What comes to mind when you hear “company culture videos?” Most people picture awkward corporate montages featuring employees in forced smiles, artificial testimonials about “work-life balance,” and generic office footage set to upbeat stock music.
Sure, that's one way to do it, but it's not the only way. In fact, it's probably the worst way if you actually want to attract top talent and build a genuine connection with your audience.
The best company culture videos are authentic stories that showcase real people doing meaningful work. They offer transparent glimpses into actual day-to-day experiences and are rooted in honest conversations that reveal the true personality and values of the organization rather than corporate speak.
When done right, these videos become powerful tools for attracting the right people and building a brand that resonates with both employees and customers. In this article, we will share 10 company culture videos that get it right.
What is a company culture video?
A company culture video is any type of video content that showcases your brand values, shows what it's like to work at your organization, or explains what your brand cares about.
These videos range from professionally produced corporate pieces to more casual, employee-generated content filmed on smartphones. What matters is that they feel genuine and give viewers a real sense of the company's personality and work environment, rather than coming across as overly polished marketing materials.
Here’s a far from exhaustive list of what you might find in a company culture video:
- Real employees talking about their work experiences and what they enjoy about the company
Behind-the-scenes footage of daily office life, team interactions, and workplace atmosphere
Visual representation of company values in action rather than just stated policies
Office tours showing workspaces, amenities, and facilities
Team activities, celebrations, or company events.
Leadership discussing the company's mission and vision.
Testimonials about career growth opportunities and work-life balance.
10 company culture videos and what makes them work
It's time to get inspired! Here are ten company culture videos that wowed us.
1. Buffer
What it showcases: In this video, Buffer employees share what they love most about the company’s culture. Each employee highlights something different, giving the audience a well-rounded overview of Buffer’s culture. Plus, they all get separate “screen time”, so no one overshadows the other.
Why it works: The video feels authentic and human. Instead of just rehashing company values, the employees explain what stands out in their own words. Plus, the filming is informal and relaxed, which makes it more engaging than typical corporate culture videos.
Takeaway: Put your employees front and center of your company culture videos to make it more authentic. Focus on human connection over technical video production.
2. Float
What it showcases: Float founders discuss the company's mission and vision, and how these drive their overall product decisions as an organization.
Why it works: This video brings Float’s mission and vision to life — not as written statements on a website, but in the founders’ own words. They explain what drives the company and share proof (customer testimonials) that they’re following through.
Takeaway: Every company has a mission and vision statement. Go beyond that by sharing how these come to life. It proves that these aren't empty statements — instead, they guide the business’s day-to-day decisions.
3. Kit
What it showcases: This video gives the audience a rundown of what happens during the Kit team retreat. It highlights core activities from each day and shows how team members collaborate with each other to come up with their best ideas.
Why it works: The video pulls back the curtains to show what happens during a team retreat. It invites the audience to partake in an experience that would have ordinarily remained “out of bounds” to them.
Takeaway: Make your company culture videos a two-way street. Invite your audience to participate asynchronously and bring their ideas to life. It strengthens their connection with your brand.
4. tl;dv
What it showcases: The video captures tl;dv employees engaging in a lie detector game during their team retreat.
Why it works: The video doesn't feel curated. Instead, it captures employees as they naturally engage with one another. The overall setting and vibe are consistent with tl;dv’s brand image across all its channels, making the content more authentic.
Takeaway: Consistency matters when highlighting your company culture. If your brand feels “uptight” but your company culture video tries to make it appear quirky, the audience will find it harder to trust you.
5. Databox
Video example: Link
What it showcases: Databox employees explain what one of the company's values means to them and why it matters.
Why it works: This video shows how well employees understand and embody the company's values. It's a great way to get everyone on the same page and ensure they understand how your brand values impact every decision the business makes. It also doubles as content for employer branding and ramping up new hires quickly.
Takeaway: Create multi-purpose company culture video content that can serve internal and external brand needs. That way, you get more out of your efforts and enjoy higher return on investment (ROI) without creating new content all the time.
6. PlayPlay
What it showcases: This is a light-hearted video showing end-of-year activities at PlayPlay.
Why it works: This video stands out because it captures employees in their natural element: laughing, collaborating, and genuinely enjoying each other’s company. It doesn’t feel like a staged corporate recap or a forced celebration of the year’s milestones. Instead, it gives us a glimpse into real moments of connection. You can feel the camaraderie, hear the inside jokes, and see a work culture where people actually like being around each other.
Takeaway: Let your culture speak for itself. People don’t connect with staged corporate messaging; they connect with a culture they can feel. When you showcase real interactions — unscripted moments of teamwork, laughter, and connection — you build trust and relatability.
7. Hubspot
What it showcases: This video gives prospective employees a well-rounded overview of Hubspot‘s culture. It features a recruiter as narrator, and other Hubspoters who share what they love most about the culture and working with the organization.
