We all love a celebration. Social media holidays are an ideal way to connect and share with your existing and future audience while showing off your brand’s personality. They give you the opportunity to celebrate a whole range of events, some that are more well-known, like Mother’s Day, or some of the wackier holidays, such as ‘World Emoji Day’ – all helping your brand stay top of mind.
Social media usage also goes up over the holidays — in fact, Facebook reports that it has seen an increase of 26% during the November - early January period, and video is the segment that increases the most.
This is a great reason for your brand to jump on the bandwagon and start making some celebratory holiday content.
Download Your Free 2025 Social Media Holiday Calendar
Are you looking for a complete list of social media holidays in 2025? We’ve done the hard work so you don’t have to!
You can add this calendar to your Google Calendar by clicking on this link and selecting the “Add” button in the pop-up as displayed in the image below.
Just like that you have all upcoming social media and public holidays saved!
The Complete List of Social Media Holidays to Celebrate in 2025
Our calendar includes all of the following weird, wacky, and wonderful holidays that you can celebrate for your business. Let’s take a look at each month.
January 1 - New Year’s Day
January 2 - Science Fiction Day, Last Day of Hanukkah
January 4 - World Braille Day
January 5 - Golden Globes
January 6 - Three Kings Day
January 7 - Orthodox Christmas
January 13 - Korean American Day
January 14 - Orthodox New Year
January 15 - National Hat Day
January 19 - National Popcorn Day
January 20 - Martin Luther King Jr. Day, Inauguration Day, Blue Monday
January 21 - National Hugging Day
January 22 - Celebration of Life Day
January 23 - National Pie Day
January 24 - National Compliment Day, International Day of Education
January 25 - Opposite Day
January 26 - Lailatul Miraj
January 27 - International Holocaust Day
January 29 - Lunar New Year, National Puzzle Day
Premier of Dallas - National Hat Day Post
Wilson Tennis - Opposite Day Post
February 1 - First Day of Black History Month and LGBTQ Month
February 2 - Groundhog Day, Grammy Awards
February 4 - World Cancer Day
February 6 - National Frozen Yogurt Day
February 9 - National Pizza Day, Superbowl Sunday
February 11 - International Day of Women and Girls in Science
February 12 - National Hug Day
February 14 - Valentine’s Day
February 17 - Presidents' Day, Random Act of Kindness Day
February 18 - Flirting Day
February 20 - International Day of Social Justice, Love Your Pet Day
February 21 - International Mother Language Day
February 28 - First Day of Ramadan, Rare Disease Day
Pandora - Valentine's Day Post
Zenni Optical - Love Your Pet Day Post
March 1 - First Day of Women’s History Month, Zero Discrimination Day, World Compliment Day
March 2 - Academy Awards
March 4 - Mardis Gras, Pancake Day
March 5 - Ash Wednesday
March 8 - International Women’s Day
March 9 - Daylight Savings Time
March 14 - World Sleep Day
March 17 - St. Patrick’s Day
March 18 - Global Recycling Day
March 19 - National Let's Laugh Day
March 20 - International Day of Happiness, First Day of Spring
March 21 - World Down Syndrome Day
March 22 - Earth Hour, World Water Day
March 23 - National Puppy Day
March 31 - International Transgender Day of Visibility
April 1 - April Fool’s Day
April 2 - World Autism Day
April 6 - International Day of Sport for Development and Peace
April 7 - World Health Day, National Beer Day
April 10 - Siblings Day
April 11 - National Pet Day
April 13 - Palm Sunday and Passover
April 14 - Vaisakhi
April 15 - Tax Day, World Art Day
April 18 - Good Friday
April 20 - Easter Sunday
April 21 - Easter Monday, International Creativity and Innovation Day
April 22 - Earth Day
April 23 - Lovers Day
April 25 - Arbor Day
April 26 - International Sculpture Day
April 29 - International Dance Day
April 30 - International Jazz Day
Innocent - April Fool's Day Post
The Beaufort Bonnet Company - National Wear Your Pajamas to Work Day Post
May 1 - First Day of Asian American and Pacific Islander Heritage Month, May Day
May 3 - Kentucky Derby
May 4 - Star Wars Day
May 5 - Cinco de Mayo
May 6 - National Nurses Day
May 7 - National Teacher Appreciation Day
May 8 - ACM Awards
May 10 - National Small Business Day
May 11 - Mother’s Day
May 17 - International Day Against Homophobia, Transphobia, and Biphobia
May 18 - International Museum Day
May 20 - World Bee Day
May 22 - Red Nose Day
May 24 - National Brother Day
May 26 - Memorial Day
May 28 - National Burger Day
May 30 - World MS Day
May 31 - Champions League Final
Evolve - The Cinco de Mayo Post
Star Wars Day Post
June 1 - First Day of LGBTQ+ Pride Month, International Parents Day
June 3 - World Bicycle Day
June 4 - National Cheese Day
June 5 - World Environment Day
June 6 - D-Day Anniversary
