13 Examples of Employee Introduction Videos to Inspire You

The onboarding process can make the difference between employees churning out or sticking around. So how do you ensure your new hires get the best onboarding experience? Simple: by including engaging onboarding videos in your employee orientation structure.

We have compiled 13 examples of brands that created great onboarding videos to inspire and also teach you how to create the perfect employee onboarding video to boost your bottom line.

13 awesome examples of employee introduction videos 

First impressions can mean everything, and one way to make a lasting one is by creating a memorable employee welcome video.

While companies opt for a simple office tour, others go for a more creative approach. No matter your style, ensuring your video is engaging and informative is important.

Here are 13 examples of employee onboarding videos that will inspire you.

1. Intuit “We Are Intuit”

Industry: Financial Software 

Video length: 2 minutes 36 seconds

“We are Intuit” introduces new employees to how their older employees feel about their onboard session. Each person used a word to describe their experience. With high production values, the video introduces new hires to the various members of staff and departments.

Your employee onboarding video could be an important part of your orientation process. It's advisable to spice your employees’ onboarding with an inspirational video. 

Why it works: 

• The montage of employees giving positive one-worded answers is effective in drawing us in to see where the video is going.
• Its narrative engages with the audience, editing and joining each question with employees’ answers. 
• We love that it uses actual footage from employee meetings and the onboarding process. It’s great that they thought ahead to get this b-roll.

2. HubSpot “Storytelling at its Best”

Industry: Customer Relationship Management 

Video length: 3 minutes 31 seconds

Video storytelling is another important tactic to consider when creating engaging content. Employing a Storytelling technique for your new employee onboard video is another way to spice up your creativity.

The goal of storytelling is to evoke an emotional response in your audience, with the hope that this will motivate them to take action. This Hubspot example relies both on its strong voiceover script (and voice!) and its clever shots to paint the full picture of working at Hubspot.

Why it works: 

• The video is super stylized and a bit dramatic but in a fun and engaging way. The editing is self-aware, charming, and funny.
• It helps new employees learn more about the HubSpot culture and what they can expect from their first day at work. 
• It uses real HubSpot employees in action (and acting!), and they’re doing it in a comedic, superhero way.

3. Salesforce's "Oh, The Places You'll Go" Video

Industry: Customer Relationship Management 

Video length: 1 minute 38 seconds

This video features interviews with Salesforce employees talking about what they love about their jobs and the company culture. This is useful because it gives potential employees an idea of what life as a Salesforce employee will be like before they start filling out applications or attending interviews with recruiters.

Why it works: 

• It starts strong with a diverse set of Salesforce employees sharing strong, positive adjectives to describe the brand.
• The employees chosen to speak on camera deliver their testimonials naturally and succinctly. They were smart to choose this set of people to represent the company in this video (and leave in bloopers of them laughing)! 
• It gives an overview of the company values and a guide to everything Salesforce does, and it keeps things light but impactful.

4. Google's "An Intern’s First Week" Video

Industry: Technology 

Video length: 5 minutes 51 seconds 

Google's short video did the trick of quickly introducing new hires to the Google culture and team. This example features interviews with “Googlers” from around the world, talking about what they love about working at the company. It also overviews employees' perks and benefits — such as free food and on-site childcare. It feels like a short documentary. 

Why it works: 

• It guides viewers through the first week of the job and gives the floor to interns from different backgrounds.
• The footage is well-shot and feels bright and warm. It makes Google look like a welcoming place to work, especially for ambitious early career candidates. 
• It ends with a really powerful final line from one of the interns. Having a strong finish is incredibly important for those who watch through the end of the video — it’s the feeling you leave them with,

5. Amazon's "Day One" Video

Industry: E-Commerce 

Video length: 31 minutes 31 seconds

From software engineers and marketing managers to customer service associates, this video example showcases the diverse range of people who work at Amazon. We wanted to show an example that is more on the text-heavy, learning-focused side so that you can see what can be done when you don’t have live action footage and b-roll.

Why it works: 

• It covers all the basics of what a new hire should know about the company,  from Amazon’s history to its culture. 
• It shares glimpses into the lives of some of the company’s employees and how they can be successful in their roles.  
• It uses on-brand iconography and animations to add a visual aid to the voiceover throughout the video.

6. Adobe

Industry: Software 

Video length: 2 minutes

This video example begins with the employee personalizing the brand “I am Adobe,” followed by the President and VP introducing the vision and mission of the brand. Adobe’s video welcomes new hires through the President and Vice President Slides interjecting each presentation. It’s bright, well-shot, and simple.

