YouTube Video Ideas: the Only List Your Company Needs

Did you know that YouTube is the second largest search engine after Google? The platform currently boasts a whopping global user base of 1.86 billion.

These numbers make it clear: not only is YouTube’s audience growing rapidly, it's a platform you can't afford to ignore if you’re aiming to increase brand awareness, scale your business, or grow your community.

In fact, there were 500 minutes of online video content uploaded every minute in 2019. Put another way, 30,000 hours of video was uploaded each hour.

As a new YouTuber, you need to try out different YouTube video ideas to create attention-grabbing videos. So we've prepared these different video ideas worth considering for your YouTube channel, and we’ll also share five smart ways to stay inspired and keep thinking about great ideas to create fresh videos on the platform for your channel.

25 YouTube video ideas for your company

This selection of Youtube video ideas will give you a solid base to work from. But before getting started, it's worth thinking about your goals: what are you trying to achieve from your video strategy? What ideas will your audience enjoy and benefit from? Which video idea will be easier to execute, given the budget at your disposal?

Having a clear objective in mind will help you think of great ideas to better plan your video, make the shooting process much easier, and get you better results once it's ready to be published.

So, let’s dive into 25 YouTube video ideas for your next video. We’ve divided these ideas into different categories to give you a complete picture of the different video formats at your disposal.
Wondering how to create professional videos? Look no further! With PlayPlay's YouTube video editor, effortlessly produce captivating content that will impress your audience.

Company culture videos

These types of videos give an insider look at what it’s like to work in your company.

Not only are company culture videos great for attracting new recruits, but they can also help you gain customers’ trust. Getting your employees on camera is a great way to show your company’s human side.

Try out the following types of videos to give the world a taste of your company culture:

1. Meet the team

Produce a video to introduce a handful of employees from different department or create a series of short videos featuring individual team members, as SproutSocial does in their Inside #TeamSprout series

2. A day in the life

‘A day in the life’ series is a great option to show what your senior employees get up to on daily basis, and this informal style adds a strong personal touch.

Your company's followers would be fascinated to know what the CEO or Head of Marketing's typical day at the office is like, and how they interact with other employees.

Film your chosen employee as they go about their day, and get them to narrate a little on camera. Or go for an influencer-style video and record in selfie mode, like this Buzzfeed employee in the video below. Simple!

3. Recruitment videos

Recruitment videos should give an overview of your company as a whole: what your business is all about, what you're aiming to achieve, and above all, why new talent should join your team.

This recruitment video by Google follows the journey of five interns as they navigate their first week on the job. With over 11 million views on Youtube, it ticks all the boxes of a successful recruitment video by giving a well rounded picture of Google's company culture:

4. ‘Challenge’ videos

Challenge videos are not only great fun to watch for viewers, but also for your team to take part in. Check out this challenge video that the PlayPlay created, where we all had to 'recreate famous paintings':

Customer-related videos

These videos feature your customers talking about their experience of your product or service.

No matter how good your product or service actually is, people who have never heard of your company will be initially skeptical until you've built some trust with them. You can spend a lot of time perfecting marketing and brand awareness content, but the most effective way these days is word of mouth from your happy customers.

5. Customer testimonial

From recording a talking head interview with your client to asking them about their 'before and after' story using your product/service, there are a few ideas for creating quality testimonial video content. 

You can also weave together several customer interviews to create one summary video.

Zendesk do this well in their customer testimonial video:

6. Highlight Reels

Another social proof-based video to try is a highlight reel that compiles clips from previous videos with your customers. This 'recycling' option is especially handy when you're short on time or don't have any new footage to use.

Product-related videos

Your audience loves these! In fact, 69% of consumers say they prefer watching short videos over reading text-based posts when learning about a product.

Creating a video about your product will be more engaging for your audience and will give your new release great exposure.

Don’t advertise or over-pitch your product, though. Instead, show how specific product features can benefit your viewers.

Here's a few ideas to get the inspiration rolling:

7. Explainer videos

96% of consumers have watched an explainer video and this format is perfect for diving into the details to help your customers understand how your product works.

8. Tutorial videos

Tutorial videos, like explainer ones, are there to inform your customers about either a product or service, or company functionalities. Tutorials are a great way to show your customers how to correctly use your products or services, so that they see their full potential in a simple way! 

9. Unboxing video

Unboxing videos get a lot of views on Youtube and this format is increasingly popular with influencers and their followers. Additionally, these help meet consumer expectations — showing them exactly what’s included and what they’ll get in the package once it's delivered to them.

10. Behind the scenes videos

These videos are another great way to dive into how things work on the product side of the business. These video ideas are great ways to capture your audience’s attention and win their trust.

However, it’s best to film these videos by showing teams at work. Why? So that the overall video comes across as genuine, not deliberately filmed to show the good parts only.

11. Live product launches

Live video has seen a surge in popularity. Hosting a live product launch event is also a great way to get people from around worldwide involved and taking part in the action.

Build the hype by inviting bloggers, creators and influencers to attend the product launch so that they can share the experience with their followers on social media.

12. Product reviews

Last in this category are product review videos.

Either you can reach out to an industry influencer to request them to review your product or you can compile customer testimonials into a video.

Don’t worry if you don’t have any customer interviews recorded on camera. Simply ask your customers’ permission to use their comments, reviews, tweets, etc. about your product. Then you can easily create a video out of it — voila!

Marketing videos

60% of businesses use video for marketing.

And that’s not all: 87% of them commend the return on investment they’re seeing from video marketing. From lead generation to better product understanding to improved sales — the benefits are countless.