June 8 - Tony Awards, Best Friends Day, World Oceans Day
June 12 - Loving Day
June 14 - Flag Day
June 15 - Father’s Day
June 17 - Mascot Day
June 19 - Juneteenth
June 20 - Summer Solstice
June 21 - National Selfie Day
June 23 - National Pink Day
June 25 - Global Beatles Day
June 29 - Camera Day
June 30 - Social Media Day, Asteroid Day
BarkBox - Father's Day Post
Syfy - National Selfie Day Post
July 1 - Canada Day, International Joke Day
July 2 - World UFO day
July 4 - Independence Day
July 7 - Muharram, World Chocolate Day
July 8 - National Video Game Day
July 13 - National French Fry Day
July 14 - Bastille Day
July 16 - National Hot Dog Day
July 17 - World Emoji Day
July 18 - Nelson Mandela Day
July 20 - Ice Cream Day, Chess Day
July 21 - National Junk Food Day
July 24 - Pioneer Day
July 24 - International Self-Care Day
July 30 - International Day of Friendship
July 31 - National Intern's Day
Tullibardine Whisky - World Chocolate Day Post
Disneyland Paris - Emoji Day Post
August 1 - International Beer Day
August 3 - Sisters Day
August 8 - International Cat Day
August 9 - Book Lovers Day
August 10 - National Lazy Day
August 12 - Vinyl Record Day
August 14 - Left-Handers Day
August 15 - National Relaxation Day
August 16 - National Tell a Joke Day
August 17 - National Nonprofit Day, Thrift Shop Day, National Cupcake Day
August 19 - World Humanitarian Day, World Photography Day
August 21 - Senior Citizen Day
August 26 - Women's Equality Day, National Dog Day
August 31 - National Eat Outside Day
Fandom - International Cat Day Post
Today Show - National Lazy Day Post
September 1 - Labor Day
September 4 - Wildlife Day
September 5 - International Day of Charity
September 7 - Grandparents Day
September 8 - Star-Trek Day, International Literacy Day
September 10 - World Suicide Prevention Day
September 12 - National Video Games Day
September 15 - Online Learning Day
September 16 - Guacamole Day
September 17 - Constitution/Citizenship Day
September 20 - Oktoberfest
September 21 - International Day of Peace, World Alzheimer's Day
September 22 - Rosh Hashanah, Fall Equinox
September 25 - World Dream Day
September 27 - Singles Day, World Tourism Day
September 29 - World Heart Day, National Coffee Day
September 30 - International Podcast Day
Red Wing Shoes - Labor Day
Stylist - National Coffee Day Post
October 1 - Yom Kippur, World Coffee Day, Start of Pink October
October 3 - World Smile Day
October 4 - World Animal Day
October 5 - World Teachers Day
October 6 - World Habit Day
October 7 - National Taco Day
October 10 - World Mental Health Day
October 12 - World Farmers Day
October 13 - Indigenous Peoples’ Day
October 17 - National Pasta Day
October 19 - Breast Cancer Awareness Day, New Friends Day
October 20 - Diwali
October 21 - Reptile Day
October 22 - National Nut Day
October 24 - United Nations Day
October 25 - Opera Day
October 27 - Mentoring Day
October 31 - Halloween
Albertsons - National Taco Day
November 1 - First Day of American Indian Heritage Month, Start of Movember
November 2 - New York City Marathon
November 3 - Sandwich Day
November 4 - National Candy Day
November 8 - National STEAM/STEM Day
November 9 - Social Media Kindness Day
November 11 - Veterans Day
November 13 - World Kindness Day
November 14 - World Diabetes Day, National Pickle Day
November 15 - America Recycles Day
November 17 - National Hiking Day
November 18 - National Princess Day
November 18 - National Entrepreneurs Day
November 19 - International Men's Day
November 20 - World Philosophy Day, World Children's Day
November 27 - Thanksgiving
November 28 - Black Friday, Native American Heritage Day
Random House Kids - Random Acts of Kindness Day Post
December 1 - World AIDS Day, Cyber Monday
December 2 - International Day for the Abolition of Slavery, Giving Tuesday
December 3 - International Day of Persons with Disabilities
December 4 - Wildlife Conservation Day, National Cookie Day
December 5 - International Volunteer Day
December 7 - Pearl Harbor Remembrance Day
December 9 - National Pastry Day
December 10 - Human Rights Day
December 13 - Violin Day
December 14 - Start of Hanukkah
December 15 - Bill of Rights Day
December 17 - Wright Brothers Day
December 18 - Twin Day, National Maple Syrup Day
December 21 - Winter Solstice (the shortest day of the year)
December 22 - Hanukkah Ends
December 24 - Christmas Eve
December 25 - Christmas Day
December 26 - Kwanzaa, Boxing Day
December 27 - National Fruit Cake Day
December 31 - New Year’s Eve
The Mustard Seed - Giving Tuesday Post
Big Bazaar - Christmas Post
6 examples of trendy social media holiday posts
Calendow - International Women’s Day
We love this example from Calendow, highlighting the struggles and challenges that women face every day across the world. The use of real-life footage brings the message home even more, whilst also highlighting how far women have come so far.
