The 20 Best Recruitment Videos to Attract Candidates

Prospective employees have many options, and companies need to show why they are the best place for candidates to work. Companies need a more creative, unique way to get in front of prospects and attract top talent and the ideal candidate.

In this article, we’ll discuss how to create top employee recruitment videos by highlighting 20 of the most unique ones we’ve seen. A well-crafted recruitment video gives people a genuine feel of your culture while providing them with all they need to know about the role.

20 best examples of recruitment videos to inspire you

Here is a list of our top 20 videos!

1. Buffer’s Growth Product Manager Ad

Industry: Social Media Marketing

Length: 45 seconds 

The hiring manager clearly explains the job perks, the most important skill they’re looking out for, and the salary range, giving potential candidates the most important pieces of information they need to make an informed decision before the interviews.

Something else worthy of note is how the video demonstrates Buffer’s culture. The manager shot the video from the comfort of his home while holding his daughter. This is perhaps the biggest sign that Buffer prioritizes life balance and is committed to creating an environment where people thrive without unnecessary corporate pressure.

This clip was hugely successful, receiving more than 3,000 applications from a diverse pool of top talent. 

Why it works: 

• It is simple, and uses a human-to-human approach. 
• It clearly outlines the job perks, so that candidates are in the know. In fact, it does this as the hook of the video! 
• The individual in the video is very expressive and natural with his delivery. This all comes across as authentic and welcoming.

2. Let’s Get Digital Interview-style Ad

Industry: Virtual Event Planning 

Length: 5 minutes 

The video is set like an unconventional interview. It starts with “the interviewee,” who is en route to Let’s Get Digital’s office. When they arrive, Let’s Get Digital employees take them through multiple unconventional scenes like an entire family living in the office and a German team party. These scenes show that the company has a diverse team and strives for balance. 

Overall, this is an extremely impressive recruitment video that took a lot of time and effort to make — and there’s something undeniably charming about that. While the entire video is roughly 5 minutes in length, you want to keep watching to see what new quirk the team is going to show you next.

Why it works: 

• It uses funny dialogue and physical comedy to add a humorous touch that likely reflects the fun of the brand itself.
• It uses storytelling to capture how fun, exciting, and edgy their environment is. 
• The POV-style filming makes the video super immersive and engaging.

3. Fort Worth Police “Car Ad” Ad

Industry: Public Sector 

Length: 2 minutes 35 seconds 

Fort Worth’s Police Department had more than 100 positions to fill in a competitive market, so they knew they had to try a more creative recruiting strategy to capture attention.

They created a funny and conversational recruitment video that feels like a classic TV ad for used cars. The video starts with “Big B” listing some of the qualities of their ideal candidate before showing what makes them worthy.

This video was hugely successful, receiving more than 1,000 applications.

Why it works: 

• It’s funny and conversational, which engages viewers throughout the video. 
• It reaches out to individual viewers by listing unique features they may identify with. 
• It’s well designed. Inspired by old school used car commercials, they fully committed to the bit, from the lively line delivery to the clip art graphics and sound effects. 

4. Netflix's "Culture of Recruitment" Ad 

Industry: Entertainment and Technology 

Length: 3 minutes

Netflix's video provides a detailed insight into why prospects would love working there. 

In this clip, some of Netflix's employees share their personal experiences working there and what makes it an inclusive and inspiring environment. They explain powerful insights on what makes Netflix a special environment and how they foster community at the workplace. 

Why it works: 

• It uses a first-person narrative style that draws applicants in. 
• It lets prospective applicants picture how their skills will fit. 
• The shot quality and staging of the one-on-one interviews draw you in to focus on the storytelling coming from the real people working at Netflix.

5. IBM’s Employee-first Ad

Industry: Technology and Consulting

Length: 3 minutes 12 seconds 

Rather than hearing about IBM's opportunities from a hiring manager, different employees show their first-hand experience. They talk about the opportunities they have enjoyed since day one.

This clip also showcases how IBM is constantly innovating and evolving. It paints IBM as a place where employees can have a real impact. 

Why it works: 

• It is authentic by showing first-hand experiences. 
• It clearly showcases their most important objectives. 
• It shows a range of different roles of various seniority and diverse individuals who contribute to the company. Testimonials are powerful storytelling tools.

6. New Zealand Post’s Walkthrough Ad

Industry: Postal and Logistics  

Length: 30 seconds 

New Zealand Post creates a simple walkthrough video to advertise its open role.

What the video lacks in the human element, it makes up for in music, animation, and fun transitions. Even better is how this content communicates efficiently what exactly they’re looking for in a quick video format. Motion graphics are a great way to display this kind of information! 

