Ÿnsect's Success Story: Boosting Employer Branding & External Engagement with PlayPlay

Founded in 2011, Ÿnsect is a leader in the insect-based nutrition industry, producing sustainable protein solutions for animals and humans. With 300 employees, a recently opened farm in the US, and a commitment to solving global sustainability challenges, Ÿnsect is growing rapidly. The Communications team, led by Nicole Vince, needed a way to demystify insect-based nutrition and communicate their mission effectively.

This included:

• Educating markets on insect-based nutrition as a viable alternative for sustainability.
• Promoting open positions through dynamic recruitment campaigns.
• Increasing social media engagement by telling more compelling, engaging stories.

The Challenges

• Low engagement rates with static content, limiting reach and impact.
• Difficulty educating audiences on insect-based nutrition, which was a relatively unknown industry.
• Limited resources to produce high-quality video content in-house.
• Need for more engaging content to promote both the brand’s mission and employee experiences.

The Solution: PlayPlay

• Ease of Use: PlayPlay’s intuitive interface allowed the team to quickly start creating videos with no prior video editing experience, allowing for faster video production without waiting for external help.
• Customizable Templates: The variety of templates helped the team generate fresh, original content for both internal communications and social media campaigns.
• Collaboration Features: PlayPlay’s collaboration tools enabled easy feedback and validation, speeding up the review and approval process.
• Increased Autonomy: PlayPlay gave Heifer’s communications teams full control over the video creation process, from ideation to publishing.