Here are some ideas to help you get started with B2B video marketing.

13. Event/webinar teasers

Planning a new event or webinar series? Promote it with a video!

You can create a teaser video to highlight the speakers, theme, details of the event, and finish with a CTA that directs viewers to the signup page.

If you've had previous editions of the event, get your past attendees on camera to talk about their experience.

Here's an example of a webinar teaser we created for a recent event:

14. Podcast teasers

Podcast teaser videos are an effective way to promote your podcast on any social media channel.

Choose a soundbite clip to draw viewers in, upload a photo of the speaker or your podcast's visual, add subtitles, and finish with a CTA so that viewers know where to listen to the full episode.

15. Webinars

A great way to repurpose your webinar content is simply to record it and host it on your website — on a resources page, for example. You can easily make a short-form highlights video to post on social media and drive more traffic to the webinar recording on your website.

16. Response/reaction video

In addition to educating your audience, a little entertainment goes a long way. Try out reaction videos — one the most popular types of YouTube videos.

The concept is simple: a video in which people react to something, showing their emotional reactions while viewing television series episodes, film trailers and music videos, etc.

Want some inspiration to get started? Check out this example:

Internal comms videos

Are your employees ignoring your internal newsletters and memos—aimlessly scrolling through their social media feeds instead? As more and more of your employees are working remotely, you may feel that you're having trouble engaging them. You're not alone.

Video is the most effective way to communicate with your teams internally.

Some of the best companies are using it to relay key information and to help retain their best talent, and you can too!

Here’s proof: 75% of video-savvy businesses have high employee engagement rates. Not to mention, 75% of employees are more likely to watch videos than read texts or emails.

So here are some internal communication video ideas to get the ball rolling:

17. Company news

Nobody loves long emails or memos announcing company news, and employees are less likely to retain important information.

The solution? Create short and informative videos sharing company news, with catchy music and some clips/photos of your employees.

18. Business results

These videos are great for engaging your team by sharing business results in a digestible format, and they can easily be shared with partners and stakeholders too.

Recap your business's recent highlights and key numbers, with plenty of photos and clips to create a more enjoyable viewing experience.

19. Employee highlights

Employee highlight videos celebrate the achievements of a particular employee.

This type of video can boost team engagement and motivation, while expressing a strong sense of your company culture. For the featured employee, the video is a great tribute to their hard work and achievements.

20. Project highlights

These videos are an effective way to present the progress of particular projects.

The video format allows you to break down the cycle of a project into digestible parts for the audience. Add any key numbers and achievements so far, and why not film a short interview with the employees responsible for the project? This adds accountability to the presentation and makes for a more engaging viewing experience.

21. Internal event promotions

Internal event promotion videos help spread the word about your company's events and get more employees to sign up.

Build the hype by sharing clips from past company events, including impressive attendance stats, interview clips with employees, and the key details of the event program.

22. Ask me anything (AMA) videos

'Ask Me Anything' videos are great learning opportunities for your workforce. They also help boost your company's stature as a thought-leader by sharing the expertise of your top employees.

You can host internal AMAs for employees or go live with an industry expert to get answers to questions that would be helpful for your target audience.

Todoist, for example, paired with a creator to do an interesting AMA session:

23. Q&A videos 

Q&A videos are great for a company's YouTube channel because they answer real questions from the audience, helping build trust and connection from their channel. They make the brand feel more relatable and show off expertise while sparking conversations in the comments. They’re also super useful for boosting visibility since they often match what people are searching for online.

24. Gamification

Gamification videos are awesome for a company’s YouTube channel because they make the content fun and interactive, keeping viewers hooked on their channel. Adding challenges, rewards, or game-like elements makes people more excited to engage and stick around. It’s also a creative way to highlight your products or services while making them memorable and easy to relate to. These kinds of videos are also super shareable, so they’re more likely to go viral and bring in new viewers!

25. Introduction videos

Intro videos are awesome for a company’s YouTube because they quickly introduce what the brand is all about and what it offers. They’re a great way to make a solid first impression and build trust with viewers right from the beginning! You can use these videos to show off your brand’s personality and easily share them on other platforms to attract even more people.
 

Create Unique YouTube Videos with PlayPlay 

We’ve now come to the end of our list, and now your video creation journey can begin! With these YouTube video ideas in your locker, you'll be off to a strong start to share the best type of content for your brand. 

Wondering how to create one of the YouTube videos from this list, but don’t have the right software? That’s where PlayPlay comes in!

PlayPlay is the video creation platform that empowers Marketing and Communication teams to transform any message into engaging video stories.

With our powerful and intuitive products, the best AI technologies, and our focus on enterprise storytelling and content, we've enabled over 3,000 companies to make video their main form of communication.

Some great PlayPlay features for your YouTube videos include: 

• AI video assistant: Our AI tool is perfect for speeding up your video content creation process. You can generate video first drafts from text prompts in just a few clicks, so you don’t have to start completely from scratch! You’ll also be able to edit and customize the generated draft based on how your brand wants to showcase itself and produce content.
• Premium stock library: Your company will also be able to access millions of high-quality, royalty-free media for your videos. Use premium images, videos, and GIFs from Getty for your content to enhance your professional videos and make them more engaging for your channel.
• Multi-format resize tool: PlayPlay’s multi-format resized tool allows you to edit your videos for different content channels and formats. In minutes, you’ll be able to resize your videos into vertical, horizontal, or square modes without affecting the quality of your output.
  Happy YouTubing!