Top 6 Best Product Launch Video Campaign Ideas

Developing a new product — bringing it from a barebones prototype to a ready-to-use product — is no easy challenge. The rest of it involves successfully launching the product so that it can reach its target audience who sees its full potential.

When asked how they prefer to learn about a product, 69% of consumers agreed they prefer watching a marketing video. A product launch video is an essential medium for reaching your audience and marketing your product well in a convincing way. 

So, let’s cut to the chase and give you 5 winning marketing video ideas for launching a new product along with the secret sauce to creating a successful product launch video.

6 best product launch video ideas

Let’s dive into our favorite product launch video ideas so you can reach your target audience in the best way possible! 

1. Explainer/tutorial video

Industry: Food Supply Chain 

Video length: 1 minute 12 seconds

An instructional video is your best bet to promote your new product. It’s also an excellent idea if your product has a technical edge to it that can be best explained with the help of video content. 

Remember: You don’t want to be covering all features under the sun. Sure, you’re excited about all those features you’ve created, but you don’t want to overload consumers with too much marketing. Less is more.

Why it works: 

• It showcases specific problems and pain points customers may be experiencing and how the product or service is the remedy. 
• It provides a solution with clear results to conclude, just like an infographic video. 

2. Unboxing video

Industry: Technology 

Video length: 27 minutes

In 2017, YouTube revealed that the time that people spent watching unboxing videos on their phones equaled the time spent watching the romantic comedy Love Actually over 20 million times. 

And that was in 2017. It’s safe to assume the time spent watching unboxing videos has only grown as unboxing has become a trend in boosting customer experience and retention.

For you, this is great news, as unboxing marketing videos make another winning product launch video idea to explore. In fact, these videos help your audience get a close-up view of your product, understanding what they’ll get after having purchased from you.

So, making sure your marketing team takes the time to create an unboxing video is essential. While it’s a great YouTube video idea, it’s also perfect for any other social media platform, such as Instagram or LinkedIn. 

Why it works: 

• It shoots the products up close while shedding light on its specs so the customer can see the product clearly. 
• It also shows multiple versions of the same product so that your audience can easily point out their favorite and be more likely to take action and buy from you! 

3. Behind the scenes/creation of product video

Industry: Automotive 

Video length: 5 minutes

You can never go wrong with a behind-the-scenes video because it speaks volumes of authenticity, helping you develop an intimate connection with your audience and vice versa.

For your behind-the-scenes marketing content to be genuine (and not look like it’s been deliberately filmed), ask teams involved in product creation to participate in shooting this type of video content.

A few examples for this type of marketing video include how you brainstormed the product or features, what roadblocks you hit during the production phase, and other details from your creation process. 

Why it works: 

• It shows a popular product, a Tesla car, and how it is manufactured in a factory, which is not a process that most of the company’s clients know about! 
• It also reveals how humans and robots work together during the production phase at the company, which highlights the brand’s innovation.  

4. Live product launch on social media

Industry: Music 

Video length: 1 hour 

Two-thirds of marketers leverage live streaming when marketing to their target audience. To top that, social media live streaming has been on the rise because it encourages viewers to tune in and take action. There are many live-streaming social media platforms, such as Instagram, Facebook, TikTok, and LinkedIn. 

This type of social media video is one of the best social media tips for engaging your audience and teaching them more about your brand! LinkedIn Live, for example, has increased by 158% since February 2020. It drives a lot of engagement too with live videos getting 24 times the comments than typical video posts.

For you, this translates into another quality product launch video idea. In fact, you can plan a creative video event as part of your launch plan, inviting different people such as influencers, product creators, bloggers, and more to add life (and excitement) to the launch party.

Why it works: 

• It’s a great example of a video that has the right live streaming set up, including the tools they need, a well-lit scene, and a stable Internet connection so that everything runs smoothly. 
• It’s a long video, so people can tune into whichever part they find the most interesting or important for their understanding of the products. 

