The Most Effective Brand Videos and How to Create Yours

A brand launch video is one of the most effective ways to create a buzz around your brand and build a solid emotional connection with your target audience. But it takes work to pull off.  

Many marketing managers have trouble coming up with exciting video concepts. And when they eventually do, they struggle to bring the idea to life.

That’s why we put this article together. First, we’ll share 11 brand launch video examples to inspire your creative process. Then, we’ll show you how to translate your creative ideas into professional and engaging brand launch videos in minutes with PlayPlay — a complete yet simple video solution made for everyone.

What is a brand launch video?

A brand launch video is a short-form or long-form video that introduces and promotes a new brand or a significant rebranding effort. It can also announce a company milestone like a product or feature release.

Brand launch videos are a crucial part of a brand's marketing strategy. Brand awareness videos generate excitement, and establish a connection with the target audience.

Say you launched new product packaging; a brand launch video will help your audience familiarize themselves with it quickly so they can identify your product anywhere and at any time. It requires that you already internally implemented a brand book.

The top 11 creative brand launch videos

From documentary-style videos to simple and engaging animation, here are our 11 best brand video picks to inspire you.

1. The Leap’s product launch video

This video does a great job with brand storytelling. It starts like a sci-fi movie with an intriguing narrative voice-over that piques the audience’s curiosity.

Then, it quickly transitions into a product run-through explaining what The Leap is and how it helps creators launch digital products in minutes. The walk-through clips make strategic references to the sci-fi theme established earlier.

The video ends with a unification of the space theme with the brand name to tie the entire narrative together. We love how this video uses a familiar story setting to grab the audience's attention and neatly connects it to the product.

2. Seyfarth brand introduction video

This brand introduction video uses the telling method to introduce Seyfarth to the audience. Instead of showing characters in action, it shows text on screen to tell the brand story.

The short texts are displayed sequentially as the video transitions from one clip to the next. It ends with footage showing the brand name, logo, and colors.

Since there’s no voiceover, the video uses upbeat music to fill the void. This creates a positive and energetic mood among the audience and helps to keep their attention focused on the brand content. It also uses images to fill the background, as there are no video characters.

We love how this video combines many visual and audio elements to communicate the brand’s key message.

3. Meta rebranding video

What better person to share a change in your company's mission, vision, and overall brand presentation than your founder?

In this video, Mark Zuckerberg, founder of Meta, introduces the company's new brand identity to the audience. He doesn't only share the new visual identity and make. Instead, he takes the audience through a quick rundown of the company's history, its initial vision, and its new focus that necessitates a change in brand identity.

This is an effective way to build a solid emotional connection between your audience and your brand. When people understand your brand’s “why,” they'll find it easier to connect with and trust your new identity.

There’s an important lesson here: Don’t just change your brand identity; tell a compelling story about why it matters.

4. Buffer’s Facebook Reels announcement video

A smart way to introduce a new product is to lean on something your target audience is already familiar with. That's what Buffer does here.

The video piques the audience’s interest by opening with a question. Then, it slowly guides them to the answer with data-driven statements. The numbers shared here convince the audience to try out Facebook Reels.

Finally, it introduces Buffer as a tool that helps the audience schedule and post Facebook Reels quickly for free. The video also uses GIFs and memes to add humor and keep the audience's attention throughout its duration.

5. PlayPlay's content summit video

This is a simple announcement video that delivers its message aptly. Instead of taking a storytelling approach, PlayPlay experiments with captivating visual and audio elements to capture the audience’s attention and communicate key information about its upcoming content summit.

It shows that you don't always have to invest in complicated brand narrative to create a great business video. What matters is how you use visual and audio elements to pass across one concise message.

6. Hockeystack’s content attribution ad

Similar to Umault, Hockeystack creates an ad in the form of a horror movie trailer for its marketing attribution software.

The video is based on a context its target audience is familiar with: Using gated assets for lead acquisition. Only this time, it flips the script and shows how prospects feel when they receive endless emails and phone calls after downloading an ebook or white paper from a company's website.

