13 Top Brand Video Examples For Your Next Campaign

An excellent brand video is not about having a complex storyline, a huge marketing budget, and fancy video equipment.

It's all about creating a clear and engaging marketing story that gets the message across in a fun way, and using awesome visuals to make it really pop.

In this article, we'll share 13 of the best brand videos we've seen to guide your creative marketing process.

The best 13 brand videos to inspire you

We scoured the internet for some of the most creative brand videos over time. Whether you have a small team or budget, you’ll find something inspiring on our list.

1. Buffer’s features recap video

Buffer does a great job of highlighting its tool’s latest features while drawing attention to its awesome remote culture.

The first thing you notice is the video’s beautiful landscape, showing that Buffer employees can work wherever they want. Then, Buffer’s Product Marketing Manager explains each new feature with quick walkthroughs of how they work. 

Industry: Social Media Management

Video length: 2 minutes 

Why it works: 

• The video opens with a really casual and human comment from the Buffer employee. It’s a fun way to get your attention.
• The tone is light-hearted and engaging, which builds on Buffer’s brand voice and tone throughout their blog posts and social media content.  
• The clip ends with a slide showing the company’s brand name, logo, and colors which showcases the brand’s elements in a clear way. 

2. Slite’s feature announcement video

What we love most about this clip is how it shows off Slite’s visual identity without drawing attention away from its core point. 

For example, Slite's pastel brand color is used for the video’s background. The font, text placement, and overall illustrations also match Slite’s typography and iconography. On top of that, the video introduces the brand name early for quick recognition. This is a good example of how your brand book can be embedded in your storytelling seamlessly.

Industry: Collaboration Software 

Video length: 1 minute 

Why it works: 

• Slite does a great job at balancing visual branding with product messaging to give the public a clear understanding of the company’s identity and what they have to offer customers. 
• The company also doesn’t wait until the end of the branded video to introduce its visual elements. Instead, it embeds them throughout the clip to establish a strong brand image early. 
• The visuals and motion design keep you captivated and support the overall message.

3. Paystack’s quarterly roundup video

Instead of embedding visual elements like Slite or Buffer did, Paystack employees narrate the company’s quarterly milestones wearing branded merchandise. 

This is a subtle way to humanize the brand through brand storytelling. Specifically, it transforms the company name, logo, and colors from abstract visual elements randomly plastered on a video background into something that humans can interact with. This makes it easier for the target audience to engage with the clip and recognize the brand.

Industry: Payment Processing Solutions  

Video length: 7 minutes 30 seconds 

Why it works: 

• The branded video is human-first, from its narrative style to the company identity presentation which helps build trust. 
• It features employee narration that shows how important they are to the company image and how much Paystack values their team.
• The employees are bright and bubbly and give great energy throughout the video.

4. PlayPlay’s Content Summit video

This is a promotional video for PlayPlay’s Content Summit.

It opens with a quick footage of the event and brand name. Next, it gives a rundown of sessions the audience can expect and names participating brands — to whet their appetite. The clip ends with the event date and registration link.

Industry: Video Creation Software 

Video length: 20 seconds

Why it works: 

• It’s highly branded with bright, warm colors and exciting music.
• It passes important information quickly with fun motion design, so the audience learns without losing interest or their attention spans.  
• It shares enough to pique the public’s curiosity while providing a clear CTA to prompt them to take the next step. This ensures the company is taking the right steps to encourage prospects to become clients. 

5. Vyond’s community champion video

Brand launch videos don’t have to be from your company or employee’s perspective every time. Tap into the power of customer reviews by letting your customers narrate their positive experiences with your brand.

Vyond does this excellently in this video. One of Vyond’s community champions introduces themselves to the public, talks about Vyond’s impact on their work, and highlights the benefits of participating in the community. User-generated video content (UGC) is a telling example of how you can level up your brand awareness. 

Industry: Animation and Video Creation Software 

Video length: 1 minute 

Why it works: 

• Vyond uses colorful animation to tap into their friendly and playful brand image, which puts viewers in a good mood! 
• The company uses its name and logo at the beginning and at the end of the animation to make sure its viewers become aware of the company and its identity. 
• It uses a real employee’s voice over, making it more fun, personable, and human despite it being fully animated.

6. Thinkific’s product announcement video

This branded video from Thinkific starts out like a Lionsgate sci-fi movie — soundtrack, space suit, narrator, and all that good stuff. The opening scene captures viewers’ attention and piques their curiosity: everyone wants to know where the setting and narration lead to. Then, it quickly transitions into a product announcement with the Thinkfic logo and company colors.

