Turn Every Video Into Ready-to-Use Copy with AI Copywriting
Your video is ready, but writing the right caption, summary, or post takes time. AI Copywriting generates tailored text for LinkedIn, YouTube, newsletters, and more—so your content is optimized for every platform.
The Right Words for Every Video—Without the Effort
Your video is packed with valuable information—but the perfect caption, summary, or post still needs to be written. PlayPlay’s AI Copywriting generates text directly from your video’s content, creating captions, descriptions, and summaries that match where you’re sharing them.
Need a LinkedIn post, a YouTube description, or an internal newsletter summary? The AI analyzes your video’s text and audio to produce ready-to-use copy tailored for each platform. You can refine the text, adjust the tone, and make it your own—while saving valuable time on writing.
How to Use AI Copywriting in PlayPlay
1
Upload or Create Your Video in PlayPlay
The AI will analyze the spoken content and text within the video to extract key messages.
2
Select the Type of Content You Need
Choose between social media posts, summaries, headlines, or keyword suggestions—perfectly adapted to where your video will be published.
3
Add Extra Context (If Needed)
Include additional information that wasn’t mentioned in the video, and the AI will incorporate it into the final text.
4
Generate & Refine
Instantly get platform-optimized, ready-to-use copy that you can fine-tune or publish as is.
Create Copy That’s Optimized for Each Platform
Each platform has its own rules—what works on LinkedIn won’t necessarily grab attention on YouTube or fit neatly into an internal newsletter. PlayPlay’s AI Copywriting generates text from your video, crafting messaging that fits the format, tone, and structure of each channel. Whether it’s a short, snappy caption or a well-structured internal update, you get ready-to-publish copy that matches platform best practices—without manual tweaks.
AI-Powered Writing That Understands Your Video
Your video already contains the key information—why not let AI extract and structure it for you? PlayPlay’s AI Copywriting analyzes both the text and audio from your video to generate clear, relevant messaging. Need to add extra details that weren’t mentioned in the video? Simply provide additional context, and the AI will seamlessly integrate it into the final text. The result? A message that’s not only accurate but also tailored to your audience and communication goals.
Get More Value from Every Video
Creating a video can take time—so why stop at just one format? With PlayPlay’s AI Copywriting, you can instantly repurpose your video into multiple text formats, from social media posts and captions to blog summaries and newsletter headlines. Instead of rewriting the same content over and over, let AI help you extend your video’s reach across different channels with minimal effort. More content, more visibility, less work.
Turn Your Videos into Engaging Copy—Instantly
Let PlayPlay’s AI Copywriting generate ready-to-use captions, summaries, and headlines tailored to any platform. Save time, boost impact, and make every video work harder.
Try AI Copywriting for FreeFrequently Asked Questions
Have questions? We’re here to help.
What is AI Copywriting, and how does it work?
AI Copywriting is a feature in PlayPlay that automatically generates text based on your video. It analyzes your video’s spoken words and on-screen text to create captions, summaries, headlines, and more—tailored to where you’re sharing it.
The AI also considers platform-specific best practices, ensuring that your text is optimized for LinkedIn, YouTube, internal newsletters, and other formats. Simply select your desired format, refine the output if needed, and publish—no manual writing required.
What kind of text can AI Copywriting generate?
AI Copywriting helps you create different types of text to support your video content, including:
- Social media posts – Engaging LinkedIn or YouTube descriptions, complete with relevant keywords.
- Captions & headlines – Short, impactful text that grabs attention on any platform.
- Summaries & key takeaways – Condensed versions of your video’s message for newsletters, blogs, or internal updates.
- SEO-friendly titles & descriptions – Optimized text to improve visibility on search-driven platforms like YouTube.
Each type of text is tailored to its intended platform and audience, making your video content easier to share and more engaging.
Does AI Copywriting support multiple languages?
Yes! PlayPlay’s AI Copywriting supports multiple languages, allowing you to generate text in different languages based on your needs.
When generating text, you can select the language of the output, making it easy to adapt your video content for different markets, teams, or international audiences. Whether you need English, French, Spanish, or another language, the AI helps you quickly produce localized text without translation hassles.
Can I add extra details that aren’t in my video?
Absolutely! If there’s important information missing from your video that you want to include in the generated text, you can add additional context before AI Copywriting generates the text.
For example, if you need hashtags, keywords, or a CTA that weren’t explicitly stated in the video, you can provide this detail in an input field. The AI will incorporate it naturally into the final text, ensuring your message is complete and accurate.
Can I use AI Copywriting for videos I didn’t create in PlayPlay?
Yes, as long as your video contains both sound and text. PlayPlay’s AI Copywriting relies on analyzing spoken content and on-screen text to generate relevant captions, summaries, and descriptions.
If your video meets these criteria, you can upload it to PlayPlay and use AI Copywriting to create platform-ready text in just a few clicks. If the video has no sound or text, you may need to manually add context before generating copy.
Can I try AI Copywriting for free?
Yes! You can explore AI Copywriting as part of PlayPlay’s free trial, allowing you to test how the feature generates captions, summaries, and headlines from your videos—at no cost.
During your trial, you’ll experience firsthand how AI Copywriting saves time, improves consistency, and makes content creation effortless. Sign up today and see how PlayPlay can help you create better video content, faster.
What our customers say about PlayPlay
It is so easy to edit on PlayPlay, it's almost comical. People are amazed that I can turn around a video in 10 minutes.
Steve Jamieson
Associate Manager of Field Communications @ Novo Nordisk
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PlayPlay helps us create high-quality videos while keeping up with the fast pace of social media.
Tania Rahman
Social Media Director @ Fast Company
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It was often difficult… outsourcing video production makes the process more lengthy and not all creative decisions were under our control. With PlayPlay, we are much more intentional about planning and creating new visual content.
Aimée Knight
Public Relations Officer @ Heifer
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I love how fast it is to create videos with PlayPlay. Before, it would take weeks from the creative brief to the delivery of the video by the agency. Now it’s just a matter of hours and the videos look just as good!
Kirsten Humphrey
Digital Marketing Director @ Heineken UK
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With its AI features and templates, PlayPlay allows me to quickly create simple, dynamic videos without having to use complicated software. It’s helped me increase my content output, as well as reach and engagement on Reels.
Nate Goold
Social Media and Online Reputation Manager @ The University of Kansas Health System
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Since PlayPlay, we've increased video views on our social media platforms by over 165% quarter over quarter.
Sarah Hirsch
Brand & Marketing Strategist @ Gundersen Health System
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PlayPlay allows me to create videos in a more efficient way. The corporate templates save me a lot of time, and the AI voice-over is one of my favorites!
Nicolas Ospina Ramirez
Senior Communications Director @ Schneider Electric
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80% of our social media content is now made with PlayPlay.
Alexis Bernard
Head of Social Media @ Crédit Agricole
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PlayPlay is easy to use, affordable, and helps us create quality video content at a fraction of the cost. We love the quality of the images, stock video and illustrations. The transitions are easy to use and regular updates are much appreciated.
Katie K.
Director of Marketing @ Industrial Electric Mfg. (IEM)
