Since its founding in 1826, HEK (Hanseatic Health Insurance) has continuously established itself as a leading force in the healthcare sector by driving innovations. Today, the health insurance company continues this tradition with cutting-edge communication technologies, revolutionizing how it communicates with its employees.
Corporate communication at HEK is the key driver of this modernization, with Katharina Drews playing a central role in actively promoting the use of video.
For HEK, one thing was clear: Video is a must today.
Before we started using PlayPlay, we only created videos occasionally with the programs on our laptops. We spent a lot of time editing, but the final result never looked as professional as we had hoped.
Katharina Drews
Corporate Communication at HEK
The process was time-consuming, and the results were often unsatisfactory — in short, video production had to become better and more efficient.
It's no secret that information and emotions are increasingly conveyed through short videos on social media. If I mostly consume Reels in my free time, I don't want to read pages of text in a professional context.
How can HEK become better at communicating with videos?
How HEK Discovered New Ways of Video Production
Katharina discovered PlayPlay during a webinar on internal communication and was immediately impressed by the user-friendliness of the video solution. The platform enabled her to create high-quality videos quickly, without any prior knowledge.
You have a huge selection of templates, stock material, and music, so you don't have to start from scratch, and you always get great inspiration. I can easily adapt the templates to my needs — and with the branding options, we always have a consistent brand appearance and recognizability.
For Katharina and her colleagues in corporate communication, PlayPlay makes it particularly easy to create videos for different occasions. Popular use cases in corporate communication include:
- Event teasers and recaps
- Video messages from the management
- Informational spots for employees
Additionally, the sales team uses the platform to engage customers more personally during the sales process.
The Result: Faster Production of More Videos
While Katharina used to spend hours or days on a short video, today she often creates them in just 15 minutes. The increased video output has allowed HEK to fundamentally change communication with employees:
Information is better received by colleagues, stays in their minds, and their connection to the company has improved as a result. This applies not only to announcements like the New Year’s celebration but also to recaps of company events like the successful health day.
AI Video Assistant: One Prompt to Video
When Katharina needs a video for a specific topic but is still missing that spark of inspiration, PlayPlay’s AI tools provide a convenient starting point:
I use PlayPlay’s AI tool, usually when I don’t have a clear idea for my video yet. The video I receive is almost ready. I just make minor adjustments, add personal media, and it's ready for release.
She uses the AI Video Assistant in a way similar to ChatGPT: creating a prompt with her video request, specifying length, tone, target audience — and then receiving a video suggestion that she can perfect afterward.
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