89 minutes per day.
That’s the amount of time an average TikToker spends on the app.
And all this time is not just spent mindlessly watching entertaining TikTok videos. People using TikTok are serious shoppers, too.
Studies reveal that consumer spending on TikTok has surpassed $2.5 billion globally. And 2 out of 3 users are likely to buy something while on the platform.
As a brand owner or a content creator, you want to reach out to this highly engaged audience base. The more views your video racks, the higher the reach and engagement. This, in turn, helps you boost your social media brand marketing on TikTok and increase sales.
The secret to getting higher views on this platform?
Posting at the right time.
In this post you’re going to learn why posting at the right time on TikTok is crucial for your business and how to find the right time to post.
Why is it Important to Know The Best Time to Post on TikTok?
TikTok has a unique algorithm. With TikTok, you can go viral without having a million followers and likes. Let's take a look at some numbers.
TikTok’s organic reach is about 118%. To put things in perspective, social media sites like Facebook have an organic reach of 2.2%, and Instagram’s is 9.4%. We’re talking a margin of more than 100 here.
Who would not want to use the edge that TikTok offers and build their small business organically?
But what decides who goes viral? Two things: Content and the time at which it is posted.
You will have to make good quality content that resonates with people for them to engage with it.
But you could create the best content and it won’t go viral because you’re not posting it at the optimum time. Your content will not get a high reach if there is no one around to see it!
So it is necessary to figure out a time when TikTok usage is the highest and then post your content.
A higher reach means improved engagement, which automatically translates to better sales. It’s simple logic: the more people see your products, the more people buy them.
What is The Best Time to Post on TikTok?
So what is the best time to post on TikTok?
Actually, there is no one best single slot of a time frame that can guarantee you virality. The best time to post on TikTok will vary for each account, based on where they live, who their followers are, and where the followers reside.
However, there are still different times during the week which have proven to work well for TikTok users globally. Here they are:
- Sundays: 7 AM, 8 AM, 4 PM
- Mondays: 6 a.m, 10 a.m, 10 p.m
- Tuesdays: 2 a.m, 4 a.m, 9 a.m.
- Wednesdays: 7 a.m , 8 a.m , 11 p.m
- Thursdays: 9 a.m., 12 p.m., 7 p.m.
- Fridays: 5 a.m., 1 p.m., 3 p.m.
- Saturdays: 11 a.m., 7 p.m., 8 p.m.
Note: All the times are according to Eastern Time, so you must convert them into your time zone.
The green highlighted areas depict the three best of the best times to post, where the highest levels of engagement have been noticed.
That is, 5 a.m. on Friday, 9 a.m. on Tuesday, and 12 p.m. on Thursday.
How Can You Find the Best Time to Post on TikTok?
Since TikTok works differently for everyone, determining what is the best time to post for you is incredibly crucial. There are some tools you can use to figure out the best time for you to post on TikTok; let’s discuss them.
Have a TikTok Pro Account
TikTok Pro is an extension of TikTok. It will provide you with your weekly and monthly performances of your video, the locations, interests and even the genders of your followers. While it does not give you access to any exclusive TikTok editing features, it will help you get extra analytics that will prove to be super beneficial.
To get TikTok Pro, follow these steps:
- On your TikTok profile tab, click on Privacy and Settings.
- On the menu below, tap on Switch to Pro Account.
- Choose the category that fits you.
- Your TikTok Pro account is now accessible.
- Now in your Settings and Privacy menu, you should see an option called “Analytics”.
Check your TikTok Audience Analytics
Even without switching to TikTok Pro, your TikTok app has plenty of analytical information. It is best to familiarize yourself with these social media analytics, divided into Overview, Content, and Followers.
- The Overview section shows how often your video was played and the number of profile visits, likes, comments, and shares.
- The Content part mainly shows insights about your videos, the videos most engaged with, the comments and likes on each post and such.
- Follower insights show your followers’ demographics and how many followers you lost and gained over the last seven days. Keep in mind that you will need at least 100 followers to be able to access the previous section.
Find Where your Audience is Located
The time to post content on TikTok depends on where your audience is located, as their routine would rely on their location. This helps you get maximum engagement. Here’s how you can do that:
In your followers’ section, scroll down below, and you will be able to see where most of your followers are from under the heading of Top Territories.
Once you have specified where most of your audiences are from, refer to the above time chart, convert it into your territories’ time zones, and voila! You now have a list of favorable time slots in which you can post and get a chance to score higher engagement on your posts.
Find at What Time your Audience is Awake
You will need to know when your audience is up and kicking because that is when your content will receive the most engagement.
How do you determine the times your followers use TikTok the most?
In your Followers tab, go down to see follower activity. It will show you information about your followers' hourly and daily activities, the time and days you received the most likes and comments and all such related information. That is how you can find out when most of your audience is awake and engaging with your content. You can then schedule your upcoming posts for that time to maximize your engagement.
How to Effectively Use Multiple Best Times to Post on TikTok?
There’s no one specific hour in the entire week when your target audience is most active. There are multiple times a day and multiple days a week when you’ll see your target audience active on social media, so make use of all those times.
Try the trial-and-error approach here. Post different kinds of social media content at different times, and look at the pattern.
