Castorama is a leading home improvement retailer. The Employer Branding and Internal Communication teams at Castorama wanted to strengthen their connection with both internal and external audiences. Video had not been a primary medium for communication before adopting PlayPlay, and producing videos was often time-consuming and challenging—they needed an efficient, scalable solution to create dynamic and engaging content that aligned with their brand’s values.
This included:
- Humanizing the brand’s messages to connect with both potential employees and the general public.
- Improving internal communication by delivering impactful messages to employees in an engaging format.
- Promoting Castorama’s corporate social responsibility initiatives and employee success stories to foster a positive company culture.
The speed of setup, and the numerous charted templates are a huge time-saver. I used to spend hours and hours on editing a single video. I would do my edits at night so I could get them out the next day because I didn't have time to do that during the day. Now, with PlayPlay, I can get my video out in 15 minutes.
Margaux Boet
Internal Communications Manager, Castorama
The Challenges
- Limited time and resources for internal communication: Needed to find an efficient way to create content that captured the attention of employees, most of whom have little time and few opportunities to engage with internal communications.
- Difficulty engaging employees with technical content: Had to communicate complex, technical subjects in a way that was understandable and engaging for all employees, regardless of their role.
- Lack of scalable video creation solutions: Struggled to produce video content that could be scaled across various internal and external communication channels.
- Employee content creation required external resources: Internal branding and communication efforts relied on external tools and manual editing, leading to time-consuming video production processes.
Videos help internal communications become meaningful and popularize subjects that may be technical at first. The result? Employees can understand the overall meaning of our messages in seconds.
Margaux Boet
Internal Communications Manager, Castorama
The Solution: PlayPlay
- Ease of Use: PlayPlay’s intuitive interface enabled Castorama to quickly create professional-quality videos without any extensive training. The drag-and-drop design allowed them to produce engaging videos in minutes, saving time and simplifying the entire process.
- Customizable Templates: With PlayPlay’s customizable templates, Castorama was able to create videos tailored to different internal and external communication needs, from employee interviews to event promotions, while ensuring consistency with the company's branding.
- Efficiency and Scalability: PlayPlay made it easy for Castorama to scale its video production, cutting down video creation time from hours to minutes.
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