Why it works: 

• It gives a brief overview of the company, which is great for new hires to get a better sense of working for Adobe. 
• It provides a link to a more in-depth employee handbook, so that new hires can easily answer some of their questions. 
• It showcases diversity to emphasize how anyone can be a part of the Adobe family. 

7. Zendesk “This is Zendesk”

Industry: Customer Service and Support 

Video length: 3 minutes 18 seconds 

Zendesk welcome video shows the character and personality of the Zendesk culture — introducing Zendesk through voiceover in clear vocabulary and photo illustrations. We get to know not only the product but the office, the culture, the CEO’s connection to the company and San Francisco, and the type of people who ZenDesk hires (and notably, does not hire — watch through the end!).

Why it works: 

• It uses persona-focused storytelling as an important step in creating a powerful and fun onboarding narrative. 
• It clearly highlights the Zendesk company culture with actual shots of ZenDesk’s CEO, the Zendesk office, and the neighborhood its a part of. 
• It’s cleverly written, using repetition and short, simple sentences that feel a bit like a storybook.

8. Canva Culture “Work Smarter, Not Harder”

Industry: Creative Design 

Video length: 3 minutes

This video example presented the Co-founder of Canva telling the story of how she came about the idea while in school and other team members talking about the development of creativity.

Why it works: 

• It starts with a fun, surprising shot of someone skateboarding through the Canva office.
• It features an inspirational story to emphasize the company’s vision.
• It tells a creative software story through creative visual design (which is to be expected from a design company!), b-roll from different Canva offices, and interviews from several employees, including the CEO.

9. Spotify “Engineering Culture”

Industry: Music Streaming 

Video length: 13 minutes 13 seconds 

With the combination of drawings, pictures, and storytelling, the corporation introduces us to the work structure in Spotify — promoting corporate values in all their glory. It keeps you captivated as the drawings continue to build on the screen and move around. This is reminiscent of the draw-your-life trend that happened on YouTube in the 2000s and definitely holds up.

Why it works: 

• It uses drawing illustrations, which is a creative way to explain to engineers the Spotify organizational structure. 
• It helps employees better understand the way Spotify works and divides missions. 
• The voiceover is well-paced and easy to keep up with, and the visual aids helps drive home more abstract ideas on how they organize their teams.

10. Zappos “Company Culture”

Industry: E-Commerce 

Video length: 5 minutes 41 seconds 

Zappos allows new employees to take a refreshingly realistic look at the company. The footage is raw, and no paid actors were used. This engaging video walks through the company's history, highlights its core values, and then brings the video to a close by sharing the benefits of working at Zappos.

Why it works: 

• The footage is truly down to earth and humanizes the brand. We love that some of the employees are actually in the same room as they talk to the camera.
• It has a light audio soundtrack that makes it feel inspiring and feel-good. It helps drill in that these are great people to work with.
• It focuses on the people who have easily influenced the Zappos office environment, and they’re all quite expressive and honest in their testimonials. 

11. Dunkin Donuts

Industry: Fast Food Restaurant   

Video length: 3 minutes 13 seconds 

The Dunkin’ Donuts onboarding video is a simple and inspiring presentation! In this video, one of their employees explains what it’s like working with the company. It dives into the business's brand, features, and day-to-day activities — payments, relating, and attending to customers.

Why it works: 

• The featured employee is standing inside an actual Dunkin Donuts location during the day.
• It includes viewers in the video, which emphasizes the company’s value of hospitality!
• It directly speaks to employees, their target audience for this content, and shows customer service in real time to show good examples of what the company expects from their teams.

12. Riot Games

Industry: Video Game and Entertainment 

Video length: 4 minutes 20 seconds 

This example shows how you can easily use a video as a conversation starter between old and new employees. This is a great way to ease the new person into their start date and create a dialogue between the two groups, using beloved works and easter eggs from the brand itself.

Why it works: 

• It features old and new employees, showing how they are all valued at the company. 
• The video really showcases how unique and fun the office is with this in-depth tour. We get aerial shots and other high-quality videos of their campus.
• The voiceover is funny, high-energy, and very entertaining.

13. Dropbox

Industry: Cloud Storage and File Sharing 

Video length: 2 minutes 17 seconds

Dropbox does a great job using a video to introduce the company in simple terms. This would be a great way to welcome new team members and realy get them to understand the purpose and value of the product. It gives a quick overview of the company and some interesting facts about it, all the while using a unique animation style to guide the storytelling.

Why it works: 

• It provides new employees with fun facts about the company, some they may not have heard from without being hired. 
• It appears to use paper cut-outs (cutout animation, or a specific type of stop-motion animation), which really makes this stand out from other product explainer videos.
• It starts with a relatable situation to draw the connection between have a “magic pocket” and Dropbox’s purpose. 

