Xevant's Success Story: Scaling Video Marketing and Driving Engagement

Xevant is a healthcare analytics software company that provides real-time data and reporting solutions for the pharmacy benefits industry. Their content marketing team, tasked with creating engaging marketing campaigns and social content, sought a versatile, scalable, and easy-to-use video solution to bring their communication efforts, including both short-form and long-form video content, to life.

The Challenges

• Limited Resources: With a small team of under 5 juggling multiple responsibilities, producing high-quality videos consistently was challenging.
• Inconsistent Video Use: Video was not a regular part of their strategy due to high costs and lengthy production timelines.
• Complexity of Tools: Existing solutions were not intuitive or flexible enough for non-editors to create polished, impactful videos.

The Solution: PlayPlay

• Streamlined Production: Reduced video creation time from weeks with external agencies to just hours using PlayPlay.
• Expanded output: Transitioned from static content to include dynamic, short-form, and long-form promotional videos.
• Cost Savings: Avoided the high costs of external vendors, optimizing their marketing budget.
• Improved Engagement: Videos embedded in email campaigns and landing pages significantly boosted clicks and views, supporting lead-generation efforts.