for. We’ve pulled together 7 video marketing campaigns — not the overhyped ones, but real campaigns with verified results. You’ll see what each campaign was about, why it worked, and what you can take away to inspire your own video campaign strategy.
7 Remarkable Video Marketing Campaign Examples To Inspire You
Ready to take your video marketing campaign to the next level? Here are 7 video marketing campaign examples to inspire you.
1. Coca-Cola: Share a Coke Campaign
What the campaign was about: Launched in 2011, The Share a Coke campaign was about showing how Coca-Cola brings people together. The videos featured people finding their names on a bottle of Coke. And then, going on to purchase Coca-Cola for their friends and families— with their own names or nicknames on the bottles.
Results: The Share a Coke campaign saw a 7% increase in consumption among young adults in Australia, reversed a decade of declining sales in the US, and resulted in over 150 million personalized bottles sold globally.
Why it worked: The Share a Coke Campaign worked because it turned buying a bottle of Coke into a nostalgic moment that rewarded customers. People went out of their way to find their names on a bottle of Coke, and we're excited to share this online — creating a loop of viral, user-generated content.
What marketers can learn from it: Build in “rewards” into your campaign that excite your audience to participate and amplify it online.
2. Always: Like a Girl campaign
What was the campaign about: The “Like a Girl” campaign challenged a common societal stereotype that doing something “like a girl” means you're being inferior. It was a bold statement that reinforced the brand's commitment to female empowerment — building trust.
Results: The campaign generated substantial global awareness, with the video reaching over 85 million views on YouTube from 150+ countries. It also had significant media impact, generating over 4.5 billion impressions globally.
Why it worked: It challenged a culturally ingrained stereotype with a relatable, emotionally resonant message. Always built brand equity without showing or selling the product — and people rallied around the message.
What marketers can learn: Use emotion-driven storytelling to associate your brand with a larger social cause — especially one your audience identifies with personally.
3. Blendtec: “Will It Blend?” Campaign
What the campaign was about: This campaign started in 2006 as a series of infomercials. Blendtec’s founder, Tom Dickson, blended absurd items (like iPhones, marbles, golf balls) to demonstrate the power of their blenders.
Results: The campaigns increased blender sales by about 700%. It helped Blendtec increase its market share and become a household name in the home appliances industry.
Why it worked: It was weirdly satisfying, entertaining, and product-led. The videos got shared because they were outrageous, but they always brought it back to the product’s performance.
It also tapped into a growing channel at the time, YouTube, to reach its audience. Publishing the videos on YouTube removed the costs that would have been incurred for traditional media channels.
What marketers can learn: Highlight your product’s “superpower” in a way that entertains — even if it means being a little absurd. It's good to be creative, but even better when you ground it in your product’s unique selling point.
4. Metro Trains Melbourne: “Dumb Ways to Die” Campaign
What the campaign was about: In 2012, Metro Trains Melbourne was dealing with an increasing number of railway accidents, especially among the younger population. So, they launched the Dumb Ways to Die campaign as a creative way to educate their audience.
The video uses satirical humor, catchy music, and animation to pass the message across in a way that catches their target demographics’ attention.
Results: Dumb Ways to Die is the most awarded marketing campaign in history, with 28 Cannes Lions and 5 Grand Prix. It also recorded some pop culture wins. For example, the theme song ranked in the iTunes top 10 within 24 hours.
Why it worked: It used humor and creativity to communicate a high stakes message. Chances are its target audience wouldn't have paid attention if this message was presented within a news segment or “serious” ad. So, it made the message accessible, while communicating what was at stake.
What marketers can learn: Serious messages don’t have to be serious in tone. Creative risk can amplify reach and impact when the execution is clever. Ultimately, know what catches your audience’s attention and leverage it to make your campaign effective.
5. Heineken: “Worlds Apart” Social Experiment
What the campaign was about: Heneiken created a campaign to prove that being human comes before polarizing social views that divide us. It paired strangers with opposing worldviews and had them build furniture together before revealing their differences. Then, they could choose whether to sit down over a beer and talk it out.
The goal was to prove that people could bond and create a connection beyond their differences.
Results: The campaign received over 40 million views across all channels — with 91% positive sentiments. It also had a positive impact on its brand image and sales:
7.3% increase in beer sales in the UK during 12-week period following the campaign
80% of consumers said Heineken is a brand for them
78% felt closer affinity to the brand
Why it worked: The campaigns was authentic and raw. It explored real human emotions, and was able to provide a different perspective for dealing with societal differences.
