Create Instagram Reels Online with Ease

Create captivating videos with our Instagram Reels maker. Tell powerful stories, convert and connect with your audience without any previous video editing experience.

Create Instagram Reels Online with Ease

3,000+ companies already trust PlayPlay

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Create Instagram Reels in Less than 15 Minutes!

Instagram Reels allow users to create engaging 90 seconds long video clips by adding music, filters, creative effects and backgrounds. Drive engagement, views, comments and shares using our professional Instagram Reel Maker.

With no previous video editing experience required, you have the ability to instantly add text, dynamic elements, music effects, your branding and more. Access our fully-customizable templates and get creative with our library of high-quality stock media or start your project from scratch. It’s that simple!

Our Instagram Reels Templates

Engage your audience with our trendy Instagram Reels templates.

    Colleague Quiz

    Promote City

    A day in my life

Browse templates

How to Make Instagram Reels

1

Upload your video on PlayPlay

Log in to PlayPlay on your browser and upload your footage. No additional software is required!

2

Choose the correct video format

Click “format” and select the vertical format for your Instagram Reel. Just like that, you’re ready to create your content!

3

Select an Instagram Reel template

Choose the most suitable template and start creating engaging Instagram Reels. Our categorized library is filled with 100s of fully-customizable templates to help you build the perfect Reel with ease!


4

Personalize your Instagram Reel

‍Now you’re ready to make your Reel shine! Boost your social media engagement by adding logos, transitions, text, emojis, subtitles and dynamic elements directly on your videos. Change the text color and its position, customize your intro and outro videos all in one platform.

5

Share your video

Preview, download and upload your video in high definition and MP4 format to Instagram. Sit back, and watch your following grow!

Share your Instagram Reels on other platforms

Format and resize your Instagram reel then share it with a wider audience on TikTok, YouTube, and more. Repurposing your reels for other social media networks has never been easier. Change your video’s dimensions or select from the square, horizontal, vertical or story format with a single click. Move your logo, text and elements with ease for any preferred social media format. Edit all your videos in one platform with PlayPlay!

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Discover the Power of Customizable Templates

Our Instagram Reel Maker is powered by hundreds of fully-customizable templates that will enable you to create engaging videos from scratch. With premium designs, you’ll be able to create professional video content in minutes. Simply combine a range of screens to achieve the desired look and add a personal touch by creating your intro and outros directly in PlayPlay. All you need to do is add a bit of “you” to boost your personal brand.

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Make Your Audience Listen Even on Mute with Subtitles

Don’t lose your audience to muted devices. With PlayPlay’s subtitle feature your social media videos will capture everyone’s attention. Make your videos accessible, memorable, and engaging by generating automatic subtitles in seconds. You no longer need to spend hours transcribing your videos or use multiple softwares to achieve one goal - with PlayPlay you can do it all on a single platform.

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Communicate with video

Speak directly to your audience with video. PlayPlay’s intuitive video creation platform enables marketing and communication teams to turn any message into a memorable video with ease. No previous editing experience needed.

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Frequently Asked Questions

Have questions? We’re here to help.

How can I make Instagram Reels?

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You can use our video editing tool, PlayPlay, to create Instagram Reels in minutes. Upload your own media or pick some from our premium stock library, choose and combine templates, then customize your video by adding text, logos, subtitles, music and much more. Download, share and watch your audience engage!

What is the best site for creating reels?

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Although Instagram Reel maker enables users to create reels directly on their platform, we recommend using PlayPlay for professional enterprise video reel creation. With PlayPlay you have access to a wide-variety of professional video editing features to help you stay on brand and achieve your marketing goals. The best part? It’s just as easy to use PlayPlay as it is to use Instagram!

How can I make a reel with photos?

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Upload your images directly on PlayPlay or get inspired and choose some from our royalty-free image library. Then select your favorite video template and add your images. Customize your video by adding music, text and more. Just like that, you'll have a unique and engaging Instagram Reel built with photos and images in minutes!

What is an Instagram reel vs a story?

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An Instagram Reel is a short, entertaining video that lasts up to 90 seconds and stays on your feed, while a Story is a short, ephemeral photo or video that disappears after 24 hours. Reels are often more polished and edited by incorporating music, special effects, or filters, while Stories are more spontaneous and casual. In addition, users can discover new Reels through the Explore page or hashtags and therefore boosting their reach. Instagram Stories are mainly viewed by the account's followers.

What our customers say about PlayPlay

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    It is so easy to edit on PlayPlay, it's almost comical. People are amazed that I can turn around a video in 10 minutes.

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    Steve Jamieson

    Associate Manager of Field Communications @ Novo Nordisk

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    PlayPlay helps us create high-quality videos while keeping up with the fast pace of social media.

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    Tania Rahman

    Social Media Director @ Fast Company

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    It was often difficult… outsourcing video production makes the process more lengthy and not all creative decisions were under our control. With PlayPlay, we are much more intentional about planning and creating new visual content.

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    Aimée Knight

    Public Relations Officer @ Heifer

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    I love how fast it is to create videos with PlayPlay. Before, it would take weeks from the creative brief to the delivery of the video by the agency. Now it’s just a matter of hours and the videos look just as good!

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    Kirsten Humphrey

    Digital Marketing Director @ Heineken UK

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    With its AI features and templates, PlayPlay allows me to quickly create simple, dynamic videos without having to use complicated software. It’s helped me increase my content output, as well as reach and engagement on Reels.

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    Nate Goold

    Social Media and Online Reputation Manager @ The University of Kansas Health System

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    Since PlayPlay, we've increased video views on our social media platforms by over 165% quarter over quarter.

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    Sarah Hirsch

    Brand & Marketing Strategist @ Gundersen Health System

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    PlayPlay allows me to create videos in a more efficient way. The corporate templates save me a lot of time, and the AI voice-over is one of my favorites!

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    Nicolas Ospina Ramirez

    Senior Communications Director @ Schneider Electric

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    80% of our social media content is now made with PlayPlay.

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    Alexis Bernard

    Head of Social Media @ Crédit Agricole

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    PlayPlay is easy to use, affordable, and helps us create quality video content at a fraction of the cost. We love the quality of the images, stock video and illustrations. The transitions are easy to use and regular updates are much appreciated.

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    Katie K.

    Director of Marketing @ Industrial Electric Mfg. (IEM)