The Best Product Ad Examples to Boost Your Business in 2025

If you’ve launched an exciting new product and are thinking about ways to put the word out there online or in the media to attract potential customers and sales, then this article is for you. 

We’ve rounded up 10 of the best product advertising and launch videos in this article, so that you can find your marketing campaign strategy inspiration in one place. We’ll discuss what makes them stand out, and show you how to create outstanding product ads online with PlayPlay. You’ll be able to create the best brand video in no time!

The best product advertisement examples to inspire you 

Compiling this list wasn’t easy, given the sheer number of ads and marketing campaigns online or in the media. However, we’ve carefully selected ten video marketing campaigns that stand out online for their exceptional creative visual storytelling, effective product showcasing, and creative calls to action.

1. Iklan Sweet Talk Bakery 

Craving crispy, crunchy cookies? We are now! In just 15 seconds, this creative video marketing campaign convinces viewers that Iklan Bakery’s cookies are among the crunchiest around — without uttering a single word. 

Instead, the creative video marketing campaign relies on using sound and images in their video strategy to convey its message and raise brand awareness. For example, the clip where a cookie falls and shatters on the ground really drives home how crispy it is.

Although there’s no direct call to action, the video ends with addressing a potential question the users might have about the variety of flavors, letting them know there are options available. However, it doesn't reveal the specific flavors, which sparks curiosity and encourages the users to discover them on their own.

Here are more reasons why this ad stands out: 

• Great use of sound to engage users and convey the product’s USP. 
• Use of quick transitions to capture users’ attention from start to finish 
• A subtle call to action that drives action without being forceful

2. Curology “Skincare” ad

This is a great example of a creative marketing campaign that uses emotional storytelling to sell a product. It starts by featuring relatable, charming characters engaged in everyday activities like cooking and working, creating a sense of familiarity that keeps viewers engaged.

Then, the creative video marketing campaign introduces the problem: skin breakouts. The ad quickly shifts to show how Curology solves this issue, emphasizing key selling points like custom skincare and dermatologist-prescribed treatments to build trust.

Next, it shows the positive results: the characters are happy, and the problem is resolved. This feels aspirational, as viewers can relate to the characters and think, "This could be me too." To wrap it all up, the ad ends with a call to action, offering a reward that encourages viewers to take the next step. 

Here’s why this ad made our list: 

• It engages viewers with humor (without making light of their struggles) 
• The plot follows a linear narrative sequence that is easy to understand (Problem – Solution – Effect)
• It includes a reward in the call to action with a strategy to convince the viewer to buy 

3. Nivea “Show exactly how you feel” ad

This quick, fast-paced ad shows the product’s effectiveness and benefits in just 30 seconds. Knowing that time is limited, the ad makes memorable, bold, measurable claims, like "reduces visible wrinkles in 10 minutes." It also uses scientific illustrations to demonstrate how the product works on your skin, which is engaging and informative for viewers, and raises brand awareness. 

If you're creating a fast-paced product ad and are concerned viewers might miss key details, consider including bold statistics and promises (that you can back up). That way, you can ensure creating a message that sticks. 

Here’s why it made our list: 

• It communicates how the product works and its benefits over time. 
• It makes inviting promises that pique the viewers’ curiosity. For example, one might purchase the product to test whether it fades visible wrinkles in time, or in just 10 minutes. 
• The video opens with an enticing hook (airport cancellation scene) that seems like you’re seeing a movie. 

4. BlackBerry “KEY2” commercial 

This ad taps into nostalgia, reminding viewers of the Blackberry brand that’s been absent from their screens for a while. Phrases like “It’s been years” and “Is that what I think it is?” reinforce a sense of familiarity, evoking the feeling of reconnecting with an old friend.

The ad highlights the product’s features and angles before revealing it’s a Blackberry. Mentioning that it’s powered by Android emphasizes the product’s modern upgrades, showing it’s keeping up with current trends.

Rather than focusing on complex technical specs, the ad emphasizes practical benefits like data security and battery life, which resonate more with the public.

Here are a few things that stand out for us: 

• It balances nostalgia with product storytelling perfectly. However, the public doesn’t get so drawn into nostalgia that it misses the new and improved product. 
• The dialogue is fast-paced but simple and easy to understand. 
• Great use of brand elements, including the logo and brand name, to re-establish trust quickly.

5. Apple’s “Get a Mac” campaign 

This video is part of Apple’s "Mac vs. PC" campaign from 2006 to 2009. It stars Justin Long as the cool, laid-back “Mac” and John Hodgman as the slower, bloated “PC.”