From this point, the clip highlights functionalities while alluding to the space context throughout. It brings both contexts together in the end: a space explorer standing beside the brand and its name.

Industry: Educational Technology 

Video length: 1 minute 25 seconds 

Why it works: 

• The video uses a familiar story setting to capture viewers’ attention and neatly connect this narrative to the presentation. 
• The transition from the catchy, dramatic intro to the announcement is smooth and introduces the company and product naturally. This ensures the public stays engaged and intrigued throughout the video. 
• It has a great use of visuals and animated elements that lean into social media styles we’re familiar with (quick cuts and pacing).

7. Spotify’s summer internship video

People are more likely to believe your employees’ experiences with your organization versus your branded content videos. That’s something Spotify knows too well.

In this employer branding video, it hands the microphone over to its interns to show the audience what working at Spotify looks and feels like. We see them head to work and go about their day-to-day tasks. They also answer questions about their most surprising experience during the internship and share their best advice for future interns. Video interviews help humanize your brand and put your stakeholders upfront, which can be really compelling to viewers.

Industry: Music Streaming 

Video length: 3 minutes 20 seconds

Why it works: 

• The video has an authentic, human-first style, which builds viewers’ trust in the brand. 
• It reinforces viewers’ knowledge of the brand by showing Spotify’s logo and brand colors at the end of the clip. 
• It features several interns, giving us a look at multiple perspectives and experiences that give a fuller picture of their summer internship program.

8. Coca-Cola’s Share A Coke campaign video

You can’t talk about brand videos without mentioning Coca-Cola’s Share A Coke campaign.

This video takes us through a dog’s search for its name on a Coke bottle. It goes through different scenes until it lands on a rooftop and spots its name on a billboard. The point is clear: there’s a Coke for everyone.

The clip also showed that the Share A Coke campaign is not just about finding your name on a bottle but also about sharing and creating memories with loved ones.

Industry: Beverage 

Video length: 30 seconds 

Why it works: 

• The video uses fun music and quick actions to tell a clear story and easily convey Coca-Cola’s brand message to the viewers. 
• There is product placement in every scene which aids company recognition. 
• The shots are high energy and match the music and pacing. The video overall just makes you feel good!

9. Deel’s glossary video

This clip is all about explaining a key concept that Deel’s audience truly cares about.

The instructor, a woman, stands against a monochrome background. She explains the term “employer of record” at a casual pace. Her gestures, facial expressions, and actions make it seem like she's talking to people in the same room.

Industry: Human Resources Technology 

Video length: 1 minute

Why it works: 

• The video showcases little or no brand visual elements and saves their logo for the end of the clip to ensure their viewers stay focused on their values. 
• The gags are super fun, like the light costume change and use of props.
• The instructor has a wide range of emotions and is super expressive.

10. REI’s “Opt Outside” campaign

REI’s “Opt Outside” campaign is a great example of how a brand video can be used to promote a cause or message that is important to your company.

The marketing campaign encourages people to spend time outdoors instead of shopping on Black Friday, and the brand video features stunning footage of people hiking, camping, and enjoying nature.

Industry: Retail and Outdoor Gear 

Video length: 30 seconds 

Why it works: 

• Starting a video with an interesting number/stat is a great way to hook an audience in the first few seconds.
• The video has helped build a strong brand reputation by showing their advocacy for the environment and outdoor recreation. 
• It also shows viewers the organization’s mission is to encourage wellbeing by connecting them with nature. 

11. HubSpot’s Q4 ad

This clip shows HubSpot’s deep understanding of its target audience: salespeople. Sales folks face heightened anxiety and pressure in the last quarter of the year. Hubspot’s point is simple: Our tool solves the Q4 problem.

Each scene helps the target audience visualize the excitement they will feel after crushing their Q4 targets. The video ends by introducing HubSpot’s Sales Hub before showing the company’s logo and color.

Industry: Customer Relationship Management 

Video length: 30 seconds 

Why it works: 

• Another great hook is quickly identifying a problem that the audience relates to, and this video does it well.
• The video allows the audience to visualize how achieving their Q4 goals will impact life beyond the office. This encourages viewers to trust the organization to make positive changes in their lives inside and outside the office. 
• Beyond showing sales folks celebrating, the video taps into excitement beyond the office like a TikTok challenge simulation or news broadcast. 