Why it works: 

• It is simple and easy for all viewers to understand. 
• Its content is effective at communicating key points and wastes no time.
• The music is very enjoyable to listen to. The beginning starts with typewriter sounds to grab your attention and then a calming yet alluring melody led by a harp.

7. Google’s “How We Hire” Ad

Industry: Technology 

Length: 4 minutes 12 seconds

In this video, two Google recruiters give insight into Google’s recruiting process and what the team looks out for at every stage. Their goal is to show how thorough and objective the process is so everyone gets a fair chance at success.

They also go the extra mile to burst some popular myths that might discourage interested people from applying to open roles. Myth busting is a great format to intrigue viewers and teach them something new. 

Why it works: 

• It features two employees in the same room together which humanizes the brand (which is smart, because Google roles are highly competitive and the brand may come across as intimidating to apply to for many individuals).
• It explains the recruiting process in an encouraging way. 
• The recruiters themselves come across as very friendly and very genuine. They’re smiling, acknowledging one another, and pacing themselves through their lines.

8. Adobe’s Technical Account Manager Ad

Industry: Software 

Length: 3 minutes

We love how this video provides key information about the job role from an employee’s perspective and demonstrates Adobe’s remote culture, a growingly popular workstyle today.

Adobe’s technical account management team members also outline what their job entails, highlighting the core skills for anyone who wants to succeed in this role.

Why it works: 

• It clearly defines the role so that it attracts only candidates who believe they are the right fit. 
• It features many different employees so that applicants get a taste of what their coworkers are like!
• It also includes a great montage of personal employee photos, but also photography and videos from events, lunches, and employees interacting in and out of the office.

9. HubSpot’s Company Culture Ad

Industry: CRM

Length: 3 minutes 30 seconds 

This video focuses on why Hubspot is a wonderful place. It starts with a recruiter who gives a background on the company’s mission, goals, and how they consciously create a healthy and collaborative environment.

Then, it transitions to different employees who describe their first-hand experience of what Hubspot is all about. 

Why it works: 

• It features various employees who share their testimonials from their own cameras, which feels genuine and gives a lot of different perspectives.
• It gets potential applicants excited about career opportunities, especially with a campus recruiter being the one to narrate the video.
• It also shows shots of the Hubspot offices (including photos from their global teams as well), which a lot of young candidates may be eager to see.

10. Indeed’s “Day in the Life” Ad

Industry: Human Resources and Employment Services  

Length: 5 minutes 49 seconds 

This Indeed video highlights the culture through the lens of a freelance graphics designer. Day in the life videos such as this have become popular thanks to TikTok, so it’s clever that Indeed took this approach to share the worklife of a freelancer. 

This is an effective way to show prospects what working at a company could look like. 

Why it works: 

• It allows the audience to experience the day-to-day of a freelancer in real-time, down to each hour. 
• It features an employee’s experience in detail, which builds authenticity and relatability.
• There is an impressive amount of footage used here. The b-roll keeps the video engaging, and overall gives this a professional, documentary-style kind of video, which reflects the strength of the Indeed brand itself. 

11. Listrak’s Employee-led Ad

Industry: Marketing Technology 

Length: 2 minutes 46 seconds 

Instead of letting a manager highlight its values, Listrak does something better — it asks employees to describe Listrak in one word. The diverse employees featured are lively and friendly. It’s overall an authentic way to show prospective applicants that their values aren’t just something they have on their website. Instead, they are ingrained into Listrak’s on a daily basis. 

Why it works: 

• It is fast-paced and humorous, which keeps viewers captivated. Even including the blooper moment in the beginning lays on more charm from the company.
• It shows that Listrak is a fun, collaborative, and diverse environment that’s empowering. 
• The testimonials are more than just “it’s great here.” They’re specific, detailed, and feels more than just fluff. 

12. Dropbox's Welcome Ad

Industry: Cloud Storage and File Sharing 

Length: 1 minutes 51 seconds 

This content showcases Dropbox as a funny and quirky workplace. It kicks off with an entering-the-office scene and a warm welcome which piques the curiosity of anyone watching. 

Throughout the video, Dropbox keeps a humorous and welcoming tone to re-emphasize how inviting they are. Dropbox wraps up the video by grouping members of the team together and showing how happy they are! This style is reminiscent of Vogue’s 73 questions series where they follow celebrities around their homes and ask questions in a quickfire format. 

Why it works: 

• It groups members of the team together to show how happy they are in the office. Overall, it creates this warm working environment and culture.
• It keeps a humorous and lively tone throughout to show their positive energy. 
• The footage is well-shot as we smoothly follow the Dropbox employees throughout the office, focus on other employees, and continue on our journey. It keeps you captivated. 