In this ad, the PC is totally bogged down because its hard drive is stuffed with trial software, making it slow and clunky — like it's struggling just to walk and work. Meanwhile, the Mac looks smooth and effortless, not weighed down by extra stuff. The ad doesn’t just say the Mac is faster — it explains why, making the message way more convincing.

Here’s why it made our list: 

• Great use of humor and visual storytelling through wardrobe. The dialogue and characters work perfectly together to pass the message across. 
• Although it’s a comparative ad, it doesn’t feel antagonistic or insulting to the other brand (in this case, Windows PC).  
• It uses the product image as a call to action at the end of the video — nudging the viewer to check out the Mac without expressly stating so.

6. ClickUp “What is ClickUp” ad

This ad effectively uses vibrant colors and illustrations to showcase ClickUp’s features and benefits, aligning perfectly with the brand’s visual identity. It stands out as an example of how to create an advertisement that not only captures attention but also reinforces the product’s core values visually. The explainer offers viewers a clear breakdown of ClickUp’s functionalities, helping them understand the platform's comprehensive nature. 

While the ad doesn't directly compare ClickUp to competitors, it subtly name-drops them to emphasize how ClickUp eliminates the need for juggling multiple apps.

Here are more reasons why we love this ad: 

• The ad is completely animated with bright visuals that are eye-catching and match the brand colors, reinforcing its overall visual identity. 
• It starts with a pain point that resonates with the viewer and draws them in. 
• There is no call to action, but the video ends with a tagline tied to the product’s core benefit: productivity. 

7. OPPO “Find N3 Flip” ad

The first thing that grabs your attention is the background music. (Fun fact: many people were asking for the song’s title and artist on YouTube!))

Now, back to the ad. It doesn’t use any dialogue or characters. The focus is entirely on the phone, with different angles and dramatic lighting showing off the product. This way, there’s nothing to distract from the phone itself. Occasionally, text pops up to highlight key features, like the camera quality and customizable cover screen. 

The ad wraps up with a catchy tagline and the brand name to drive home the visual identity.

Here’s why it made our list: 

• It shows the product from different angles, highlighting its unique features and benefits for people to enjoy. 
• Nothing distracts from the product. There’s no dialogue or characters that can divert the audience’s attention. The brand allows the slick product design juxtaposed with catchy music to do the talking.
• The video ends with a memorable tagline (Snap for Style; Tap for More) that is easy to remember. 

8. Oraimo Space Buds ad

What stands out the most about this video is how the main character interacts with the product. Unlike typical product ads that solely focus on showing off product features, this ad pays more attention to the relationship between the product and the user — helping viewers visualize how the product can fit into their lives.

Here are some other reasons this ad stands out: 

• It combines sound and visual storytelling to pass its message succinctly. 
• It does a great job of showing off the product and highlighting key features relevant to the target audience.
• The main character interacts with the product from the beginning to the end of the ad. 

9. Samsung Ultra commercial 

The video opens with the brand name and a simple text informing the viewer of what they are about to see. Then it transitions to different footage highlighting core product features. 

But the best part is the background music— Sia’s Unstoppable. The familiarity fully captures the audience’s attention — enabling them to pay attention to the video's visuals from start to finish. 

Here are more reasons we love this ad: 

• It uses familiar background music (Sia’s Unstoppable) to capture the audience's attention. 
• The visuals are eye-grabbing — emphasizing product details and balancing out the music. 
• It uses text-on-screen to call out core features that might interest the audience. 

10. CeraVe Skincare ad 

This ad personifies “the skin” — giving it a narrator role. It starts with recognizing a common aspiration for people with acne — that is, having clear skin. Then, transitions to a simple product pitch spelling out the benefits of CeraVe for acne treatment. The ad ends with social proof that wins the audience’s trust.

Here are some more reasons why this ad made our list: 

• It uses the first-person narrative technique. 
• It has a simple and easy-to-understand story that feels aspirational and passes the message across clearly. 
• It ends with an image reinforcing social proof — convincing the audience to make a purchase. 

What is product advertising? 

Product advertising means promoting an offering (item or service) to your target market to attract customers willing to buy. 

It can be done in a creative way via billboards, videos, strategic product placements, or even a word-of-mouth marketing campaign. What matters most is that the ad highlights the product’s unique features and benefits for its intended audience to capture prospective customers’ interests and hopefully convert them down the road (or immediately!).

Benefits of product advertising for your business

Your product might be the best thing since sliced bread. However, without putting the word out and highlighting its benefits for your target market, it won’t get the deserved attention — let alone drive sales. 