What are the times your most successful videos are published on social networks, especially TikTok? Take a look at when you get the most views and when you get the most comments. Both forms of social media engagement are important.
For example, post an informational video (about your product or services) in the mornings on weekdays. And then post something different - fun and light - keeping with the trends on TikTok on weekends or in evenings.
This way, you will know what times your content is best received by your followers, and you can use that to your advantage then.
The general rule for brands is to post as much engaging content as possible.
It is recommended to post between 1 and 3 times a day.
However, there is no hard and fast rule, and you can do what you think works best for your brand.
8 Different Types of Social Media Content to Experiment With on TikTok
If you’re looking for inspiration for different content types to experiment with on TikTok, look no further. We’ve made a list of 8 content types that generally fare well on TikTok.
Work Tips
Tips and tricks always do well on social media. And chances are, you likely have a few industry tips and tricks that you can share with your followers.
Make short tutorials, share quick tips, and use TikTok to educate your audience.
For example, if you’re in the real estate industry, tips for first time buyers do really well. Similarly, if you’re in the marketing business, tips on improving organic reach on social media or easy offline marketing tactics can make great TikTok videos.
Trending TikTok Videos
The easiest way to go viral and rack up views on TikTok? Contribute to trending hashtags on TikTok.
Look for trending hashtags, see what sort of videos people make for those hashtags, and then create one of your own.
A significant advantage of this type of posting is that trending hashtags can give your content a higher reach. Since people are viewing that particular niche or genre, it will make your content visible, too.
A day in your life
Whether that’s a personal day where you’re out with your family or on a vacation, or a day in your office life, personal snippets into your life make great TikTok content.
You can also make it funny and entertaining by exaggerating some parts of your routine, adding fun animations and popping text!
If you’re an active social media user, chances are you’ve come across a (or several) social media challenges.
These are fun challenges that sometimes end with a nomination to other creators or brands to partake in it.
Remember the #KikiChallenge that peaked in 2018 and had all of us in its grip?
And then there was the #IceBucketChallenge; remember all those celebrities drenching themselves in ice-cold water?
Similarly, there was the #MannequinChallenge that had us in throes.
More recently, we have seen the #WipeItDown challenge.
Challenges are fun and enjoyable not only for those watching but also for those doing them. They are also a great way to gain followers or simply boost brand awareness.
Lip-Syncing Videos
Another popular genre of TikTok videos after dance challenges is the lip-syncing category.
Lip-syncing videos give you creative freedom; you are free to make them however you please. They can be a perfect way to increase your views and get more people to follow your page.
Tutorial Videos
From viral hacks to household tips, there is a tutorial for everything on TikTok- making life easier for all of us. You, too, can post tutorials related to your products or services.
Satisfying/Calming Videos
Imagine: after a tiring day, you lay comfortably in your bed, your duvet up to your neck, and one foot out (for that optimum temperature, of course).
You scroll through Calm TikTok, watching paint mixing videos or the absolutely satisfying soap-cutting ones.
Sigh. Sounds like the perfect night?
These videos are incredibly soothing and stress-relieving, which is why they are loved by the masses. Try making these videos; they can attract a ton of users to your page and be very beneficial to you.
ASMR
ASMR videos are especially popular on TikTok.
However, ASMR isn’t just restricted to food - there are packaging videos, organizing videos, and much more! Tapping into this category of TikTok posts can help you gain significant viewership on the app.
Let's start with the basics on TikTok!
Posting TikTok content on the right time can amplify your reach
TikTok has become a massive social media network with millions of active users. If you use the right strategies and the right social media tools, your TikToks can receive thousands of likes and engagements.
It is a slow process that involves a lot of experimenting, so take your time with it - but keep trying.
Discover PlayPlay's TikTok video maker to create professional-looking videos without technical skills, thanks to editable templates and many other editing features in a couple of clicks.
Frequently Asked Questions
What is the worst time to post on TikTok?
It is better for you to look into your analytics and decide for yourself what is the worst time for you to post on TikTok. Generally, 5–6 p.m. and 9 p.m. on any day of the week is considered a low-engagement time to post.
Again, what doesn’t work for others could work for you, so it is better to find the optimum time for your brand.
How many times should you post on TikTok?
It is a good idea to post as much highly engaging content as you can, as often as you can. Most brands usually follow a routine where they post one to three times a day.
However, you can decide your own frequency of posts. If posting more or less works better for you, then let it.
Does it matter what time you post on TikTok?
Absolutely. Suppose your content is distinct, unique, and something your audience will love.
But will it matter if they don’t get to see it because you posted at the wrong time? Definitely not.
If you run a social media account, it is very crucial to figure out what time works best for you.
Is it better to post in the morning or at night on TikTok?
Different days have different times at which the engagement on your TikTok posts is higher. On some days, it is best to post at night, while on others, mornings are a better option.
Generally, the best time to post in the mornings is between 6 a.m. to 10 a.m. and from 7 p.m. to 11 p.m. at night.
Note: The time mentioned is according to EST.
Melissa Francois
Head of Global Content & Comms
With over 10 years of experience in the wild world of SaaS, Melissa cares about building great brand stories and driving community engagement through engaging content. Off the clock, she enjoys long walks and a pint in a cozy country pub.
