Trend 1/7
Record quick, polish never
A timely, unpolished video beats a perfect one that arrives too late
Read the trend → Video Trends Report · 2027
7 Video Content Trends to Watch in 2027
Your next video strategy needs room for bigger ideas
Explore the 7 trends Free access, no email required
In 2027, a company's best video host might work in engineering. A small creative team might direct an ambitious, AI-assisted production and release it in several languages on day one. A product launch might play out as a series people subscribe to, with videos that answer their questions and let them act without leaving the player.
That leaves marketing and comms teams with some real choices to make. When does a quick expert take beat a polished production? What would you make if editing ate less of your week? And how does video become a habit for your team rather than a project?
The 7 trends
Each trend comes with real examples, data and tips you can put into practice.
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Record quick, polish never
A timely, unpolished video beats a perfect one that arrives too late
Read the trend → -
Lights, camera, colleagues
Everyone becomes a video creator while creative teams become enablers
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Fewer campaigns, more series
Brands build series people choose to follow
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Long take, short cuts
Short-form discovery and long-form depth become one strategy
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Search engines want video
Video earns a bigger role in search
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You call the shots, AI makes the cuts
AI handles the edit so your team can focus on the story
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Video is the CTA
The next step lives inside the video, not after it
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