5. Animated product launch video

Industry: Mattress and Sleep Products

Video length: 30 seconds 

So, what do you need for a successful animated video? A good creative vision and storyboard.

Do you know what else elevates it? A good voice actor to embody your brand. A good voice actor can complement your story, making it all the more memorable.

Don’t forget to add subtitles since 69% of viewers watch videos with the sound off in public places. A quarter of them also keep the sound off in private places. To top that, 80% are likely to watch a full video if captions are available.

And, here’s a pro tip: feature your product at the end of the animated video so consumers take the time to visualize what they’ll buy.

Why it works: 

• It’s an animated video that uses the motion design technique, which quickly catches viewers’ attention! 
• It tells a clear story by leveraging fun, animated characters. 

6. Testimonial videos 

Industry: Automotive 

Video length: 2 minutes 

Customer testimonials are like secret weapons for any company product launch! They build trust by showing off real people loving what the company is offering. Plus, customer testimonials are the perfect way to share social proof and convince potential buyers who care about what other people think about the brand. 

Customer testimonial videos also help show off the features or useful perks that really click with your viewers, making your products feel more relatable. If happy customers take the time to share their experiences, they’ll be making the brand feel more real and approachable. 

At the end of the day, glowing reviews boost credibility and can totally help seal the deal! 

Why it works: 

• It uses emotional storytelling of an experience with the brand, which connects well with viewers.
• It shows potential buyers why the brand can be trusted and how it can positively impact their lives.

How to create a successful product launch video 

For customers, there’s a sea of difference between a mediocre product launch video and a winning one. Since you’d want to create the latter, keep the following elements in mind:

Here are the 6 steps for creating a successful product launch video your customers will love! 

1. Answer your product’s 5Ws in the video

Making sure your video content focuses on the following is essential:

• What the product is
• What is its use
• Where to use it
• Who it’s made for
• Why it can help the consumer

2. Leverage storytelling to engage viewers

Simply talking about your product won’t cut it. Tell a quality story — this could be the story behind your product, for example. 

But why tell a quality story? Because these stories stick. If you want to know how to make a mini documentary or a sales video, check out this blog post. 

In fact, your target customers remember your product better when it’s backed with a powerful, emotion-evoking story. As the author of Stories That Stick, Kindra Hall, puts it, “A story allows people to fall in love with the product, appreciate the value of the service, and feel compelled to act.”

3. Build excitement

In other words, create hype around your product launch. A helpful way to do so is to only show parts of your products to tease your audience’s curiosity and encourage them to take action.

A good rule of thumb here is to strike a balance between showing just enough of the product to capture attention and hiding enough of it to build suspense. Here’s an example of Adidas building excitement to unveil a new running shoe:

4. Choose engaging music

Good audio is the key to creating an engaging video! Setting up the right audio and including music in your video not only gets people involved emotionally but also makes your product launch video memorable. Remember the launch of Windows 8 and the audio they used? It came with excellent music and audio that helped consumers recall the product’s key message instantly.

5. Add a clear call-to-action at the end

Make sure you give your viewers an action step to take at the end of the product launch video. Do you want them to save the launch date? Do you want them to sign up for a lucky draw on the launch? Tell them.

6. Distribute the launch video far and wide

The plan? Make the video go viral if possible. To this end, share it on different marketing channels that your target viewers use. Social media, press sites, and your website are some examples.

Don’t forget to get influencers, brand ambassadors, and employees to share the video with their viewers and add to the pre-launch hype.

Create your next product launch video with PlayPlay 

PlayPlay is the online video creation solution that enables Marketing and Communication teams to turn any message into a compelling video. PlayPlay is one of the easiest video creation software tools to use, requiring absolutely no expertise, making it easy for any team to engage company members in just a few clicks. 

PlayPlay provides a suite of video creation and editing features to help you quickly create professional and engaging videos in seconds. From motion graphics and text to subtitles, PlayPlay has your video creation needs covered to ensure your content stays as engaging as possible. 

Try PlayPlay for free today and create your first professional video in minutes!