Fatburger - St Patrick’s Day
Fatburger got it right with this eye-catching and jolly advertisement, leaving their audience in no doubt of where they could enjoy tasty burgers on St Patrick’s Day.
SYFY - National Selfie Day
This amazing collaboration between SYFY and Chuckyisreal gives viewers a creepy but hilarious twist on National Selfie Day. We love this method of brand storytelling, using characters that people know and recognise, but in a completely different way to what they’re used to.
Starbucks - Halloween
Starbucks are the masters when it comes to making things go viral, and Halloween is no exception. With their special edition ‘Witch’s Brew Frappuccino’, they encourage their customers to share photos of their purchases under their specially created hashtag. Genius!
LSKD - Black Friday
We love this advertisement as it shows off the people that make LSKD’s business - their employees! This is a great example of how employer branding videos can be used to capture the attention of the viewer as they’re scrolling, with simple messaging to hammer the message home.
Porsche - Christmas
Christmas is one of the busiest holidays there is when it comes to social posts, with brands across the world fighting to get their message across with holiday videos and other campaigns. And Porsche does it so elegantly in this Christmas ad - full of festive vibes without a Santa in sight.
5 reasons why social media holiday videos are the best format to engage
Are you thinking of creating some engaging social media holiday content for your audience? Video is a great way to connect with them, with an estimated 3.37 billion internet users consuming video content in 2022 alone. Not convinced? Here are a few reasons why video is the best format for holiday content.
1. The power of storytelling
Video allows for emotional brand storytelling. By crafting compelling stories, you can evoke emotions, create connections and convey messages in a more impactful way. A well-told story can resonate deeply with your audience and leave a lasting impression - in fact, 71% of customers recommend a brand based on their emotional connection to it.
2. Simplifying complex ideas
Video can simplify complex ideas, making them easier to understand and digest. Through visual aids, animations and demonstrations, you can break down intricate concepts and communicate them clearly to your audience.
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Try for free 3. On-the-go consumption
With the rise of mobile devices, more and more people are consuming content on the go. Video is a mobile-friendly format that fits seamlessly into users' busy lives, making it a convenient way for them to engage with your content anytime, anywhere. Video is ‘zero-click’ content that has the ability to engage with audiences quickly and easily. The use of subtitles in videos ensures that even viewers watching on mute can understand the narrative and grasp the concept.
4. Show off your personality
Video provides a platform to showcase your brand's personality, culture, and authenticity. Through facial expressions, tone of voice and body language, you can create a more personal connection with viewers, humanizing your brand and building even more of a connection with your audience.
5. Increase your engagement
Video content often generates higher engagement metrics, including likes, comments, shares and click-through rates, indicating that viewers are actively interacting and responding to your content. Research has found that users are a whopping 52% more likely to share video content than any other type of content, making it all the more worthwhile to create this kind of content for your audience.
5 tips for creating engaging social media holiday content
If you’re going to create holiday content for your audience, you need to make it engaging. Here are our top 5 tips for getting it right, inspired by social media video agencies.
1. Tap into emotions and traditions
Holidays are a time full of emotions and traditions, so it’s a good idea to create emotional brand storytelling content that resonates with the feelings associated with the holiday, whether it's joy, gratitude, nostalgia or excitement. Incorporate familiar holiday symbols, colors, and imagery to trigger emotional connections.
2. Be authentic and relatable
Authenticity is key to building a strong connection with your audience. One way to tap into this is to share genuine stories, personal experiences, or behind-the-scenes glimpses of your employees showcasing how your brand celebrates the holiday. This works to humanize your brand, making it more relatable to your followers and encouraging them to trust in your message.
3. Create interactive content
Interactive content is great for encouraging engagement and participation with your audience. Run holiday-themed polls, quizzes, contests, or challenges that involve your audience on your social platforms, encouraging them to share their own holiday experiences, stories, or photos using a specific hashtag.
4. Utilize visual creativity
Visual appeal is crucial on social media to get people to notice your content amongst everyone else’s. Create eye-catching graphics, videos, animations, or GIFs that incorporate holiday elements. Infuse your brand's unique style into the visuals, while still embracing the holiday theme. Use captions or overlays to add context and call-to-actions.
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Try it free 5. Offer value and entertainment
Provide value to your audience by offering tips, ideas, recipes, DIY projects, or holiday-related content that aligns with your brand. Consider creating holiday gift guides, tutorials, or how-to videos. Entertaining content like funny skits, holiday challenges, or heartwarming stories can also engage your audience.
Generate revenue with studio-quality social media holiday videos made in minutes
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Brittany Du Bois
Content Marketing Manager, North America
Brittany has been living and breathing content in its many forms for over seven years in tech, media, education, and the health & wellness space. At PlayPlay, she leads content marketing efforts to drive value and, of course, some good ol' brand love.