13. Barclays’ Ad-style video

Industry: Financial Services Industry 

Length: 1 minute

Barclay’s short video brilliantly sends a strong message to competitors and prospective applicants. The content shows that Barclays is the home for A-listers from diverse backgrounds. The cinematography here is more film-like than the other recruitment videos featured today, but that’s what makes this one particularly special as well. 

Why it works: 

• The first shot is powerful, showing Barclays taking top graduates from a university commencement. All around, the various different scenes in this short video all hone in on Barclay’s prestige. 
• They certainly invested time and money in this video. The narration is high quality and smartly delivered, the practical effects are well done, the CGI looks great, and they shot in very different environments.
• It clearly distinguishes the company from competitors.

14. Enova’s Employee-led Ad

Industry: Financial Technology

Length: 2 minutes

Enova’s point is simple: Life is short. Work someplace awesome. In this video, Enova employees highlight what it’s like at the company. Most importantly, they talk about why they genuinely love their jobs!

Why it works: 

• It uses a funny and light-hearted tone and even shows bloopers of the individuals they interviewed for the video.
• The employees chosen are well-spoken and have succinct, smart answers to the questions asked. 
• Including the director’s voice and camera POV is also a unique style choice that humanized the brand even more. Plus, the questions themselves are interesting (such as what musical genre would Enova be).

15. Microsoft’s Impact-led Ad

Industry: Technology 

Length: 2 minutes 19 seconds 

Microsoft wants prospective candidates to know how much impact their work will make on the world. And it communicates that clearly with this employee-centered video.

In this clip, current employees explain their professional journey and experiences. They talk about how much they’ve grown and how the organization supports their goals.

Why it works: 

• It gives potential recruits a positive look into what it’s like at Microsoft, and why it’s such a wonderful place. 
• It features personal professional experiences, which build trust and credibility. The employees also sound truly impassioned by their work and excited to share.
• The specificity of the stories shared by the employees makes their testimonials all the more powerful.

16. Meta's "Meta in London" Ad

Industry: Technology

Length: 2 minutes

There’s no better way to capture interests than by showing what a dynamic day at work might look like.

Meta does this by giving prospects a behind-the-scenes look and feel of what it's like to work there. Current employees show their experiences of what it’s like working from Meta's London office, and they look happy to share their work with us.

Why it works: 

• It highlights the organization’s collaboration, innovation, and potential for impact. 
• The testimonials emphasize how different each day at Meta could be, which the employees view as a plus.
• It ends on a powerful quote from their Head of Industry, which can definitely make a lasting impression on a potential candidate who needs inspiration to apply.

17. Canadian Security Intelligence Service (CSIS) Thriller-style Ad

Industry: Government and National Security 

Length: 2 minutes

There’s very little difference between this clip and a Netflix Thriller teaser — the storytelling, camera shots, acting, and background music are all on point!

The clip opens with a remote intelligence agency tracking a man on a train. Then, it introduces a CSIS employee who walks us through their profession. They talk about the skills, responsibilities, and types of people who can thrive in CSIS’s environment. There’s suspense, intense music, and great sound design.

Why it works: 

• It takes viewers beyond the four walls of an office by showing how CSIS impacts the world. 
• It features an employee, which builds credibility and authenticity. 
• It’s cinematic in every way, making this not only a compelling recruitment video, but also just a standout video in general! 

18. Walmart’s “Work-Life Balance” Ad

Industry: Retail

Length: 30 seconds

Walmart wants applicants to know it prioritizes diversity and balance.

In this 30-second clip, a Walmart employee walks us through their experience at the company. She talks about flexibility and how Walmart provides career advancement opportunities. She also talks about the sense of community and how Walmart creates room for diversity, as a Chinese woman herself.

Why it works: 

• It emphasizes why Walmart is a great place for prospects. 
• It shows off the possible career growth and development opportunities prospects can benefit from. 
• Short and sweet, this video comes across as very authentic and meaningful.

19. Luke Soanes Media Direct Ad

Industry: Media 

Length: 1 minute

This 1-minute clip from Luke Soanes is simple and direct. No dialogue. It gets straight to the point and shares core information about the role, like the experience level required and responsibilities.

Why it works: 

• It infuses a catchy, thrilling soundtrack and action clips to engage the audience throughout the clip. 
• It quickly captivates the audience's attention with dynamic motion design and text animation.
• The style of the video reflects the cool culture the agency is promoting. They are looking for adventurous creatives like themselves, and the video is proof of it.

