Create Instagram Videos Online with Ease

Create your next video with our Instagram video maker - no professional skills are required. Share powerful stories with customizable templates, single-click branding and an intuitive video editing platform.

Create Instagram videos

3,000+ companies already trust PlayPlay

Create Instagram Videos in Less than 15 Minutes!

With over 1 billion monthly active users — half of which are under 34 years old — Instagram has a lot to offer for most companies, including yours. That’s why creating Instagram videos is no longer an option for fast-growing brands.

With PlayPlay’s Instagram video maker anyone can create captivating videos for their feed, stories or reels. Add your branding, photos, video clips, voice-overs, dynamic effects and more to your videos in minutes. Rediscover the power of Instagram videos by turning your browser into a full video production studio.

Our Instagram Video Templates

Engage your audience with our trendy Instagram video templates.

Short Top Picks

Event Promotion Visual

Did You Know That

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How to Make an Instagram Video

Create Instagram videos

Upload your videos on PlayPlay

Log in to PlayPlay and select “new video” to start your Instagram video from scratch or use one of our pre-made fully-customizable video templates. Import the video of your choice by choosing it from your files or drag and drop it to the platform. You can also select from a range of videos in our royalty-free library.

Choose the correct format

To pick the right Instagram video format, simply click on the "format" option in the sidebar menu. We recommend using the story/vertical format for Instagram stories and reels or the square format for your newsfeed.

Personalize your Instagram video

Boost your social media engagement by adding logos, transitions, text, emojis, subtitles, voice-overs and music straight to your videos. Change the text color and position, and customize your intro and outro videos all in one platform.

Download and share your video

‍Download your video in high definition MP4 format and share it with your audience on Instagram in minutes! It’s that simple.

Create Instagram videos

Select the Perfect Instagram Video Format

To help you meet all your communication needs, PlayPlay has made it easy to select the right video template. By clicking on the "format" button in the sidebar menu, you will have access to all approved format types. We recommend selecting the vertical or story format for Instagram stories and reels or the square format for posting on your newsfeed. This way you can ensure no aspects of your Instagram videos are missed!

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Boost Your Creativity with Stock Videos

With access to millions of pre-licensed stock HD videos, images and GIFs as well as, 100s of royalty-free soundtracks your videos will be powered by creativity. Save time and money on intricate video shoots and don’t worry about learning video editing skills. Simply choose the perfect stock footage for your video’s goals and start crafting your content. Creating captivating brand videos has never been easier.

Edit Your Instagram Videos Easily on One Platform

Edit your videos like a pro thanks to PlayPlay’s intuitive software. Cut and merge your videos and audio, highlight key moments with music of your choice, adjust sound, add text, logos, your brand colors and much more in minutes. Edit your video entirely on our platform, from start to finish. Are you ready to reach your audience?

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Communicate with video

Speak directly to your audience with video. PlayPlay’s intuitive video creation platform enables marketing and communication teams to turn any message into a memorable video with ease. No previous editing experience needed.

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Frequently Asked Questions

Have questions? We’re here to help.

What is the best video maker for Instagram?

PlayPlay is a video creation platform that can help you create unique and branded Instagram videos in just a few minutes. It's a complete video creation tool powered by many features — including customizable templates and a drag-and-drop interface. PlayPlay allows you to create professional Instagram videos without any technical skills!

How can I make a video for Instagram?

Create Instagram videos quickly and easily with PlayPlay’s video editing tool. Upload your own media or pick some from our premium stock library, choose a template and customize it by adding text, logos, emojis, transitions, subtitles, music and more! Download and share. It’s that simple.

Does Instagram have a video editor?

Instagram doesn't have a video editor, it only allows you to record videos in the app or upload pre-recorded videos from your device. However, Instagram does have a basic editor built into its video reels function. Nevertheless, the editing functionalities are very limited and unsuitable for most branded videos.

For best results, we recommend using PlayPlay's video creation platform to help you create professional-looking enterprise-level videos without technical skills. Our tool is packed with templates and features for fast and effective Instagram video creation!

How can I make an Instagram video with pictures and music?

With PlayPlay, you can create Instagram videos from pictures and music in minutes. Upload your images or choose from our royalty-free image library. Then choose your templates and start editing the video. Add music, sound-effects and voice-overs to highlight key moments. Download and share!

What our customers say about PlayPlay

It is so easy to edit on PlayPlay, it's almost comical. People are amazed that I can turn around a video in 10 minutes.

Steve Jamieson

Associate Manager of Field Communications @ Novo Nordisk
PlayPlay helps us create high-quality videos while keeping up with the fast pace of social media.

Tania Rahman

Social Media Director @ Fast Company
It was often difficult… outsourcing video production makes the process more lengthy and not all creative decisions were under our control. With PlayPlay, we are much more intentional about planning and creating new visual content.

Aimée Knight

Public Relations Officer @ Heifer
I love how fast it is to create videos with PlayPlay. Before, it would take weeks from the creative brief to the delivery of the video by the agency. Now it’s just a matter of hours and the videos look just as good!

Kirsten Humphrey

Digital Marketing Director @ Heineken UK
With its AI features and templates, PlayPlay allows me to quickly create simple, dynamic videos without having to use complicated software. It’s helped me increase my content output, as well as reach and engagement on Reels.

Nate Goold

Social Media and Online Reputation Manager @ The University of Kansas Health System
Since PlayPlay, we've increased video views on our social media platforms by over 165% quarter over quarter.

Sarah Hirsch

Brand & Marketing Strategist @ Gundersen Health System
PlayPlay allows me to create videos in a more efficient way. The corporate templates save me a lot of time, and the AI voice-over is one of my favorites!

Nicolas Ospina Ramirez

Senior Communications Director @ Schneider Electric
80% of our social media content is now made with PlayPlay.

Alexis Bernard

Head of Social Media @ Crédit Agricole
PlayPlay is easy to use, affordable, and helps us create quality video content at a fraction of the cost. We love the quality of the images, stock video and illustrations. The transitions are easy to use and regular updates are much appreciated.

Katie K.

Director of Marketing @ Industrial Electric Mfg. (IEM)