The superb acting, plot sequence, and overall production are what make this video stand out. It captures the audience’s curiosity from the first clip to the end and transitions smoothly to the core message to wrap things up nicely.

7. Just Eat’s brand announcement video

Far into this video, you'll think you're watching a new hit from music stars: Latto and Christina Aguilera.

Every brand element is neatly immersed into the music setting. The product pitch is woven into the song’s lyrics. Both music stars show off the Just Eat mobile app and meals.

We love how this video delivers the brand elements in a format that captures the attention of their audience.

8. Twix’s camping ad

The brilliant use of humor is what makes this video stand out. It features four characters: two humans and two bears.

While the humans contemplate on what side of the Twix to choose, the bears do the same — only this time, they're deciding on which human to eat.

What makes it equally hilarious is that the humans are unaware of the bears behind them. So, in that situation, they're like Twix for the bears.

In between the humor, the dialogue paints a vivid picture of what eating a Twix bar feels like, especially the snap and crunchiness.

9. Etisalat’s “Now You’re Talking” ad

Brand introduction videos don’t have to be complex. You can combine your brand elements with a straightforward narrative to deliver your core message to the audience. That’s what Etisalat does here.

It features a woman with a half-open zip on her lips, preventing her from speaking. The zip slowly opens and falls off, and the woman starts laughing. The video ends with the brand name, logo, and slogan.

We love how this video shows off its visual elements — from the green dress and lipstick to match the brand color to the zip turning into a butterfly that forms the Etisalat logo at the end.

10. Airtable’s product video

This video walks the audience through different Airtable features so they can see how it fits into their workflow. The voiceover explains each element as the video transitions from one dashboard clip to the next.

This is an intelligent way to give your audience a peek into what using your software tool looks and feels like. With the colorful illustrations and highlighted benefits, anyone who watches this ad will love to try Airtable for themselves.

11. Passionfroot’s feature launch video

This video opens up with a visual representation of a problem that Passionfroot’s audience faces. This familiar context draws them in to watch the ad to the end.

Then, it introduces the new feature, Attachments, which solves the problem highlighted earlier. The illustrations, text, and music match the brand's light-hearted and quirky presentation.

How to create professional brand launch videos with PlayPlay

If you thought you had to be an expert to create professional and engaging brand launch videos, think again.

With PlayPlay, you can create videos that are as good or even better than what we featured on our list in a few minutes. Let’s show you how.

P.S.: This tutorial assumes you’ve already recorded your brand launch video. If you haven’t, do that first.  

Step 1: Sign up for a free PlayPlay account.

Step 2: Select how you want to create the video. You can choose a template, try the AI video assistant, or do it from scratch. For this tutorial, we'll use a template.

Step 3: Choose your preferred template. We’ll use the “present your company” template. Selecting the template takes you to the video editor.

Step 4: Click “upload media” to import your recorded video into your project dashboard.

Step 5: Edit the video elements. There’s so much PlayPlay lets you do here. For example, you can change text and color, add new screens, music, and text and crop your video.

Step 6: Add your brand elements like logo, color, and typography to the video. Remember to save them so you don’t have to start from scratch for subsequent videos.  

Step 7: Click “Preview” at the top right corner of your screen to see what your video looks like.

Step 8: If you’re satisfied with the look and feel, click “Generate HD video” at the bottom right corner of your screen to create a high-definition quality video. This will take a few minutes.

Step 9: That’s it! Your professional branded content video is ready to go live. Share it with your team for review, or download and upload it to your communication channels in seconds.

Launch your latest brand or product video with PlayPlay.

There's no better way to launch your latest brand efforts than video. It gives life to your brand elements and transforms your core message from mere words to actions that your audience relates with.

And with PlayPlay, you can experiment with many video ideas until you find one that matches your brand. PlayPlay is really easy to use and speeds up your video creation process.
Try it for free for seven days, and let us know what you think!