Why it works: The video combines the show-and-tell narrative approach. The recruiter explains the organization's mission, vision, and backstory to create brand familiarity. Then, the video introduces Hubspoters who provide “proof” that it is a great place to work.
The video production is also very professional. The shot shifts from the narrator to different scenes from the Hubspot offices. While the background and setting are busy, it doesn't distract from the video's core message.
Takeaway: Employees are an excellent resource for bringing your company culture to life. Find ways to integrate their experiences into your videos, even if you're investing in a more formal production.
8. Close
What it showcases: It features bite-sized interviews from the Close leadership team and employees — with each sharing a personal perspective of the company's culture.
Why it works: A lot of company culture videos fall into a common trap: they separate the narrative. You’ll either hear from the founders talking about values in abstract terms, or from employees sharing isolated feel-good moments, but rarely both in a cohesive story.
Close takes a different approach. In this video, you hear directly from both the founders and the employees, creating a more holistic, grounded picture of what the culture actually looks and feels like day-to-day. The leadership shares their vision, but more importantly, the employees echo that vision in their own words, without sounding like they’re reading from a script.
Takeaway: If you want your culture to resonate, it has to be consistent across every level of your company. When both leadership and team members speak the same “cultural” language (without being coached to), it signals authenticity and alignment.
9. Deloitte
What it showcases: The video shows a day in the life of a Deloitte employee. While it doesn’t feature a first-person narrator guiding us through the experience, it still effectively walks the viewer through each part of the employee’s workday.
Why it works: It gives an inside look at what it’s actually like to work at Deloitte. Viewers walk away with a more grounded sense of the work culture, pace, and team dynamics. That makes the video useful not only for recruitment but also as an onboarding asset. New hires get a preview of what’s ahead, which helps ease the transition and reinforces that they’ve joined a company that values openness and clarity.
Takeaway: When done right, a company culture video becomes a built-in filter. It attracts candidates who align with your values and work style, while quietly turning away those who don’t — helping you to find the right talent on time.
10. Paystack
What it showcases: This is a four-minute vlog of Paystack’s team offsite. It captures key moments, including arrivals and highlights from each day. The entire video is narrated first-person by the company's CEO — which makes it feel like a personal recap instead of corporate storytelling.
Why it works: The video feels genuine and helps the audience to connect not just with the brand, but also with its leadership. We learn what bringing people together means for the company and why this is an integral part of their culture. The images and footage presented reinforce that getting the team together leads to better collaboration and engagement.
Takeaway: When leaders get behind the camera and speak directly to the audience, it creates a sense of intimacy and trust. A simple, well-shot vlog with a personal narrative can say more about your culture than a polished montage ever could.
Create professional company culture videos with PlayPlay
Many businesses believe that they need to invest thousands of dollars in video production to get professional company culture videos. And while there's a time and place for that, corporate video production doesn't have to be a huge investment every time.
With PlayPlay’s video creation and editing software, you can create professional and engaging company videos for a fraction of the cost and time of traditional video production.
As a PlayPlay user, you can create videos from scratch or use the AI video assistant to generate first drafts from prompts. We also have easy and customizable company culture video templates that you can tweak quickly to get a ready-to-use video.
Here's what one of our customers says about using PlayPlay for video creation.
“PlayPlay allows me to create polished videos very quickly, which has made it easier than ever to produce high-quality content for our brand. In a world where video is king, I finally feel like I can actually keep up with marketing trends. Plus, the tools allow for brand consistency across all of the assets that it helps us create.”
Want to test it for your team? Try PlayPlay for free — no credit card needed.
Got more questions about creating company culture videos that elevate your brand? You'll find some helpful answers below.
Company culture videos FAQs
A company culture video should be 1-2 minutes long. That's enough to give the audience an overview and feel of your company culture without overwhelming them with too much detail.
Also worth noting that the videos can be longer or shorter depending on the message, type and channel. For example, if you're posting on YouTube, the video can be minutes or even hours long, while TikTok and Instagram are more suitable for bite-sized content.
A good company culture video includes the organization’s vision and mission and a display of values in action. For example, an employee talking about how the company's generous time off policy helped them deal with a personal issue without burning out.
To make your company culture video stand out, focus on authentic storytelling that connects with the audience while showcasing your brand values. You should ditch the “corporate speak” and communicate in a way that brings your values to life and helps your audience connect with the “human” side of your brand.
For example, instead of reading out values, narrate a story that shows how the company upheld its values in a specific situation and the impact on an employee, customer, or the entire team.
Company culture videos are used for the following:
- Employer branding and recruitment: To attract A+ talent to the organization and make it easier to fill open positions.
- Internal team building: To strengthen the bond within the team and help employees connect better with the company’s mission, vision, and values.
- Marketing and brand building: To strengthen the organization’s brand image and create a positive impression in the public's mind.
- Onboarding and training: To quickly ramp up new hires and make it easier for them to fit into the organization’s work culture.