12. Fenty’s The Culture of Skincare video

This clip shows that Fenty caters to all skin tones and cultures. There is no voiceover or dialogue, just fast-paced music.

The video is made up of quick snapshots of people of all skin tones. They are happy and have a confident glow that comes with using skincare that’s right for their skin. It ends with footage of the brand name. 

Industry: Beauty and Cosmetics 

Video length: 1 minute 

Why it works: 

• The marketing clip taps into important social conversations in the industry, which is a great way to convey the “why” of their brand. 
• It also shows how the organization values diversity by contributing to a larger conversation of discrimination in skin care.
• The visuals are aesthetic and smooth, which reflects well on a beauty brand.

13. Hyundai Kona’s product information film

This video showcases the Hyundai Kona as a car that can take you anywhere and give you a shot at life. It features Hawaii’s stunning landscapes and cityscapes, along with the Kona's sleek design and advanced features.

Industry: Automotive 

Video length: 2 minutes 

Why it works: 

• This marketing video proves you don’t need voice-over to convey your point in a clear way! All it does is feature footage that highlights the point clearly without overloading the audience with information.
• It shows off the product in a dreamy way by featuring a background that many audiences will find serene. 
• The shots are creative, dynamic, and new. Overall, it’s just a great video to look at! 

What is a brand video?

A brand video is any video, short-form or long-form, that showcases visual elements — like your logo, name, and colors — and clearly communicates what your brand cares about.

It conveys your brand values, personality, and messaging and helps you establish a strong brand identity. This is one of the key aspects of brand content, which aims at improving its image and generating awareness. There are so many ways you can approach creating a brand video!

How to create an impactful brand video?

Here are 4 steps for creating a brand video your audience will love! 

Step 1. Define your goal and message 

The first step in creating the best brand video is defining your brand’s communication goal. By defining your goal, you’ll be able to craft a meaningful point that aligns perfectly with what you are trying to achieve. 

When defining your goal, you can ask yourself the following questions: 

• What do you want to achieve? 
• Are you focused on increasing brand awareness, introducing a new product, or strengthening brand loyalty?

When defining your message, you can ask yourself the following questions: 

• What do you want your audience to feel while watching your video? 
• What actions do you want them to take after watching it? 

Step 2. Understand your audience and build your story

Understanding your audience involves knowing exactly who you are speaking to. Your video should speak directly to their pain points, interests, and values, so that you are more likely to retain their attention and keep them engaged with your brand. 

It’s no secret that humans connect with stories, not sales pitches. When building your narrative, focus on tapping into audience emotion. Examples of videos that include this narrative are: a customer’s journey, a behind-the-scenes look, or an inspirational brand story. 

Step 3. Choose engaging visuals and sound 

Create or choose visuals that support and enhance your story, while captivating your audience so they continue watching your video! Make sure to use strong imagery that clearly reflects your brand identity, such as color palettes, typography, and logo placements. 

Keep in mind that music and sound effects are key for evoking emotion! Make sure you’re choosing music that matches the tone of the video and complements the visuals without distracting from the main message. You can even include a voice-over or on-screen text to reinforce key points. 

Step 4. Distribute on the right channels 

The last step in your brand video creation process is distributing your content on the right communication channels! Pick which channels work best for your brand, whether it be social media or blog posts on your website, and optimize your video for each one. 

Some things to consider when optimizing your video are the length, format, and CTA. Each communication channel has its own specifications or recommendations for these aspects, so make sure your clip is adaptable for the channels you’re choosing.

Create brand videos with PlayPlay

You don’t have to be an expert video creator to create professional and aesthetic-pleasing brand videos.

After writing a good script, use PlayPlay to create professional on-brand videos in minutes. PlayPlay has hundreds of fully-customizable templates to inspire your video direction and speed up content creation.

Step 1: Sign up for a free PlayPlay account.

Step 2: Select how you want to create the video. You can choose a template, try the AI video assistant, or do it from scratch. For this tutorial, we'll use the AI video assistant.

Step 3: Enter your prompt into the AI chatbox.

Step 4: Click “create video”, and the AI will generate a professional brand video in seconds.

Step 5: Add extra finishing touches to your video by editing the video’s elements. You can change text and color, and add your brand elements like logo, color, and typography to the video. You can save and use them repeatedly using PlayPlay’s branding feature.

Step 6: That’s it! Your video is ready. Share it with your team for review, use the share link to share it with your audience, or download and upload it to your communication channels in a few clicks. It’s that simple!

Ready to create business videos in no time with PlayPlay?