What are Employee Onboarding Videos?

An employee onboarding video, also known as an orientation video, is a short film or video that introduces new employees to your business, people, values, and culture. It’s the perfect way to welcome new team members and get them excited about working with you.

Onboarding videos are often used with other tools, such as an employee handbook, to give new employees all the information they need to feel comfortable and settled in their new role.

You can create an onboarding video in many ways, but it’s important to ensure that it covers the key information your new employee may need:

• An introduction to the company – what it does, its history, and core values
• An overview of the team they’ll be joining – who they’ll be working with and their roles.
• A tour of the office – where everything is and what facilities are available (if you have one, of course).
• An explanation of company processes – how things work, how the teams function.

Creating an engaging onboarding video doesn’t have to be expensive or time-consuming. There are plenty of great examples you can use for inspiration, and you certainly don’t need to cover everything all in one video either. Just be sure to get your new employees excited about the job!

Why use onboarding videos? 

Video is one of the most effective forms of content. The human brains process 90% of information visually. Not only do videos set up entertaining, impressionable ways for newbies to onboard, but they also aid in information retention.

Onboarding videos help orient employees and give them insights into your company's culture, core values, and expectations. They can also help boost morale and engagement by making new employees feel acclimated and valued.

One of the most expensive processes a business undergoes is taking the time to hire employees and adequately train them before they take on their positions. Thanks to onboarding videos, the process is now more cost-effective and can increase the company's ROI because you can reuse them again for more employees to come.

Effective video onboarding gives employees the knowledge they need to be successful. More importantly, it instigates their enthusiasm to stick with the company and deliver results that boost its bottom line.

Looking for seamless solutions to create recruitment videos and onboarding videos? PlayPlay empowers you to create high-quality content for LinkedIn, internal chat, email, and other channels, without any hassle or technical expertise required.

How to create an onboarding video? 

Here are 5 steps for creating an onboarding or recruitment video. Follow these tips to ensure you’re creating a compelling onboarding video! 

Step 1: Write a compelling script 

A well-structured onboarding video ensures new employees quickly grasp essential company information.

Start by defining the video’s goal, whether it’s about introducing your company’s culture, explaining tools future employees will have to use, or outlining their first tasks. Write a script with a clear structure, including an introduction, the main content, and finally, a call-to-action (CTA). Keep the video concise and engaging, ideally making it 2-5 minutes long. 

Step 2: Design your storyboard 

A visually cohesive video strengthens brand identity and improves knowledge retention. 

Use visuals that align with both the script and your brand identity to enhance understanding and engagement. Choose the best format for your video based on the nature of the content and the audience it is for, whether it’s live-action, animation, or screen recordings. Finally, incorporate employer branding elements like your company’s colors, fonts, and logos to maintain content consistency. 

Step 3: Record and edit your video 

A well-polished employee training video keeps viewers focused and improves information retention. 

Illustrate your key points effectively by capturing the right footage or creating animations that resonate with the information you’re discussing. Enhance the viewing experience with a clear voiceover or background music. Finally, edit your video carefully to ensure it is clear, has smooth pacing, and delivers engaging content. 

Step 4: Distribute your video on your company’s social or internal channels  

Now, it’s time to share your video on either your social media channels or your internal company channels to reach the audience you wish to! 

First, tailor the employee training content for each platform to boost engagement by using the right captions and hashtags. If you’re sharing on social media platforms, encourage your employees to share the video on their personal social media platforms to increase your content’s visibility and impact. If you’re sharing the training video content internally, you can create a buzz by sending the content out through different internal channels to ensure your employees are viewing it. 

Step 5: Monitor your video’s performance 

Regularly monitor your video content’s performance to have a better understanding of your audience’s preferences. This will help you refine your future content strategy and ensure that you’re posting content that interests your audience! 

Ways to monitor your content include: tracking key metrics such as views, watch time, and engagement levels. You can also gather feedback from viewers to identify areas for content improvement. Finally, you can use analytics to refine future onboarding videos and enhance information clarity. 

Create your next employee introduction video with PlayPlay

Now, you know the importance of employee onboarding videos and how they can serve as the central hub for a great onboarding experience. Remember, if your new hires churn out or struggle on their first day, it can dampen their motivation to deliver excellent results moving forward.

Do you want to employ the service of professional video software to create an engaging and educative video for your new employees’ onboarding?

PlayPlay is an all-in-one collaborative video creation platform that enables your marketing teams to turn any message into a compelling video. With PlayPlay’s innovative solution, you can create memorable videos within minutes with no editing skills required.

Get started today with PlayPlay’s free trial.