You call the shots, AI makes the cuts
AI handles the edit so your team can focus on the story
AI takes the repetitive work off the timeline (trimming, voiceover, dubbing, subtitles) so your team can spend its time on the story.
- 87% of teams use AI somewhere in video production Source: The Big Video Gap, PlayPlay 2026
- 76% say AI saves them time Source: The Big Video Gap, PlayPlay 2026
- 58% of teams use AI for subtitles and translations Source: The Big Video Gap, PlayPlay 2026
In 2027, AI earns its place in video as a production assistant. It trims the long recording, adds the voiceover, dubs the video into another language and writes the captions. Whoever leads the project spends less time on the timeline and more on what matters: what deserves to be made, how it should feel, and which take makes the final cut.
Language is where the gain is most visible. In February 2026, YouTube reported that more than six million daily viewers had watched at least ten minutes of automatically dubbed content in December 2025. With PlayPlay's AI Translator, you can adapt subtitles and on-screen text for audiences in 40+ languages, with editable versions for local review.
The story still needs a person. LinkedIn's research found that “real talk” videos, where real people speak openly, get 103% more dwell time than generic ads. So build around a person and a message that land, then let AI do the production work that takes them further.
Who's already doing it
- Jamie Oliver
One kitchen, many languages
Jamie Oliver added AI multi-language audio to his YouTube videos, and YouTube reports the dubbed tracks gained three times more views.
Takeaway: Dubbing turns one recording into several audiences.
- Pluxee
Support videos for every country
Pluxee publishes customer-support videos in its country help centers, like this French guide to using your Pluxee balance on a computer.
Takeaway: One support video, adapted for every country's help center.
Where to start
- 01
Hand AI the production chores
Trimming, voiceover, subtitles: let AI do the first pass, and have your team review what goes out.
- 02
Keep the story human
Start with what you want people to understand, feel, or question. Your team chooses the angle, the presenter and the final cut.
- 03
Put the time saved into your next video
Use faster production to test more ideas, publish more often, or turn a successful one-off into a regular series your team can sustain.
- 04
Think beyond the first language
Plan which audiences an idea could reach from the start. Give local teams room to adapt examples, humor, and references so the video feels made for them.
Adapt subtitles and on-screen text for audiences in 40+ languages, with editable versions for local review.
Discover AI Translator →