Another thing is that it made the brand optional. Participants didn't have to drink the beer at the end; only if they wanted to. Decentering the brand meant that the audience could focus on the campaign’s core message without feeling like they're being sold something.
What marketers can learn: Social issues are sensitive and should be approached with care and empathy. Don't capitalize on them to sell your product. Rather, make your product subtly blend into the message being passed.
6. Chatbooks: “Stop Wasting Hours Making Photo Books”
What the campaign was about: This hilarious video features a frazzled mom explaining how Chatbooks automates photo book creation. It tackles parenting chaos and digital overwhelm while showing the product in action.
Results:
100M+ views across platforms
$20M in revenue directly attributed to the campaign
Customer acquisition cost dropped by 50%
Drove over 1 million app downloads
Why it worked: It nailed the audience’s pain points (busy parents), used humor without being gimmicky, and demonstrated product value clearly and relatably.
What marketers can learn: If your product solves a real headache, lean into the before-and-after transformation in a playful but grounded way.
7. Squatty Potty: “This Unicorn Changed the Way I Poop”
What the campaign was about: Yes, it’s a unicorn pooping rainbow ice cream. The video explains the science of squatting for better digestion using comedy, unexpected visuals, and a deadpan delivery.
Results:
$15M in sales in the first year post-launch
400% increase in website traffic
36M+ views across channels
Made Squatty Potty a household name from a niche category
Why it worked: It used shock humor and education in perfect balance, making taboo health topics digestible (pun intended). And it was wildly memorable.
What marketers can learn: Even the most awkward or niche product can be made shareable if your hook is bold, smart, and well-executed. It’s a good video ROI.
Types of video marketing to create for your campaigns
There are many video types and formats you can explore for your next campaign.
Content marketing, SEO, thought leadership campaigns
What makes a video marketing campaign successful?
Why do some video marketing campaigns receive a ton of love from the audience that translates into positive business outcomes? While others, despite all the time and resources spent, flop and are forgotten as soon as they launch?
It comes down to three main things:
Audience-messaging match: The video campaign’s messaging resonates with the audience. It aligns with their expectations, tone, voice, and everything else that makes them say, “This video was created for me.”
Platform-format match: The video is consistent with what people expect to see on the social channel it was published. For example, a LinkedIn video campaign should have a corporate and professional feel, while TikTok leans into trends and fast-paced videos.
Distribution: A successful video campaign doesn't come from publishing once and calling it a day. You need to consistently put your message in front of the audience — at least seven times — to increase the chances that they remember your brand and complete the desired action.
Create Effective Marketing Videos with PlayPlay
PlayPlay makes it super easy for anyone to create videos for your marketing campaigns. You can launch your campaigns faster because you're not waiting for a videographer (in-house or full-time) to create and edit the content you need. Simply use PlayPlay video editor to speed things up and have a ready-to-use marketing video in minutes.
What makes PlayPlay stand out is how easy it is to use. Use our AI video assistant to generate video content from prompts. Or choose and edit a marketing video template for our library — totally up to you! Everything stays on-brand, thanks to our embedded and customizable brand guidelines.
Want to give PlayPlay a spin? Try it for free for seven days and let us know what you think.
Got more questions about launching a successful video marketing campaign? You'll find some helpful answers below.
Video marketing campaigns FAQs
What is a video marketing campaign?
A video marketing campaign is the use of video content to promote a specific product or service within a stipulated time frame. It involves creating one or more videos that run for a specific period of time on specific channels (online or offline) to drive brand awareness and/or sales.
An example of video marketing is Coca-Cola’s Share a Coke campaign.
How do you plan a video campaign?
To plan a video campaign:
Set a goal first
Set the campaign timeline — that is, how long the campaign will run for.
Assign your budget and resources
Choose your video types, formats, and channels
Create the videos. You can use a video creation and editing software like PlayPlay to speed up the process.
What platforms work best for video marketing campaigns?
The best platform for your video marketing campaign depends on the audience you're trying to reach. LinkedIn is the best video marketing campaign platform for brands trying to reach a professional audience. On the other hand, TikTok and Instagram are the best platforms to reach a Gen-Z audience.
