5 examples of animated marketing videos to boost your business

Animated marketing videos lends a playful, memorable touch to marketing videos, letting viewers know your business isn’t all business.

In the past, creating custom animation styles was time-consuming and expensive, making it unrealistic for most in-house marketing teams to produce their own. Not anymore. Producing animated videos is much easier today. Many companies with a defined product vision now use a DIY approach to create quick, effective marketing videos that bring a product or a service to life.

In this post, discover great examples of animated marketing videos, as well as the best practices to produce your own with style.

Why use animated marketing videos?

It seems like the demand for video production is endless, and audiences expect high-quality videos on a regular basis. No matter the topic or industry, animated videos are a great way to keep up with demand – a whopping 87% of video marketers say that video helps boost ROI. Check out this blog post on video marketing statistics to find more key figures.

Not only are DIY animated videos less expensive than agency produced videos: the bold, graphic look of animations is great for making a complicated idea more digestible.Another upside of animated videos production is the chance to showcase your brand’s unique look and point of view—creating memorable videos that stay with your audience and solidify your brand’s persona. The benefits of video marketing are pretty much convincing, aren't they?

Draw inspiration from these unique animated videos

When it comes to animated B2B video marketing, the only limit is your imagination. However, there are a few main categories of animated videos that marketing teams turn to again and again. Here are a few examples to inspire your own brand video media strategy with animation and style.

Animated Explainer Videos

Why answer your audience’s questions with a piece of written text when you could produce a concise, eye-catching explainer video to do the same thing? Animated videos lend themselves well to explaining topics or guiding audiences through a process. Here are a few examples of how-to videos that exemplify the effective, to-the-point messaging viewers appreciate.

With a snappy title and whimsical animations, this explainer video production only needs one minute to answer audience questions about what the business does—and how it could help the viewer make their own business more successful.In this example, simplicity is key. The narration is short and to the point, and the images aren’t overwhelming. Bonus: the video ends with a clear call-to-action, leaving no doubt about what viewers should do next.

A great sales pitch is short and sweet, and this video production doesn’t waste any time making a case for why viewers should sign up for the product or service of the company. After just a minute and a half, the audience has a clear idea of what features the service provides, all in a clean, classic-looking video.

Ending with a sign-up link and an image of the company’s logo ensures that the message comes across and viewers know what to do next.

Promotional Videos

Great promotional videos generate interest and excitement. Animated videos are a perfect way to make a one-of-a-kind branding moment that showcases the essence of a business or a product and gets audiences enthusiastic about what’s to come.

This video, promoting Google Voice, is one example of how animation can be used to explain a complex idea in a simple, straightforward way. Chances are, most people don’t spend time thinking about the intricacies of standard telephony systems, but this video production makes it easy to see how the way we communicate could be improved with animation and style.

It’s not surprising that Spotify, an audio streaming service, would create a promotional video that casts music as the star. The soundtrack is accompanied by vibrant animations and the brand’s signature green colour is used throughout, making this a great example of how animated videos can be used to bring a brand’s visual signature to life.

A few best practices to create your own animated marketing videos

Curious to know how to make a marketing video content? Creating an impactful animated marketing video relies on a few simple rules.

• First, like any piece of content, animated videos shine best when the creators know the audience to a tee. You can easily tailor the look and feel of a video to suit the tastes of your target —a more subdued video for a company audience, for example, or an exuberant, bright video for younger viewers. Pay also attention to the industry you are talking to! For example, in energy sector you could talk about renewable marketing videos whereas this topic is not relevant in other industries
• It also pays to know the objectives of the video beforehand too, that way you won’t veer from your intended point. Stick to your goals and an effective animated video is sure to follow.
• Prep work is also key; create a storyboard and a script beforehand, so the work of creating a video with animation is streamlined as much as possible.
• Once you are ready to create a video content, choosing simple, high-quality editing tools like PlayPlay will make all the difference with the animation. Look for tools that contain pre-made animations and an intuitive interface.
• And, don’t forget about the sound! Getting the sound and music just right is as important as the look of the final product.Lastly, adding subtitles helps ensure that the maximum number of viewers can engage with your video content.

Over to you

Animated marketing videos are great media content. Adding great animation to your videos can take your results from 0 to 100. But don’t take our word for it. Ready to incorporate awesome animation into your own video media production? Try a 7-day free trial of PlayPlay to bring your videos to their best life !