20. Foundation Marketing’s Ad

Industry: Marketing 

Length: 3 minutes 21 seconds

This clip subtly explains Foundation Marketing’s culture and some of the attributes the company looks out for. 

The content features the agency’s founder, Ross Simmonds, who gives an overview of his own journey into tech and some of the hard and soft skills that’ll help anyone thrive in an internet-driven world and, by extension, Foundation Marketing.

Why it works: 

• It makes it easy for prospects to align themselves with organizational views.  
• It focuses on culture, rather than specific requirements or responsibilities. 
• The founder is personable, smart, honest, and down to earth. His passion for the company is a great way to show how the company itself may be run. We love a good founder’s story! 

3 benefits of employee recruitment videos

Making recruitment videos might seem overkill at first. But investing time into creating engagement-worthy videos will transform your recruiting strategy and your business in the long run. Here’s how.

1. It improves the quality of applications you receive

Recruitment videos communicate more context than traditional job ads, which helps candidates understand job scope and expectations clearly and better tailor their applications to these expectations.

With a video, you can clarify these requirements and duties, so candidates know exactly what you’re looking for and what is a deal breaker for the role. While the job description may be able to have just as much information, a video can provide a lot more color.

2. It helps you reach more people

Recruitment videos have a wider reach than generic job listings. The more people you reach, the larger and more diverse the applicant pool will be.

You can also share your clips on social media. Videos drive more shares and engagements on platforms than other content formats. 

3. It helps you build a strong employer brand

In today’s competitive job market, hiring is very much like marketing. You need a strong employee branding to stand out. Glassdoor’s survey shows that 50% of jobseekers “would not work for a company with a bad reputation, even for a pay increase.”

You can make a great first impression on young candidates with college recruitment videos. This is a chance to communicate your brand values and inform potential applicants about growth opportunities.

What makes a good recruitment video? 

1. Define your message

The first step is to identify your target audience and what you are trying to communicate. Are you looking to hire entry-level, executives, or specialists? Next, you should craft an impactful message. Finally, outline what parts of the point you feel are most important, so you place an emphasis on the information you don’t want your viewers to miss out on. 

2. Tell a compelling story 

You’ll want to feature employees who are willing to speak about your company in a compelling way. You can also use dynamic visual elements to make your content more appealing to audience members. Be concise, so that viewers retain the key information! 

3. Distribute on the right channels 

The last step is to distribute your content on the right channels. Adjust the format to match specific requirements for platforms such as LinkedIn, Instagram, TikTok, or YouTube. After posting, you can monitor its performance on these different channels to learn more about your target audience’s preferences for future content. 

How to create a recruitment video?

Ready to get started on your next recruitment video, but don’t have the right video creation software? That’s where PlayPlay comes in! 

PlayPlay is the video creation platform for your Marketing and Communications teams to transform any story into a compelling video. You’ll be able to create engaging corporate videos in a matter of minutes — no editing skills required. 

Here’s how to use PlayPlay in a few steps. 

Step 1: Upload your footage or use our AI Assistant

Log into your PlayPlay account and upload your video footage. We support a wide range of formats, including MP4, MOV, MKV, and MPG.

You can also use our AI Assistant, which helps you speed up your video creation process! Simply type in the prompt for the video you want to bring to life. Within seconds, our AI Video Assistant will spring into action and swiftly create your next company video! Remember, when it comes to AI prompting, the more specific and detailed you get, the better. 

Step 2: Choose your recruitment video template 

Next, you can either pick from our collection of pre-made, fully customizable recruitment video templates or select ‘New Video’ to create your own from scratch. If you used the AI Assistant, you can work with the template it provided for you based on your prompt.

Step 3: Edit your video 

Now comes the fun part: editing your video! With PlayPlay, you can effortlessly add logos, text, voice-overs, royalty-free media, music, and transitions in just a few clicks. 

This is where your recruitment video comes to life, aligning with your brand identity while keeping it engaging and captivating to attract the best talent. Unleash your creativity and enjoy the process! 

Step 4: Download and share your recruitment video 

When you're satisfied with your video's look and feel, be sure to share it with your team for feedback. Once you've finalized any changes, it's time to share the video with your audience!

Preview, download, and distribute your video anywhere—on social media, your website, or sales channels.

It really is that easy! 

Create engaging recruitment videos with PlayPlay

Creative recruitment videos can make your organization stand out in a sea of traditional business ads. You’ll attract more people, and you can find the best fit for your team. Discover our article on how to make a job offer to make an effective one! 

PlayPlay is the online video creation solution that enables communication teams to turn any message into a compelling video, and requires absolutely no prior production knowledge.