Lightspeed's Success Story: Crafting Engaging Global Internal Communications with PlayPlay

Lightspeed’s internal communications team needed to find a way to “cut through the noise” and scale their global employee communications in an engaging, useful, and comprehensible way. 

This included:

• Communicating important information about the business, straight from the executives
• Training and encouraging regional sales teams to share knowledge globally
• Sharing employer branding content

The Challenges

• Limited budget & resources to create videos via their in-house branding team or agency
• Low engagement rates with static content, requiring a refresh
• Lack of expertise in video creation, making video communications inaccessible to the team

The Solution: PlayPlay

• Ease of use and dedicated support: With the support of their dedicated Customer Success Manager, they were ready to create agency-quality videos in a couple of hours, without previous experience.
• Diversity of features: PlayPlay has hundreds of fully-customizable templates to inspire their next video, a drag-and-drop interface that makes video creation simple, and a full suite of professional editing features to ensure the highest quality results.
• Team collaboration & branding features: PlayPlay’s branding and collaboration features give Lightspeed’s team the confidence that their videos are on-brand at all times.