Heifer International is a global nonprofit on a mission to end hunger and poverty sustainably. The Digital Communications and Internal Communication teams at Heifer wanted to produce more video content to engage both internal employees and external audiences.
Video had not been a primary medium for communication before adopting PlayPlay, and the process of creating videos was often time-consuming and resource-intensive—they needed an efficient, scalable solution to create authentic, impactful content that could resonate with their diverse audiences.
This included:
- Enhancing internal communication to keep employees connected across Heifer’s global workforce.
- Producing more dynamic and engaging social media videos to raise awareness and support Heifer’s initiatives.
- Humanizing the brand’s messages by showcasing success stories and leadership insights to drive engagement.
The speed of setup and numerous templates are a huge time-saver. I used to spend hours and hours on editing a single video. I would do my edits at night so I could get them out the next day because I didn't have time to do that during the day! Now, with PlayPlay, I can get my video out in 15 minutes.
Aimée Knight
Public Relations Officer, Heifer International
The Challenges
- Limited Resources for Video Production: The need for more videos for both internal communications and external social media campaigns, with a limited in-house team and resources.
- Bottlenecks in Video Creation: Internal video experts were stretched thin with multiple projects, making it difficult to meet the demand for videos quickly.
- Need for Autonomy: Sought more control over video creation, reducing reliance on external agencies or internal video experts.
For me, as the sole internal communicator, PlayPlay was like another person! It’s a huge resource that has saved me so much time, and the videos look so nice. With PlayPlay, I can now do everything in one platform.
Chelsey Louzeiro
Digital Community Manager, Heifer International
The Solution: PlayPlay
- Ease of Use: PlayPlay’s intuitive interface allowed the team to quickly start creating videos with no prior video editing experience, allowing for faster video production without waiting for external help.
- Customizable Templates: The variety of templates helped the team generate fresh, original content for both internal communications and social media campaigns.
- Collaboration Features: PlayPlay’s collaboration tools enabled easy feedback and validation, speeding up the review and approval process.
- Increased Autonomy: PlayPlay gave Heifer’s communications teams full control over the video creation process, from ideation to publishing.
Create Videos Like a Pro in Minutes with PlayPlay
Turn your ideas into eye-catching videos in minutes—no editing experience needed. Start your free trial now and see how easy it is to level up your video strategy.
Start Your Free Trial