Here are more reasons why your business needs product advertising: 

• Increased brand visibility: Advertising puts your products in front of your target audience, ensuring they know who you are and what you offer. This visibility makes it easier for people who need your product to buy from you. 
• Customer education: Advertising explains how your product solves a problem or meets a need. This can make purchasing decisions easier for customers, especially for complex or new products. 
• Market expansion: Want to enter a new market? Product advertising introduces your business to untapped customer bases, helping you gain traction in new locations or demographics.  

What are the types of product video ads? 

There are three types of product video ads: competitive, pioneering, and comparative. Let’s discuss them further. 

1. Pioneering ads 

Pioneering ads introduce a new product category into the market. A good example is when BlackBerry launched its QWERTY keyboard phones in 2002. 

The goal of pioneering ads is to build category awareness so that the target audience becomes aware of the new option(s) on the market. Once that is achieved, it slowly starts to create demand — showcasing why the product is a better alternative for people to existing categories in the same industry. 

2. Comparative ads 

Comparative ads directly pit two brands against each other to see which one is better. It often features a challenger brand taking on the market leader to highlight why its product or service is superior. A good example is the “Mac vs. PC” ad launched by Apple in 2006, which compares Apple MacBooks to Windows PC. 

Comparative ads strengthen brand positioning by showcasing superiority. In some cases, they can influence some customers to switch sides — especially if they're already frustrated with the leading brand. However, these ads can be overly aggressive if not done right or not researched well enough — so you need to be mindful of the risk. 

3. Competitive ad

A competitive ad is still about showing people why your product is better than the alternatives on the market. 

It might allude to some of the frustrations or limitations of competing products. But it won’t directly compare your product to any of these alternatives. Instead, it focuses on your unique value proposition and benefits to subtly influence the customer. 

A good example is Budweiser’s “King of Beers” campaign. The campaign doesn’t explicitly call out competitors but focuses on the brand’s legacy, tradition, and premium quality to set it apart from others in the beer market. 

How to create impactful product advertisement videos with PlayPlay

You might be thinking, “I need to hire an agency and pay thousands of dollars to make an ad like the ones on this list.” 

While there’s some truth to that, it isn’t always the case. Professional video software like PlayPlay is an excellent alternative for teams that don’t have the budget or bandwidth to hire a video production company. 

Let’s show you how to create product advertisement videos using PlayPlay.

Step 1: Sign up for a free PlayPlay account (for seven days).

Step 2: Click the video assistant button at the top of your dashboard.

Step 3: Select “prompt” and enter the instructions for the film you want to make. Here’s an example prompt: We are a travel agency. I would like to publish a video on Instagram. Showcase the top 10 beach destinations in the world. 

Step 4: Add context to your prompt by including your preferred tone, industry, and target audience for your content. 

Step 5: Click “Create Script” to view the video’s storyboard, screens, and content that the AI assistant proposed.

Step 6: Customize the AI video draft by adding or swapping images and brand elements and adjusting the screens. 

Step 7: Click “Next” to generate a film preview. If you’re happy with the content output, click “Generate HD Video” to see the final version of your video. You can also ask your team or colleagues for feedback beforehand.

That’s it! Your product advertisement content is all set. Go ahead and share it on your social media channels like Instagram or Facebook, or other marketing campaign platforms to engage with your ideal audience. 

Don't just take our word for it — hear from one of our customers. 

“My favorite thing about PlayPlay is how quickly I can pull together a dynamic and visually pleasing video in our brand style with one of many templates. The quality is immediately apparent. Then you add things like AI assistant, script writing, and captioning; half the work is done for you. I've gotten my money's worth at least 5x over.”

Want to see things for yourself? Try PlayPlay for free for seven days, and share your experience with us! 

Examples of Product Advertisement Videos Made with PlayPlay

Check out these 3 great examples of product advertisement videos made with PlayPlay, so you can draw some inspiration for your next one! 

1. Comcast

Comcast used PlayPlay to advertise their latest WiFi product. They show how valuable their new storm-ready WiFi product is, and how much customers will be able to benefit from it in the case of lost power. The video features a Comcast representative, as well as storm footage and a picture of the product. These clips give audiences a full understanding of what the company is advertising!

2. Bureau Veritas Group 

Bureau Veritas Group used PlayPlay to advertise their newest wind propulsion systems, which promote environmentally-friendly practices! The organization is able to showcase their product and all of its environmental advantages in this quick, simple video that effectively communicates their brand’s mission. The video features relevant product information that explains its benefits in a clear, concise way. 

3. TotalEnergies 

TotalEnergies used PlayPlay to advertise their new turbine products in Guadeloupe, which contribute to the region’s sustainable electricity and energy autonomy. The video features important information about the product, pictures of the region’s beautiful scenery, and relevant statistics to clearly explain to consumers how transformative the product is.