Lightspeed's Success Story: Crafting Engaging Global Internal Communications with PlayPlay

Internal comms

Employer branding

Location

United States

Industry

Technology

Employees

1k - 5k

Use Case

Corporate Marketing

PlayPlay's Impact

Yearly video production

Time saved in video creation from kickoff to final production

Lightspeed’s internal communications team needed to find a way to “cut through the noise” and scale their global employee communications in an engaging, useful, and comprehensible way.

This included:

Communicating important information about the business, straight from the executives
Training and encouraging regional sales teams to share knowledge globally
Sharing employer branding content

The Challenges

Limited budget & resources to create videos via their in-house branding team or agency
Low engagement rates with static content, requiring a refresh
Lack of expertise in video creation, making video communications inaccessible to the team

We had to lean on the marketing team to put together a video message from the executives, and this year I was able to do it myself. For the ‘Save the Date’ video we heard feedback that some employees thought we outsourced the videos for this event, but that was just me using PlayPlay.

Lizzie Harwood

Senior Manager Internal Communications, Lightspeed

The Solution: PlayPlay

Ease of use and dedicated support: With the support of their dedicated Customer Success Manager, they were ready to create agency-quality videos in a couple of hours, without previous experience.
Diversity of features: PlayPlay has hundreds of fully-customizable templates to inspire their next video, a drag-and-drop interface that makes video creation simple, and a full suite of professional editing features to ensure the highest quality results.
Team collaboration & branding features: PlayPlay’s branding and collaboration features give Lightspeed’s team the confidence that their videos are on-brand at all times.

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